The challenge that market researchers face is how to engage participants while keeping costs down. Utilizing an incentive program is a proven way to increase program participation and engage your users, but how do you keep program costs down? Short answer: Gamification and diverse, demographic-specific incentives. Take the case of one of All Digital Rewards Market Research clients. Our client had been running a cash-based incentive program for their market research panels. The program offered checks and prepaid cards, such as visa prepaid card rewards, as incentives for completing program tasks. There was consistent user engagement at least one to five times a month. Users had become habitual in their choices of the cash-equivalent rewards, and the program was proving to be expensive for our client. To decrease our client’s costs, we worked with them to enhance their current incentive program and transform it into a more cost-effective program without sacrificing engagement. First, we introduced a wide range of incentive reward products alongside the current cash-equivalent products as part of the marketplace for the points-based incentive management system. By adding the new rewards alongside the old cash-equivalent rewards, the users were able to view the new marketplace as an upgrade, […]
Tag: Prepaid Cards
Top Six Ways to Drive Higher Engagement in a Loyalty Marketing Program
Increasing engagement is at the top of every marketer’s list, and sales depend on it. Driving engagement is becoming more tedious and complex as technology advances, so you need to make sure your bases are covered to ensure marketing initiatives are successful in maintaining brand loyalty and you have aligned your brand with the right loyalty management partner. With years of experience in a growing, rapidly changing industry, All Digital Rewards continues to drive behavior and increase engagement with our Reward Management System, SaaS with Stack™. SaaS with Stack™, fully automated, cloud-based reward management system that is designed to offer real-time instant reward delivery. Putting the right reward management system into play will boost a program’s chances of being more successful. Once a loyalty platform solution is implemented you create financial and operational efficiencies that can drive real-time feedback that makes rewarding participants the easy part. Let’s face it – we all want to increases the lifetime value of our participants and turn even the most difficult participant into a real brand advocate. Our best customer is the one we already have. Below is six points to consider adding to your loyalty marketing campaign to drive user behavior, brand loyalty, […]
All Digital Rewards is Continuing to Expand
Scottsdale, AZ. – (August 17, 2017) – All Digital Rewards, an industry-leading loyalty platform technology provider, is pleased to announce the company’s expansion. All Digital Rewards has moved its Headquarters to Scottsdale, AZ to accommodate its rapid growth, including particularly the business and implementation development team. The new office is conveniently located at The Scottsdale Financial Center III, 7272 E. Indian School Rd. Suite 540, Scottsdale, AZ 85251. “We have a mission that encourages being ahead of technology innovation and access to skilled employee resources and we wanted our location to reflect that,” said Kathryn Felke, CEO and founder of All Digital Rewards in a statement. “We knew that we were quickly outgrowing our office in Lake Havasu City, and we felt it was time to shift locations and move our headquarters to a more convenient location to accommodate growing client demands as well as employee and client travel needs. Lake Havasu City will continue to be an important location for account servicing services that include fulfillment, accounting and customer service.” Founded in 2009, All Digital Rewards develops reward management software that helps businesses attract, manage and engage promotion participants throughout their life cycle. ADR Senior Vice President of Business […]
Participant Engagement is Key to a Successful Channel Partner Program
It may seem obvious, but participant engagement is key to a successful channel partner program, but how do you create a program that maintains motivation for the users to engage? In reference to an ongoing study from an ADR client, we just may have the solution to help you. This particular client is a leading global motor vehicle manufacturer out of South Korea. Over 1.5 million vehicles a year produced in 13 manufacturing and assembly operations in eight countries. They wanted to run a genuine accessory sales overlay promotion for their dealer partners in the US market. The promotion included sales, service, and accessory departments. The issue at hand: Their previous promotion was declining user engagement and not performing well. The leading automotive manufacturer reached out to All Digital Rewards to relaunch the program in hopes of better results. ADR had to transform their current program into a high-performing platform all without confusing and losing the important component that the participants craved – rewards. ADR needed to pour life into an outdated program, address the declined engagement, administer advanced technology that increased the sales of genuine accessories without increasing the budget, and improve participation and efficiency in reward deployment. How […]
