Every incentive program manager is faced with recruiting, engaging and retaining participants. They are constantly looking for new promotions to deploy to drive behavior to ensure that company and client stakeholders stay happy. Common problems reward managers are faced with: When we hear this from marketers, the first thing we look at is the marketer employing games in their product marketing mix and if they are how are they implementing the game within their program. Specially we look at how they Reward drawings are designed and deployed to impact a targeted audience’s behavior and are meant to engage low point-based participant earners with an opportunity to exchange points and win a high perceived value prize item that is enticing enough to impact consumer behavior by increasing consumer engagement and build brand advocacy of a points-based program. A well-designed promotional drawing or sweepstakes will accomplish all the above. However, there are pitfalls to be avoided. Reward drawings need to be carefully created, deployed and managed to avoid legal, operational and financial pitfalls. Legal issues associated with a promotional drawing can have considerable ramifications. To avoid the considerable issues associated with drawings, it is often best to partner with a reward and promotions marketing […]
Tag: Rewards
Incentives & Rewards To Engage Remote Workers
Many companies have employees working remote or from home. This is a tremendous opportunity for companies to save money and increase their employee retention. However, it is not uncommon for many companies to feel that it can be difficult to engage their remote workers. One of the most effective ways to engage both remote and in-person workers, is through incentives programs that are geared to employees working from home that is attached to measuring milestones and outcomes that benefit the company and the employee. A good example is a remote employee who sits for extended periods of time and does not have the daily water cooler activities that the office environment provides may need the encouragement to get up and move around. A wellness program attached to 5,000 or more steps a day may successfully boost the morale, health, and productivity of the individual. No matter what sort of organization or company you have, people are motivated by incentives. A study from the Incentive Research Foundation (IRF) showed that 81% of the top-performing companies had non-cash reward programs. A 2016 study by DCRStrategies reported that 79% of companies that have used employee incentive programs say that their incentive program resulted in achieving […]
Cash-Based Incentives Your Market Research Panel Will Love
Market research incentive programs are a staple when motivating your market research panelists. You can use an incentive program to maximize response rates from your market research panel, increase motivation, improve recruiting, and to create a positive culture. Choosing the right rewards and incentives ensures that your panelists will have the best experience with your market research program. Our case studies have shown impressive returns on investment for companies that have implemented the right incentives for their market research panel incentive programs. Cash Equivalent Survey Incentives for market research participants are a popular choice among companies and their program participants. Panelists love cash-equivalent and cash-based incentives. These can include physical and virtual gift cards, VISA prepaid cards, checks, and so much more. Using digital cash-equivalent incentives allows you to save both time and money. Your participants can receive their rewards instantly, and you don’t have to go to the time, effort, or cost of mailing out individual checks to your participants. All Digital Rewards has an extensive catalog of digital reward offerings, to include name brand gift cards to your participants’ favorite stores. Cash-based incentives can also be blended with merchandise. Blended incentive marketplaces often perform better than programs that […]
Top Performing Gift Card Incentives
Gift card incentives can attract and engage customers, partners, and employees. They increase brand awareness, motivate sales teams, and so much more. People view gift card incentives like cash. They’re irresistible and can be used by anyone. Gift cards help build trust with your incentive program participants through brand recognition. Some of the top gift card brands incentive program participants love to claim are: Starbucks, Walmart, Sephora, Target, Amazon, and Chipotle. You can use either virtual or physical gift cards in your incentive program. Virtual gift cards have the added benefit of immediate redemption. We are living in a world that values instant gratification. Gift cards can be used for a variety of different types of incentive programs such as channel sales, health and wellness programs, sweepstakes, employee recognition, market research, and points-based programs. If implemented correctly, gift card incentives can help drive up your incentive program ROI. All Digital Rewards can help you select the right gift card and e-gift card products to reach your organization’s incentive objectives best. This will help encourage the behavior of your participants to achieve the results you want at a cost you can afford. All Digital Rewards offers gift cards from over 300+ […]
Drive ROI through Loyalty Program Incentives
