Pre-paid card promotions are the top alternative payment option of 2016. A quarter of Americans and a third of millennials have used a prepaid card, according to an April 2015 survey by TD Bank. An application programming interface(API) are routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types. So, how do we link these two concepts to develop customer engagement and get you more leads? Read on for the answers and share this article with your colleagues. First, let’s talk a bit about prepaid debit cards, how to intertwine those with incentive promotions, and lastly, how to link rebate processing into the mix. Prepaid debit cards are a new way to manage money. Users are able to load their cards with money they already have instead of putting it on personal credit, which only fosters debt. Now, prepaid cards are simple tools, but they are also great offers for enticing consumers to use your business. Let’s think of JCPenny’s, this company offers an instant discount for using their card and even bigger savings when you sign up for a card in-store. The key to their […]
Category: Articles
Quick Way To Solve Problems with Reward and Recognition Programs
Building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100% (The Loyalty Effect). Rewards and recognition are the tools to build that customer (and employee) loyalty. “Fully engaged” customers (those with a strong attachment to the brand or brand ambassadors) deliver a 23% premium over the average customer in market share of wallet, profitability, and revenue (Cap Gemini). Now, all of this is wonderful information. But, where do you bring this into play? How does your brand build customer loyalty with rewards and recognition? Read on for the 6 types of successful rewards and recognition using prepaid debit cards. Firstly, let’s discuss the successful use of prepaid cards in brand holiday buying. Oftentimes, you can’t walk into a store without them stating, “Sign up for our card today and save 40% on your purchase!” Although this tactic is used across the board, it typically works. People are willing to come into the store and purchase more for their money-especially if they can save on their year-end gifts. Next, there are multiple options for establishing rebate programs or even refunds options for coupons or membership qualities from that branded prepaid debit […]
The Truth About Initiating a Consumer Incentive Program
Roughly 12 million Americans used a prepaid debit card at least once a month and collectively loaded $65 billion to them. Prepaid cards can be an awesome tool for many different people. They are safer than cash and remove the threat of overdraft fees and bounced checks. According to a recent market research study, 96 percent of users of respondents said the cards were useful, and 94 percent would recommend a reloadable prepaid card to someone else. Prepaid cards are the top customer incentive of 2015. So what are some key points for developing a successful consumer incentive program? Read on for the top seven qualities in prepaid debit cards. Cash management is… just that! An option for managing your cash flow. This allows customers to put how much money they want to spend on the card before they go purchase. This makes spending easier for families to watch their budget and possibly manage to spend for young children. Other options allow consumers to earn points from specific products they purchase, such as gas, clothing, or possibly even groceries. Event marketing is a huge industry that physically draws people in and gives them an actual experience. By hosting an event […]
Why eGift Cards are Making An Impact On Your Business
Incentive programs efficiently get new customers in the door and reach out to retain your loyal customers. There are roughly 2.5 billion loyalty memberships in the U.S. (Colloquy). Last year U.S. companies spent $76.9 billion on incentives and promotions, while $22.7 billion of that was spent solely on incentive and loyalty gift cards alone. It is safe to say that incentives work. However, when is the right time to implement an incentive rewards program into your marketing strategy for consumer promotions? Read on for the top incentive reward promotions. Incentives range from cards to rebates to giving physical gifts or even handing out cash. Incentives drive the customer to make a purchase, come in the store, or even share on social networking sites. Incentives drive company exposure, and that will drive your sales up. When thinking of incentives, virtual is typically better if your customers want immediate rewards and/or online fulfillment. Virtual rewards cost less and save time and confusion for the customer. Cash management is just that. Managing cash for the customer. When having an e-gift card, it is typically not reloadable. On the other hand, prepaid debit cards offer multiple options for putting more money on the card, thus, having […]
Top 7 Reasons Your Prepaid Card Rebate Program is Weird
Prepaid card rebate programs are hot right now. Multiple industries are trying to set this program up for customer incentives because it actually works! However, companies are struggling because they are making crucial errors that make their card and reward inefficient and, frankly, a pain in their customer’s butts. Imagine a mail-in rebate of $50 on a $40 video game. Only $10 for the newest edition, and you think to yourself, “I need that.” So you write out a check and mail it in as quickly as you can. You mail it in and patiently wait. Months go by, you don’t receive your check, you’ve written those angry letters, but no luck. There could be hundreds of reasons the company didn’t send that check. But you’ll be sure to never do business with them again. Read on for 7 reasons why your prepaid card rebate program is failing. There are many different strategies to begin a prepaid card rebate program. Is your system manual or automated? Is your only reason to use rebates for the breakage or slippage? Rebates are an awesome way to generate new leads and sales, but the start-up cost of the soon-to-be-discounted price and the cost […]
Customer Loyalty – Royal Equals Loyal
Your participants (customers, end users, members, consumers, or respondents) are looking for perks—an extra benefit for staying with you. Put simply, your participants’ benefits can make all the difference in the success of your organization. If you want to acquire, retain and engage your participants, you must offer value-added benefits that are relevant. You need to offer real value so they welcome your continued contact. Our team encourages thinking beyond demographics and includes attributes such as interests, lifestyles, and life stages. Innovation, differentiation, relevance and making an emotional connection with your participants are essential to program requirements to help your loyalty program stand apart in a crowded market. Loyalty is a composite of a number of qualities. It is driven by participant satisfaction and involves a determination by the participant to make a sustained investment. It is reflected by a willingness to recommend the organization to others and a commitment to the organization demonstrated by a resistance to switching. (Prus and Randall, 1995). Participants, at different stages of loyalty, will demand differentiated intangible offerings such as the level of service (Palmer et al., 2000; Knox and Walker, 2001; Rowley, 2005). It is an accepted fact that loyalty is a function of […]
Top 10 Reasons Why You Need All Digital Rewards
Having a positive customer experience can be difficult to maintain, especially in light of how fast things change. Companies are evolving and are in need of dynamic processes to keep the personal client touch all while easily integrating a new platform. We are the leaders in loyalty technology and incentives. We are All Digital Rewards. All Digital Rewards is always evolving. We only grow as our clients grow and succeed. We developed a platform that improves your ability to increase loyalty stickiness and create advocacy for your clients and industry. No matter what industry, size, or budget you may have, we have a product for you. Other loyalty management solutions choose to have one platform and fit all clients into their form with an option here and there to “accommodate”. With All Digital Rewards, there is much more than a turnkey solution. ADR’s ideas are original loyalty solutions made specifically for you. With each unique industry comes different attributes. Retail would not use the same technology as market research or hospitality. Our systems must be dedicated to your specific needs to increase your business’s efficiency. Our technology is brand new with dynamic architecture, omnichannel engagement, data security, and real-time analytics. […]
Fear Not If You Use Gamification The Right Way!