White Paper: Four Key Components of a Successful Loyalty Program
One of the key tools that your company will use in its arsenal to meet important corporate objectives is a loyalty program. Whether it’s retaining or motivating key employees, motivating channel partners, attracting new customers or building brand advocacy, the incentive program design you choose can make or break the desired outcome. We believe that if the redemption process needs to be well managed and easy on your customers. The end user will demand that the payment is quick. With the ease of smartphones and laptops, consumers are educated enough to know there are very few reasons most rebate claims can’t be submitted online. Companies should offer online redemption even though it will increase the number of submitted claims. The benefits of online transactions is a reduction in data entry costs, turnaround time, and increased customer satisfaction. The opportunity to market additional products or services to the customer while they are submitting their information on your website also makes the ease of electronic program interaction quite valuable. If these goals are understood than the long-term payoff is substantially higher than the cost savings of unclaimed rebates. Customers are still looking for deals provided the promotional price is larger than the […]
Picture Your Amazing Loyalty Card Promotions On Top
Customer Loyalty Card Promotions have changed dramatically within the last few years. While it is obvious that innovative customer card programs help businesses drive sales and revenue, choosing those cards that are engaging enough is still a mystery. Marketers often think about questions such as, what will bring your customers in? And, what actions need to happen once they have a foot in your door? One of the top customer loyalty promotions is loyalty card incentives and payment promotions. Payment promotions are different and unique ways to pay for items. Imagine your customer quickly paying with the swipe of their mobile device or even within your site based on earned points and funds. Businesses often give coupons and money back to loyal customers. Imagine taking that digital. It would spread like wildfire. Read on for the top three loyalty promotions of 2016. Prepaid promotions are, currently, the most common customer engagement incentive used in the U.S. Businesses can put their logo on the card and hand them out as they please because this is not a credit card. Prepaid cards are loadable by the customer and help with budgeted spending and quick and easy payments. Mobile payments are the payments […]
The Ultimate Secret Of Top Prepaid Card Promotions
A promotion is defined as an activity that supports or provides active encouragement for any type of idea, product, or business in general. Roughly 83% of consumers enjoy receiving a promotional product with an advertising message. There are hundreds of different types of promotions. These promotions range from consumer rebate incentives to corporate recognition incentives, all the way to consumer reward promotions. Promotions thrive in engaging customers, providing higher exposure, and helping your customers feel a sense of belonging to your business. 89% of consumers can recall the name of the advertiser on a promotional product they received in the past year. Pre-paid cards are the top promotion of 2016. Read on for tips to implement prepaid cards into your promotional content. Prepaid cards are the most popular promotional item in 2015 and are only predicted to grow into a bigger business in 2016. However, there are different types of prepaid card products. There are physical plastic prepaid cards which are nearly like a credit card but allow users to put their own money onto the card, helping with money management. Virtual card codes allow users to use the card in a closed-loop format, a type of promotion used within a company […]
Quick Way To Solve Problems with Reward and Recognition Programs
Building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100% (The Loyalty Effect). Rewards and recognition are the tools to build that customer (and employee) loyalty. “Fully engaged” customers (those with a strong attachment to the brand or brand ambassadors) deliver a 23% premium over the average customer in market share of wallet, profitability, and revenue (Cap Gemini). Now, all of this is wonderful information. But, where do you bring this into play? How does your brand build customer loyalty with rewards and recognition? Read on for the 6 types of successful rewards and recognition using prepaid debit cards. Firstly, let’s discuss the successful use of prepaid cards in brand holiday buying. Oftentimes, you can’t walk into a store without them stating, “Sign up for our card today and save 40% on your purchase!” Although this tactic is used across the board, it typically works. People are willing to come into the store and purchase more for their money-especially if they can save on their year-end gifts. Next, there are multiple options for establishing rebate programs or even refunds options for coupons or membership qualities from that branded prepaid debit […]