Are you looking for a way to spice up your customer acquisition marketing campaign? Do you need to refresh your current campaign to increase your loyal advocates? Are you looking to add excitement to your recruitment promotion? If any of these fit you, a short-term incentive marketing promotion will benefit you and increase your ROI. If you’re wondering how a short-term loyalty program works and why you need one, it’s quite simple. If you’re in market research and have noticed that, despite having an excellent base of research participants, you’ve started to see a drop off in participation, it may be a sign that your rewards are no longer appealing to your panelists. If your reward offerings haven’t been updated in months, your participation may continue to decline, and if nothing changes, you’ll lose your base. You will need to make an aggressive move to reengage your panelists, acquire new customers, and keep your current customers happy and loyal. The next step to reach your goals is to implement a short-term reward program to introduce new and exciting rewards to your participants via email, text messages, and direct mail. Bring your panelists back to your site and engage them with […]
What to Look For When Comparing Channel Partner Incentive Program Technology Providers
Channel partner incentive programs are nothing new. An incentive program is highly indicative of your channel partner program’s success. A good channel partner program can increase product adoption, improve relationships with channel partners, and bring a strong return on investment. Despite the clear benefits of a channel partner incentive program, many companies worry about the administrative burden of overseeing the various elements of a successful channel partner incentive program. Incentive programs require so much more than just reward fulfillment. An incentive program will need to be managed, goal completion has to be tracked, a redemption system has to be in place, and data has to be examined to check the effectiveness of the program. This can leave manufacturers wondering how to handle channel partner incentive programs. Fortunately, technology is available to help make your channel incentive programs perform effectively. Deploying new incentive reward technology can increase sales and take the stress out of program management. With the right channel partner incentive program management technology, you will be well on your way to embracing all the sweet benefits of a channel incentive program, without adding any extra stress. Now, you may be wondering, what features should you be looking for when […]
What Are The Most Effective Types Of Incentives?
Whether it is for a customer loyalty incentive program, a health and wellness incentive program, or a channel partner program, choosing the right rewards and incentives is one of the most important parts of planning your incentive program. But how do you know which incentives will be the most effective for your program? Well, first we need to go over the different types of incentives and rewards. Merchandise can include a number of different things. It can include highly rated products such as jewelry, electronics, appliances, etc., novelty items custom branded for your company, and so much more! Merchandise is often understandable considered the workhorse of any incentive program. It’s not hard to understand why cash equivalents such as physical prepaid visa cards, digital prepaid cards, and checks are a favorite among consumers. People love cash, so cash equivalents are always a crowd pleaser. Cash equivalents work best as part of a reward mix, rather than as stand-alone incentives Digital rewards are incredibly satisfying to participants. People love instant gratification, and digital rewards give that to consumers. There is something beautiful about earning a reward and being able to redeem it right away. Digital rewards are an ideal choice for […]
The Building Blocks of a Successful Panel Loyalty Program
Panel loyalty programs increase research firms’ panelist retention, survey frequency, and panelist acquisition programs, making them foundational in increasing your research firm’s profitability and revenue. An effective panel incentive program can build brand advocacy and increase the lifetime value of the panelists. The four basic building blocks when creating an effective panel loyalty program strategy include objectives, gaining program support, rewarding participants and measuring the program. Objectives There are a few steps you must take when creating your panel loyalty program. Gaining the support of key stakeholders When preparing for a panel incentive initiative, panel managers often face roadblocks in the approval phase of their proposal. Be prepared to show upper management that you have a sound business case, including measurable and accurate metrics. Loyalty incentive programs have proven vital in cultivating and rewarding repeat panelists. You must ensure your loyalty program will be valuable to your key stakeholders. With a strong plan in place with clear financial objectives, management is more likely to understand the benefits of your program and see that it warrants their support. When in the program design phase, take the following steps: Rewarding The Participants There are several types of incentives to select from, including: […]
Increase Genuine Accessory Sales with The Right Sales Promotion
