What is this continued buzz about marketing automation? You keep hearing about it, your peers are talking about it, but what does it really mean? Our expert business development team is often called upon to answer this important question. Understanding what marketing automation is and what it can do for an organization’s business can make the difference between successful marketing strategies and having a return on investment.
Table of Contents:
– The Big Picture
– The Truth
– Why Does Marketing Automation Breakdown?
– Multi-Channel Marketing
– Difference between “Good” or “Bad” Marketing Automation
– Relationship Building is Long Term
– When is the Right Time to Invest in Automation?
– Top Keys to Establish a Successful Automation Strategy
– Choosing the Best Partner
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