Digital rewards are a fantastic, bordering on necessary, type of incentive for any rewards program. They are a wonderful fit for market research panelists. Why do digital Visa® prepaid cards, digital gift card rewards, e-code redemptions, and other digital rewards continue to dominate market research programs? Because they meet a vital participant need: immediacy. Benefits […]
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What to Look For When Comparing Market Research Incentive Program Technology Providers
Market research incentive programs are nothing new. An incentive program is highly indicative of your market research program’s success. A good market research program can decrease costs, improve relationships with panelists, and bring a strong return on investment. Despite the clear benefits of a market research incentive program, when creating an incentive program, many companies […]
