The most successful market research incentive plans are flexible, simple, have low overhead costs, are easy to administer, easy to monitor and improve, and bring about measurable results. Most companies use their market research incentive plans as a way to reward their panelists for their survey completions. The market research incentive plan should help promote loyalty to the company and increase participant performance. If your market research incentive program does not meet these criteria, it is a sign that you need to review your panelist incentive plan and consider making changes. In order to help motivate and inspire your market research incentive program participants and encourage them to succeed, the incentives offered should have high perceived value and be tailored to your participants’ demographics. Some of the most popular choices include gift cards and incorporating sweepstakes and instant win games. Instant win games and sweepstakes are powerful tools in your incentive program toolbox and can have a huge impact on your panelist incentive plan’s success. With the right instant win game technology to manage the games and gather data, it’s all too easy to engage market research incentive program participants. With high-quality instant win game and sweepstake technology, you’ll be […]
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