Tag: loyalty program

Reward Redemption Process is Crucial to Good Engagement

EXECUTIVE SUMMARY At its core, the purpose of an incentive is to impact the behavior of employees, customers or respondents.  Any incentive that does not impact behavior or decision making is simply a waste of time and money.  Simply stated maybe, but that doesn’t make the statement any less Accurate. As factual as that initial […]

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Cash Vs Blended Incentive Model: What Performs Better?

INTRODUCTION The following is a case study regarding a leading global market research company’s incentive reward program.  They own and operate multiple research panels that deploy different incentives and delivery mechanisms to recruit, engage and retain panelists for research projects and programs.  They actively engage millions of members with various client projects and programs.   They […]

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Loyalty Program Do’s and Dont’s

When it comes to loyalty programs, companies are struggling to figure out what works and what doesn’t to inspire loyalty in customers for their brands. Customer incentives have never been harder to define. According to a recent study from Experian, three out of four (75%) U.S. companies with loyalty programs generate a return on investment. […]

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How To Drive Customer Behavior Better Than Anyone Else

Customer behavior is a difficult thing to predict. It is difficult to implement loyalty programs to inspire customer loyalty and retention. Loyalty programs that reward participants (customers, end users, members, consumers, or respondents) for behaviors and attitude can build deep participant advocacy and a sustainable competitive advantage. Today’s consumers need to feel empowered; the customer […]

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Tools to Build Loyalty: The ABCs of a Good Loyalty Program

TOOLS TO BUILD LOYALTY: THE ABCS OF A GOOD LOYALTY PROGRAM Businesses lose 50 percent of their customers roughly every five years according to the Harvard Business Review. 38% of marketers say their biggest 2015 challenge was improving customer acquisition and retention (TeraData). Companies know they are having trouble retaining their customers. So how can […]

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Cash: Do You Really Need It? This Will Help You Decide!

CASH: DO YOU REALLY NEED IT? THIS WILL HELP YOU DECIDE! Do you remember that special birthday where you were given some cash inside a card you never read?  Do you really remember who gave it to you?  Would it be a fair guess that you would rather have had something other than THAT?  Something […]

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