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Category: Case Study
Increase Engagement and Reduce Incentive Costs by Leveraging Instant Win Games in Your Points Based Incentive Program
Instant win games are a popular way to add excitement and engagement to a points-based incentive scheme. By incorporating instant win games into a points-based program, organizations can reduce points liability, decrease overall incentive program costs, and more effectively engage participants. This case study will explore how one organization implemented instant win games in their points-based incentive scheme and the results they achieved.Points-based incentive schemes are a popular method for organizations to motivate and reward their employees and partners. Under this type of program, participants earn points for completing specific actions or achieving certain goals. These points can then be exchanged for rewards. However, points-based incentive schemes can become costly for organizations with a high number of participants and if not properly designed and managed can lead to demotivation, lack of engagement and lack of participation.Instant win games provide a way to add excitement and engagement to a points-based program by giving participants a chance to win instant rewards. This not only increases engagement but also allows organizations to reduce the number of points required for rewards, which in turn reduces points liability and can decrease overall incentive program costs. Additionally, instant win games can also be easily integrated with […]
Case Study: How ADR Protected a Health and Wellness Rewards Program with a Swift and Targeted Response
When a long-time client in the health and wellness industry began noticing unusual redemptions in their rewards program, they knew something was wrong. Have you ever been in a situation where you feel like things are slipping out of control? That’s exactly how they felt when contacting All Digital Rewards (ADR). They had always trusted our platform, but this was a new territory—possible fraud. They needed help, fast. For years, this client had relied on ADR’s RewardSTACK™ platform to manage their health and wellness rewards program. It was a critical part of their business, driving engagement and encouraging healthy behavior among participants. But recently, something has changed. Multiple accounts showed suspicious point redemptions that didn’t match their usual patterns, and the client’s team was understandably concerned. Their internal security team was overwhelmed. “We couldn’t pinpoint where things were going wrong,” their account manager shared. It was time for ADR to step in and assist. The problem was clear: some participants were redeeming points in ways that weren’t adding up. The client needed immediate action to stop the fraudulent activity without halting the entire rewards program. They said, “We couldn’t afford to lose trust with our customers and their members, but […]
Enhancing Automotive Sales Training with Digital Rewards: Case Study
This case study outlines how one of the world’s leading automotive sales training companies improved the efficiency of their dealer training programs and increased sales performance through digital rewards. By tapping into our rewards platform’s extensive menu of options and advanced analytics, the manufacturer was able to effectively overhaul their claims process to fuel their sales claims facilities, enhance automotive knowledge incentives and drive greater results in engaging automotive employees. Through an innovative integration of interactive sales learning tools and vehicle sales skill development, the manufacturer was able to reinvent sales learning for employees and garnered a greater response and more interest in how they go about dealer training programs and keep a firm hand on the pulse of the automotive industry training fueling our new, digital incentive strategies. Against the fierce competition characteristic of today’s automotive industry, this case study looks at the challenge of reinvigorating a high-profile global auto manufacturer’s automotive sales training program. They aimed to improve their sales claim process and promote product knowledge with their dealer education for service writers through a completely innovative approach. Our digital rewards platform, with a comprehensive catalog of top rewards and advanced analytics, was the engine that provided the […]
Increase Channel ROI with the Right Sales Incentive Program
No matter how popular your Channel Partner Program is, if your customers don’t understand your product and it’s not a cost-effective incentive program, you won’t make a good return on you’re investment. Partners and internal sales teams need to sell the right products at the right time AND produce the profit margins you desire – if their not you’ll need to look around for some ideas that make sense to improve your Channel Partner Sales Incentive Program. This case study illustrates how to increase sales by implementing a highly responsive channel partner sales overlay program that increased participant engagement while educating participants, using interactive games, and issuing sought-after reward incentives as part of a promotional sales claim process. The case study illustrates the promotion outcome after the conclusion of three similarly situated overlay promotions over eighteen months. The current promotion was not performing, and the company selected All Digital Rewards to re-launch the channel program. It was essential to consider the following when creating impletmenting the new incentive program: To lean more about how All Digital Rewards helped this company, simply download the Case Study by providing the required information or contact us today for more information on how we […]
Instant Win Drawings Reduce Points-Based Incentive Program Costs and Improve Engagement
Every incentive program manager is faced with recruiting, engaging and retaining participants. They are constantly looking for new promotions to deploy to drive behavior to ensure that company and client stakeholders stay happy. Common problems reward managers are faced with: When we hear this from marketers, the first thing we look at is the marketer employing games in their product marketing mix and if they are how are they implementing the game within their program. Specially we look at how they Reward drawings are designed and deployed to impact a targeted audience’s behavior and are meant to engage low point-based participant earners with an opportunity to exchange points and win a high perceived value prize item that is enticing enough to impact consumer behavior by increasing consumer engagement and build brand advocacy of a points-based program. A well-designed promotional drawing or sweepstakes will accomplish all the above. However, there are pitfalls to be avoided. Reward drawings need to be carefully created, deployed and managed to avoid legal, operational and financial pitfalls. Legal issues associated with a promotional drawing can have considerable ramifications. To avoid the considerable issues associated with drawings, it is often best to partner with a reward and promotions marketing […]
