Gift cards have become a popular way for healthcare organizations to incentivize healthy behaviors and improve patient engagement. Research, studies, and surveys have uncovered various interesting facts and statistics about using gift cards in healthcare benefit programs. The benefits of gift card incentives are clear, from increased medication adherence to higher patient satisfaction rates. We will examine several intriguing findings and explore how to effectively integrate gift cards into healthcare benefit programs. According to a study by the Health Affairs Journal study conducted in 2012 aimed to examine the effectiveness of financial incentives in increasing adherence to recommended health behaviors. The study assigned 800+ participants to receive gift cards for meeting health goals like weight maintenance or quitting smoking. Consequently, the study was able to assess the effectiveness of gift cards as a motivational tool for improving health outcomes. The study showed that using financial incentives, including gift cards, can increase adherence to recommended health behaviors by as much as 25%. This suggests that gift card incentives can be a powerful tool in motivating individuals to change their health behaviors positively. Furthermore, the study also found that the effects of gift card incentives were particularly pronounced among low-income individuals, who […]
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Most Common Channel Incentive Programs Questions Answered
An effective way to grow your customer base, improve brand awareness, and increase your revenue is through the use of a channel partner program. Below, we’ll answer some of the most common questions asked about channel partner programs, how they can benefit your business, and ways to set your program up for success. A business initiative that creates a new revenue stream from an established product distribution network rather than a direct sales channel. Motivation and engagement elements are the effort required and the value given to partners for them to successfully sell your products. It includes the mechanisms of how you deliver the components to them with or without technology. Successfully aligning the effort needed with the reward value with real-time communications and delivery creates real brand advocates forging a true partnership. It demonstrates that you value your channel partners and their success, and they reciprocate by selling your product in their sales funnel. Yes, if you choose the right channel program platform provider. Some features are out of the box, and others need to be customized – so work with a company that can do both. The effort required before issuing a reward might be as simple as […]
DECISION GUIDE FOR INCENTIVE TECHNOLOGY: Part One
In this informative paper, we will assist you in building the case for loyalty and incentive technology. You will start by summarizing the benefits of a loyalty incentive program to clearly define the value proposition, how the organization’s investment in a loyalty and incentive program, and the necessary technology to support it will help achieve your organization’s business goals. With the rising engagement and acquisition costs and shifts in managing privacy, now is a perfect time to reinvest or invest in your incentive program technology to future-proof your business’s internal and external engagement initiatives. Loyalty and incentive programs are vital to future-proofing a brand. It’s not enough to rely on a decentralized one-off view of single application type incentive programs to manage your participant’s lifetime value for your market research incentive programs. Companies now look to add a business channel or expand existing in an organization. They look to modernize their Platform technology, developed on the foundation of security standards that can build and engage an internal and external participant base to drive brand revenue, engagement, growth, and longevity. The primary difference between an incentive management platform and a single applications solution lies in flexibility and scalability. Single incentive application […]
How to Create a Successful Channel Partner Incentive Program
It is essential to understand what channel incentive programs are and why they are crucial to a successful company’s marketing strategy. An underdeveloped and poorly implemented program can underwhelm important channel partner incentive programs that are vital to you meeting company business objectives. It is surprising how brands fail to consider or successfully execute an indirect go-to-market approach that uses channel partnerships to help scale, expand into new markets, build brand recognition and enhance product value. Below are some essential ideas to help energize partners and increase sales. Start with the Basics What is a channel partner incentive program? A channel partner incentive program motivates your product partners, including resellers and distributors, to engage in certain behaviors by offering valuable rewards and incentives that help them grow their businesses. Channel partners often vary in shape and size depending on your market and don’t necessarily have to be in your industry to be successful. They can be affiliates, resellers, distributors, independent retailers, and even value-added providers. Anyone that sells your brand and doesn’t work directly for your business is a potential channel partner. The best way to ensure that your brand stands out above the competition is through well-executed channel partner […]
Creating Healthier Outcomes in Health Plan Related Participatory Programs
Health and wellness incentive and rewards programs have consistently proved useful in engaging behaviors that improving health, moral, and efficiency in the workplace. However, there are legal issues that organizations must consider when planning out a Health Participatory programs. Navigating the rules and regulations of a health and wellness incentive program may seem daunting, but in most cases, a health and wellness incentive provider would tell you that the primary legal requirements can be summed up in five general rules. The five general rules for health and wellness incentive programs included: When creating a health and wellness incentive program, one of the requirements you will have to meet will be ensuring that your rewards and incentives do not exceed the maximum amount legally allowable for the participant. In other words, your rewards will have to stay below a certain percentage of coverage cost. Both the Americans With Disabilities Act (ADA) and the Health Insurance Portability and Accountability Act (HIPAA) have specific rules that are related to the maximum reward allowed. Under the Americans with Disabilities Act, the maximum reward for a health and wellness program is limited to 30% of the cost of employee-only coverage. The 30% includes both financial […]
Is Your Health and Wellness Incentive Program Compliant?