This case study will illustrate how to increase genuine Accessory Sales by implementing a highly responsive sales overlay program that will increase participant engagement by educating participants, using interactive games, and issuing sought-after reward incentives as part of a promotional sales claim process. The case study is an illustrative of the promotion outcome after the conclusion of three similarly situated overlay promotions over an eighteen-month period. The subject of the case study is a leading global automotive manufacturing company that is South Korea’s oldest manufacturer of motor vehicles. Over 1.5 million vehicles a year produced in 13 manufacturing facilities and assembly operations in eight countries. They wanted to run a genuine accessory sales overlay promotion for their dealer partners in the US market. The promotion included sales, service, and accessory departments. The current promotion was not performing and the manufacturer reached out to All Digital Rewards to re-launch the program. Being a valued client of All Digital Rewards, and it was important to take into consideration how the promotion was previously conducted, not confuse the participants, and not lose the component participants had enjoyed – the rewards. All Digital Rewards would have to address the promotions decline over the last […]
Unlock the Power of Loyalty Management Systems
Enhancing Customer Engagement and Retention Strategies Loyalty management systems have evolved beyond mere earn-and-redeem processes in the fast-paced digital landscape. Today, they are pivotal in driving customer engagement, encouraging brand loyalty, and offering valuable insights into customer behavior. It is important to understand the need for modern loyalty software to provide maximum flexibility and intuitive user interfaces, ultimately empowering businesses to achieve their engagement targets and strategic objectives effortlessly. Why Loyalty Management Systems Matter To create successful loyalty programs, businesses require feature-rich and flexible loyalty software. This software should facilitate quick program setup, effective management, and seamless customer engagement. The system’s key features are essential in achieving these goals, including member account management, targeted promotions, status levels, benefits, and support for multiple currencies. Understanding the Core Features Now that we have established the importance of an ideal loyalty management system let’s delve into the essential top-tier features that should be included. At All Digital Rewards (ADR), we provide comprehensive digital rewards and incentives recommendations, ensuring mutual benefits for your customers and your business. User Management: Look for a platform that provides robust user management capabilities, including member profiles that allow you to gather and track important customer information. With role-based […]
How to Calculate Loyalty Program Return
Loyalty programs can generate strong financial returns by engaging guests by creating powerful incentives that encourage an increase in the frequency of visits, spending, and advocacy. But before you set out to develop a loyalty program that will help you improve your incentive program customer spending and visit frequency rate, you need to ask yourself several questions: How will the benefits offset the program costs? What costs and revenue do I include when calculating my return? Revenue More units bought More visits Promotions Costs Loyalty management technology Services of a loyalty program provider Product costs Reward costs Once you find the correct balance between your cost structure and your customer’s preferences, you can achieve success and improve upon your program’s return and only then will you be able to understand how to manage your program indicators, including the applicable costs and revenues. Understanding the indicators involved in the return aspect of your loyalty program ROI will assist you in creating a plan to maximize that return. A well-designed loyalty program will motivate customers to visit frequently and spend more with you during each visit. In addition to revenue generated from a core program, with the data collected, you will be […]
Comparing Loyalty Reward Management Solutions
The current landscape of changing consumer preferences and countless brand opportunities drive companies to embrace customer loyalty is the answer to increasing the lifetime value of their customers. Loyalty service providers looking to find companies in need of extending their customer’s lifetime value are more and more turning to content and lead generation providers who are not necessarily experts in the field of loyalty or technology. These 3rd party providers are experts in generating content to meet the needs of Google’s search requirements, as well as lead generation. Once you fill out a lead form, they will track you to the end of time. Sound familiar? Companies in need of a dependable and affordable loyalty program provider are just looking for a loyalty service provider that can provide the technology to support incentive and reward issuance that is aligned with customers user preferences that will successfully induce their customers to keep coming back. Be careful not to fall prey to companies who are employing a wide variety of content, lead generation tactics while attracting your attention. You are looking for a qualified loyalty provider not necessarily an expert in lead generation. What should you be concerned with when comparing and […]