Increase Genuine Accessory Sales with The Right Sales Promotion
This case study will illustrate how to increase genuine Accessory Sales by implementing a highly responsive sales overlay program that will increase participant engagement by educating participants, using interactive games, and issuing sought-after reward incentives as part of a promotional sales claim process. The case study is an illustrative of the promotion outcome after the conclusion of three similarly situated overlay promotions over an eighteen-month period. The subject of the case study is a leading global automotive manufacturing company that is South Korea’s oldest manufacturer of motor vehicles. Over 1.5 million vehicles a year produced in 13 manufacturing facilities and assembly operations in eight countries. They wanted to run a genuine accessory sales overlay promotion for their dealer partners in the US market. The promotion included sales, service, and accessory departments. The current promotion was not performing and the manufacturer reached out to All Digital Rewards to re-launch the program. Being a valued client of All Digital Rewards, and it was important to take into consideration how the promotion was previously conducted, not confuse the participants, and not lose the component participants had enjoyed – the rewards. All Digital Rewards would have to address the promotions decline over the last […]
Instant Win Drawings Reduce Incentive Costs and Improve Panel Engagement
Every panel manager is faced with recruiting, surveying, engaging, and retaining respondents. They are constantly looking for new promotions to drive respondent behavior and ensure that company and client stakeholders stay happy. Common problems panel managers are faced with stale promotional offerings, a tight budget, and a disconnected user experience. When we hear this from marketers, the first thing we look at is the marketer employing games in their marketing reward mix and if they are how they are implementing the instant win drawing games within their incentive program. Incentive drawings are designed and deployed to impact consumer behavior and are meant to engage a panelist with an opportunity to win an offered high perceived value that is enticing enough to impact consumer behavior by increasing consumer engagement, build brand advocacy of your survey, the client you are serving or your company. A well designed promotional drawing or sweepstakes will accomplish all of the above. However, there are pitfalls to be avoided. Furthermore, Incentive drawings need to be carefully created, deployed and managed to avoid legal, operational and financial pitfalls. Legal issues associated with a promotional drawing can have considerable ramifications. Also, to avoid the considerable issues associated with drawings, […]
Reward Redemption Process is Crucial to Good Engagement
At its core, the purpose of an incentive is to impact the behavior of employees, customers or respondents. Any incentive that does not impact behavior or decision making is simply a waste of time and money. Simply stated maybe, but that doesn’t make the statement any less Accurate. As factual as that initial statement is, it does not present a complete explanation of the true role of an incentive. It is true saying that an incentive must impact initial decision making of an employee; customer or respondent the company using the incentive must also take a long-term view of their ongoing relationship with the recipient. A well-structured incentive plan cannot only positively impact initial behavior and decision making but also solidify a long-term (and profitable) relationship with the target audience…or forever end that relationship and likely the disgruntled respondent’s immediate circle of influence. An incentive plan must take into consideration the impact the reward redemption process may have on the long-term potential of the client relationship. Unfortunately, too many incentive marketing agencies are long on innovative redemption processes but short on the vision for the long-term impact they may have on client relationships to their audience. Many key stakeholders focus […]
Why Can’t Marketing Automation be Simple?
What is this continued buzz about marketing automation? You keep hearing about it, your peers are talking about it, but what does it really mean? Our expert business development team is often called upon to answer this important question. Understanding what marketing automation is and what it can do for an organization’s business can make the difference between successful marketing strategies and having a return on investment. Marketing automation consists of software platforms and/or technologies created for marketing departments and organizations to more effectively communicate to multiple channels online, automate repetitive tasks, and provide analytics and insights into their buyer’s behaviors. Before, in the offline world, marketing focused on efforts to increase awareness of products and services, which was often labor intensive. The shift to online changed everything. Because of the shear load of data to filter through, changes in search patterns and search engine algorithms, marketers found it necessary to embrace technology to manage the challenge they are faced with in real-time and technology became key. Think of it as an advanced technology developed on behalf of marketing professionals with built-in tactics and strategies. It allows companies to operate somewhat like an e-commerce site. To buy and sell, as well […]
Cash Vs Blended Incentive Model: What Performs Better?
The following is a case study regarding a leading global market research company’s incentive reward program. They own and operate multiple research panels that deploy different incentives and delivery mechanisms to recruit, engage and retain panelists for research projects and programs. They actively engage millions of members with various client projects and programs. They have been a client of All Digital Rewards since 2012. All Digital Rewards approached the client to move off a pure cash-incentive-spend to a blended-reward-incentive mix of cash, prepaid debit cards, merchandise, and to apply advanced technologies to achieve a reduction in the overall program cash loyalty spend on incentives while at the same time improving customer experience, efficiencies in reward delivery, analytics and reporting. The client agreed to move one reward program to a blended reward mix. All Digital Rewards recommended an incentive program change due to All Digital Rewards operating other loyalty programs for clients with a blended methodology and saving over of 18% or more on their cash incentive spend and felt that if this client applied the same methodologies to their other programs they would realize substantial savings. A cash-based reward program is where the end-user, upon completing a qualifying market research […]