A health and wellness incentive program can significantly contribute to a healthier and more productive workplace. When designing a quality health and wellness incentive program, and thinking about utilizing rewards and incentives as part of your program, it is essential to ensure that your program is compliant with all legal requirements applicable to your particular type of health and wellness incentive program. There are four main types of health and wellness programs we are going to review in this article. Each type of health and wellness program has its unique features and various applicable laws. The four program types we will be considering include: General educational or informational programs are designed in such a way as to provide general health education and information to employees and, on occasion, their families. These voluntary programs make educational information available to employees without requiring the employee to access the information or engage in an activity. These general education programs are not individually tailored to employees, and they do not provide any medical care. Participatory programs that are not health plan-related are created with the intent of encouraging employees and occasionally family members to make healthy lifestyle choices, but they do more than merely […]
Why Prepaid Reward Cards Continue to Increase Incentive Program Engagement
There is one constant in every marketer’s toolbox when it comes to incentive rewards – Prepaid Reward Cards such as; VISA and brand named Gift Cards are a still a favorite with participants. If you need to increase engagement in a consumer promotion and if you’re not using them – you should be. Some of the benefits that prepaid cards offer include ease of delivery and use perceived value, and being universally accepted. Businesses continue to use them in their promotions to reward participants and to increase engagement. Below are some facts to consider when creating your incentive and promotional strategy and why choosing the right prepaid reward card providers are important. Business can deliver rewards in a variety of ways, either digitally or by a physical card and participants can receive their reward when and how they like it. A prepaid card is practically a cash equivalent to your participants – easy to store and use. Another awesome bonus is that prepaid cards limit fraudulent activity. VISA Prepaid Card: Users able to use the card practically anywhere to make purchases, both in store or online, just as they would with a debit or credit card. Gift Cards have numerous […]
Prepaid Rewards Cards – Is Virtual or Physical Better?
