Tag: Gamification

Gamification Effects on Engagement

Gamification & Engagement From consumer loyalty programs, to B2B channel partner programs, to company health and wellness programs, everyone is looking for ways to increase engagement. Most people know that having the right reward offerings and robust incentive management technology is important, but there’s another lesser-known element that can help increase your incentive program’s engagement: […]

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Market Research Incentives Strategies That Could Save You Thousands

MARKET RESEARCH INCENTIVES STRATEGIES THAT COULD SAVE YOU THOUSANDS The challenge that market researchers face is how to engage participants while keeping costs down. Utilizing an incentive program is a proven way to increase program participation and engage your users, but how do you keep program costs down? Short answer: Gamification and diverse, demographic-specific incentives. […]

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Case Study: Cash Vs Blended Incentive Model: What Performs Better?

Cash Vs Blended Incentive Model: What Performs Better? INTRODUCTION The following is a case study regarding a leading global market research company’s incentive reward program.  They own and operate multiple research panels that deploy different incentives and delivery mechanisms to recruit, engage and retain panelists for research projects and programs.  They actively engage millions of […]

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Loyalty Program Do’s and Dont’s

When it comes to loyalty programs, companies are struggling to figure out what works and what doesn’t to inspire loyalty in customers for their brands. Customer incentives have never been harder to define. According to a recent study from Experian, three out of four (75%) U.S. companies with loyalty programs generate a return on investment. […]

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Fear Not If You Use Gamification The Right Way!

USE GAMIFICATION THE RIGHT WAY! Gamification is taking off. It is estimated that in 2016 $2.8 billion will be spent on gamification. 70% of Global 2000 organizations will have at least one gamified APP. And, 50% of organizations worldwide that manage innovation processes will gamify those processes. But, what is gamification? Gamification is the process […]

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Bottom Line: Why Ignoring Gamification Will Cost You Time and Sales

WHY IGNORING GAMIFICATION WILL COST YOU TIME AND SALES Marketers have been experimenting with ways to gain loyalty with their customers for centuries. Gamification is the concept of using game tactics in marketing strategies. Gamification Started with S&H green stamps (1896), airline miles, and credit card points. 50-year-olds today were born in 1955. They played […]

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How To Make Your Product Stand Out With Gamification

MAKE YOUR PRODUCT STAND OUT WITH GAMIFICATION Gamification is taking off in the digital world. Gamification is an online marketing technique that takes qualities of games (point scoring, competition, rules of play) and applies them to a company’s product or service. By gamifying your company, you are creating content for your audience to engage in […]

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