Motivation is essential for success in your market research program. The question is, how do you cultivate the motivation your panelists need? A Forbes article outlined Some keys to workplace motivation, which can be applied to panelists too: Most people will agree that these are all effective ways to motivate people, but how do you put this information into practice in a market research program? A panel incentive program is an excellent way to apply all six of these motivation tips. In this post, we’ll show you how your new incentive program can implement each of these elements to increase your panelists’ motivation and productivity. Incentive programs allow for clear goal setting for your panelists. By offering incentives to your panelists in exchange for the completion of specific tasks or goals, such as number of surveys, you will increase their motivation and give them clear objectives to work towards. For bigger goals, you can offer incentives such as virtual prepaid cards, branded gift card incentives, or travel incentives like cruises and vacation packages. Additionally, with the help of a points-based incentive management technology solution, you could also give your panelists the long-term opportunity to earn points to spend in a […]
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