These types of cards have become a popular method of loyalty marketing and employee engagement solutions due to their success in engaging businesses and consumers alike. They allow customers to secure their funds, keeping them in one place, and they give businesses access to revenue before a purchase has even been made. Loyalty programs evolve as technology evolves, and prepaid cards are no exception. They began as plastic gift cards to specific merchants, and have since grown to be universally accepted worldwide. However, unlike gift cards, they can be reloaded and do not expire, making them more reliable and versatile. As e-commerce becomes the preferred shopping method for many customers, companies are offering more virtual solutions for online purchasing. With partners like Visa and Mastercard, they are accepted by most vendors, making them easy to integrate into customers’ shopping routines. From the convenience of reloading value to the benefits of budgeting, prepaid cards are popular amongst a variety of customers. Both virtual and physical prepaid cards have numerous benefits with very few drawbacks, which makes them perfect for everything from corporate incentives and sales motivation to performance rewards and customer retention strategies. Virtual cards offer better security, for example, and […]
Top Ten Examples of Successful Health and Wellness Incentive Program Strategies
Unless encouraged, many employees will have a hard time starting and continuing a healthy style of living. Habits are the most difficult things that we face as humans. Behind every successful health and wellness program is an incentive program meant to encourage participants to modify lifestyle behaviors that will lead them down a path resulting in a behavior change that will benefit them and the offering organization. This could be executed by introducing gamification in your employee health and wellness program, personalized wellness rewards, and by introducing more enticing rewards for your employee wellness program. It is important to determine what types of requirements must be met for employees to earn those incentives and which ones are best matched to result in a measurable change. In the past ten years, All Digital Rewards has helped health and wellness advocates set up and manage wellness incentive programs. Through our vast experience, we’ve seen just about every kind of incentive and participation qualification requirement possible. Some of these have been a huge success and others…not so much. By utilizing the wellness program analytics we’ve been able to gather, we created a list of ten successful health and wellness program examples. Wellness Program […]
Build a Winning Loyalty Program Strategy For Your Panel
Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to enroll and be engaged. Your program needs to capture all the necessary data because getting the critical insight into your panelist for your clients sets the stage for the goldmine of information needed for future panel projects. Let’s take a quick look at four basic building blocks of creating a great panel loyalty program strategy: objectives, gaining program support of key stakeholders, rewarding the participants, and measuring the program. Organizing the logistics of the panel is one of the most crucial steps in order to conduct a successful loyalty program. Below are a few examples of what can jump start the planning phase: Great, you planned your loyalty platform, so just find someone and prepare for launch! Unfortunately, it isn’t that easy. There are so many loyalty platform designers, ensuring you choose the right one is essential. A designer who takes shortcuts, doesn’t focus on […]
Three Millennial Spending Secrets You Never Knew
10,000 Millennials turn 21 every day in America (Time). Millennials are the largest generation on our planet and, therefore, have the highest influence over norms, expectations, and behaviors. By 2018, Millennials will have the most spending power of any generation. As marketers are chasing the attention of this influential group, money and time are wasted in the old ways of advertising. The millennials have a new and unique way of communicating, building relationships, and interacting inside the business world. Millennials are unique in their choice of products, brands, and channels of interacting with their favorite companies. Mobile websites, social connectors, and video marketing are booming, keeping their Millennial base intrigued. According to IRI, 44% of millennials say they are loyal to brands they buy, and 52% will choose quality over price. It’s not the lowest price wins anymore. Bring Millennials into your company story, give them a reason to care, and no matter the cost, they will buy. Mobile marketing, as predicted, has been taking over the world. 85% of millennials in the U.S. own smartphones. Ads are now on Facebook, Apps and littered over websites and blogs. Why? Because this is where Millennials are looking. Millennials spend roughly 15+ […]
Online Customer Engagement? It’s Simple If You Do It Smart
A total of 52% of Web traffic to retail sites currently comes via smartphones and tablets, according to IMRG and Capgemini. Over a third (36%) of online sales are now completed on a smartphone or tablet device. This signals that sales are rising online, and sales are increasing online for mobile purchases versus the traditional face-to-face or in-store payment methods. Users are reaching out in the quickest, most efficient way to make their purchases. Customer loyalty and customer engagement are necessary for businesses today to grab those online viewers’ attention and pull in new sales. But, the end goal is changing just a bit. Instead of only making that sale, businesses today must earn customer loyalty to drive recurring sales. Ultimately, customer advocacy is where the true value of your brand lies with the consumer. Are your customers recommending you via social media networks? Is your company ready to keep up? Analyzing your audience takes research, knowledge of your company base, and a full understanding of your product or service. Nobody can afford to target everyone anymore. Break your niche down. Put your time, money, and efforts towards the group with the highest chance of purchasing. By targeting your audience […]
