Gamification is taking off. It is estimated that in 2016 $2.8 billion will be spent on gamification. 70% of Global 2000 organizations will have at least one gamified APP. And, 50% of organizations worldwide that manage innovation processes will gamify those processes. But, what is gamification? Gamification is the process of enhancing services with motivational […]
Category: Articles
Find Out Now, What Should You Do For Fast Engagement Online?
People are engaging in products and services more than they ever have. What is the number one site people visit if they have a question? Google! Companies struggle to engage these active consumers and reach out on the multiple platforms available. So, the real question is, how do you engage users online when you don’t […]
How To Use Digital Rewards To Create A Successful Business
The world is going digital. Everywhere you look, there seems to be someone Googling something, searching for information, directions, and posting a tweet. Businesses are following suit and going digital as well. This not only means putting their information online but also offering digital rewards to help achieve success in their incentive programs. Successful and […]
Who Else Wants To Be Successful With Millennials?
Millennials are now 20 to 37 years old. There are roughly 78.6 million people in Generation Y. Nine out of 10 expect to match or exceed their parent’s economic circumstances. And, virtually all expect to own a home. A perfect target for marketers. But how do you target this group? To even begin to understand […]
Bottom Line: Why Ignoring Gamification Will Cost You Time and Sales
Marketers have been experimenting with ways to gain loyalty with their customers for centuries. Gamification is the concept of using game tactics in marketing strategies. Gamification Started with S&H green stamps (1896), airline miles, and credit card points. 50-year-olds today were born in 1955. They played pong (1972), Atari 2600 (1977), along with Pac Man […]
How to Earn Customers Back After a Poor Experience
Poor customer experiences (CX) are detrimental to a company’s reputation and sales. There is hope thanks to a new customer experience survey from the SDL. This study consisted of a survey of 2,784 consumers across nine countries and three generations, asking them about their most major CX failure in the last 10 years. In the […]
How To Make Your Product Stand Out With Gamification
Gamification is taking off in the digital world. Gamification is an online marketing technique that takes qualities of games (point scoring, competition, rules of play) and applies them to a company’s product or service. By gamifying your company, you are creating content for your audience to engage in by earning points, unlocking levels, or showing […]
Cash: Do You Really Need It? We Can Help You Decide
Do you remember that special birthday where you were given some cash inside a card you never read? Do you really remember who gave it to you? Would it be a fair guess that you would rather have had something other than THAT? Something where you knew they were thinking of you or at least […]
