Research Professionals Promote Happy Panels with Great Incentives

BY Lucy Fang
Sep 29, 2016
panel recruitment, incentive programs, survey, interaction, Visa Prepaid card

Are you a successful market research professional and need help with unhappy customers in panel recruitment incentive programs?  Are you looking to engage your panelists with something new in your next recruitment campaign? Are your panelists tired of being issued a check after participating in a survey, and are you seeing a decline in interaction? Well, it’s time to move over to an affordable, highly responsive Visa© prepaid card reward.

A prepaid card reward is what your panelist wants, and it helps you in more ways than just making your end users happy. By giving out a Visa® Prepaid card reward, you are saving money and giving your customers more freedom to do what they want and reward themselves with what they want.

Avoid the dissatisfied customer and provide them with a reward that gives them freedom to choose what they want or need. You can issue a physical card, but to truly create a smooth and fast process a virtual Visa Prepaid Card can be sent via email, putting the reward in the customer’s hands in seconds. So, get the reward in their hands quick and keep ‘em happy and coming back for more.

Advocacy is critical in this age of social media. If a panelist is happy, they may jump on your website (or competitors) or Twitter and let everyone know. If they are unhappy, the chances that they will make an announcement to the world is that much greater. According to the White House Office of Consumer Affairs, loyal customers are worth up to 10 times as much as their first purchase. The Office also says that news of bad customer service reaches more than twice as many ears as praise for an excellent service experience. So, how can you avoid bad customer service? By making them happy, of course!

At All Digital Rewards, we can help you avoid any problems and keep your customers content and interactive. We have come up with the Premier Cash Reward program. Premier Cash Reward provides a flexible alternative to the old prepaid card delivery programs that are slower yet still sold in today’s prepaid card reward space. Our prepaid card programs are integrated with advanced technology that is serviced in real-time. At All Digital Rewards we know what to avoid when setting up your incentive program and how to turn panelists into brand advocates.