The Truth About Initiating a Consumer Incentive Program
Roughly 12 million Americans used a prepaid debit card at least once a month and collectively loaded $65 billion to them. Prepaid cards can be an awesome tool for many different people. They are safer than cash and remove the threat of overdraft fees and bounced checks. According to a recent market research study, 96 percent of users of respondents said the cards were useful, and 94 percent would recommend a reloadable prepaid card to someone else. Prepaid cards are the top customer incentive of 2015. So what are some key points for developing a successful consumer incentive program? Read on for the top seven qualities in prepaid debit cards. Cash management is… just that! An option for managing your cash flow. This allows customers to put how much money they want to spend on the card before they go purchase. This makes spending easier for families to watch their budget and possibly manage to spend for young children. Other options allow consumers to earn points from specific products they purchase, such as gas, clothing, or possibly even groceries. Event marketing is a huge industry that physically draws people in and gives them an actual experience. By hosting an event […]
Why eGift Cards are Making An Impact On Your Business
Incentive programs efficiently get new customers in the door and reach out to retain your loyal customers. There are roughly 2.5 billion loyalty memberships in the U.S. (Colloquy). Last year U.S. companies spent $76.9 billion on incentives and promotions, while $22.7 billion of that was spent solely on incentive and loyalty gift cards alone. It is safe to say that incentives work. However, when is the right time to implement an incentive rewards program into your marketing strategy for consumer promotions? Read on for the top incentive reward promotions. Incentives range from cards to rebates to giving physical gifts or even handing out cash. Incentives drive the customer to make a purchase, come in the store, or even share on social networking sites. Incentives drive company exposure, and that will drive your sales up. When thinking of incentives, virtual is typically better if your customers want immediate rewards and/or online fulfillment. Virtual rewards cost less and save time and confusion for the customer. Cash management is just that. Managing cash for the customer. When having an e-gift card, it is typically not reloadable. On the other hand, prepaid debit cards offer multiple options for putting more money on the card, thus, having […]
What Does Research Say about PrePaid Cards vs. Cash?
Businesses are thinking of new ways to reel their customers in. It is highly evident that incentives and customer rewards play a huge role in retaining customers but which is better? Prepaid cards or cash? After we did our research, we noticed all of the reasons that prepaid is in and cash is out. Prepaid cards have become increasingly popular in the loyalty and incentive world, but what are the benefits of prepaid cards? Apart from being an easier and safe way of carrying money, prepaid cards are reloadable. Once a customer runs out of money on the card, they can add more online and not worry about hassling with cash. Prepaid cards are efficient budgeting tools. It is easier to keep your spending under control when you load how much you are willing to spend and when the amount is gone- it’s gone. It is impossible to overspend. This technique is perfect for parents wanting to teach their teens about budgeting and spending money. Because the system of prepaid cards is nearly all digital, ATM withdrawals and direct deposits are a definite must. It is fairly simple to get cash if you do need it for those street […]
Cash: Do You Really Need It? We Can Help You Decide
Do you remember that special birthday where you were given some cash inside a card you never read? Do you really remember who gave it to you? Would it be a fair guess that you would rather have had something other than THAT? Something where you knew they were thinking of you or at least trying to think of you. It just seemed like a last minute gift or a cop out? Maybe even “cheap”? It’s a well-known saying and cliché, “Cash is King”. We all love a roll of bills in our pocket or the check that arrives in the mail. We even get excited to receive that PIN number to activate a virtual prepaid card online. Why? Generally, it is because of instant gratification and has a known or expected quality. Yes, the check usually takes a few to several weeks to arrive. Yes, the virtual prepaid card cannot usually be used for fuel, paying bills, or in the grocery store, but it’s there for other things. So why, in today’s world where most loyalty programs based on cash incentives, are they struggling to keep their end-users engaged and performing? One word: emotions. Just like the introduction above, […]