Gamification is taking off. It is estimated that in 2016 $2.8 billion will be spent on gamification. 70% of Global 2000 organizations will have at least one gamified APP. And, 50% of organizations worldwide that manage innovation processes will gamify those processes. But, what is gamification? Gamification is the process of enhancing services with motivational processes to invoke enhanced experiences and further behavior outcomes. Gamification falls into the behavior-feedback-progression model. A specific behavior will get you specific feedback. Like playing catch. If you throw the ball and your partner catches it you will say “good job!” But, if your partner drops it how would you respond? The feedback will determine progression. If someone is getting a lot of negative feedback why would they continue? People play into the gamified apps for instant gratification or instant rewards. Make the consumer feel a connection with your company by implementing positive feedback and steps to continue progression such as call-to-actions. So, how does this so-called ‘gamification’ work? Well, gamification works because it plays into the psyche of humans. All ages at some point have been exposed to games whether it is baseball, card games, Nintendo, or Xbox. They learned to win, lose, and how […]
Find Out Now, What Should You Do For Fast Engagement Online?
People are engaging in products and services more than they ever have. What is the number one site people visit if they have a question? Google! Companies struggle to engage these active consumers and reach out on the multiple platforms available. So, the real question is, how do you engage users online when you don’t know where they are looking? Read on for ADR’s tips to engage online. First off, know your audience. Who are you trying to reach? Can you narrow your search to a specific niche? What websites or social media sites are they on? For example, if you sell a baby product, will you market to the mother or the father? Then, where do you advertise? Facebook, Twitter, a blog? If you can narrow your search and specify the audience you will have a niche market that is easier for you to engage. Secondly, how do you plan to attract your audience? You can’t simply offer products and hope that people online will buy. There is heavy competition for whatever product you offer. Develop a content strategy. A content strategy is a plan that involves engaging consumers by providing them with your unique information or entertainment. Examples […]
How To Use Digital Rewards To Create A Successful Business
The world is going digital. Everywhere you look, there seems to be someone Googling something, searching for information, directions, and posting a tweet. Businesses are following suit and going digital as well. This not only means putting their information online but also offering digital rewards to help achieve success in their incentive programs. Successful and effective incentive programs are promotions or programs conducted by a business or organization whose core goal is to motivate behavioral outcomes from its participants. They have clearly defined goals, established rules, achievable and desirable rewards that leverage risk, center effort on goal commitment, and may have elements of competition as well as other aspects. Participants must be able to track their progress to stay motivated. They should see benchmarks as they are achieved and receive regular updates and notifications to understand how close they are to their goal. Digital rewards are rewards that are delivered via an encrypted link or QR code as enticements to motivate behavioral outcomes and increase engagement with a targeted audience. Digital rewards offer incentive program managers flexible delivery transfer options and access to real-time reporting and analytics. This type of reward is generally accessed instantly, easy to use, and […]
Who Else Wants To Be Successful With Millennials?
Millennials are now 20 to 37 years old. There are roughly 78.6 million people in Generation Y. Nine out of 10 expect to match or exceed their parent’s economic circumstances. And, virtually all expect to own a home. A perfect target for marketers. But how do you target this group? To even begin to understand this, you must look at Gen Y’s reasons for loyalty, different perspectives, different research methods, and reasons for purchase. Millennials are different from baby boomers and they have to be targeted as such if you expect them to purchase your product. Generation Y is so ingrained on the idea of connectedness. Think about it, social media, email, and the smartphone keeps users in contact with the world nearly anytime and everywhere. Companies can learn from this through customer service. What are you doing now that connects to Generation Y. Marketing now is all about how you make them feel. Create a relationship with your customers and you will see your business grow. The members of Generation Y are superhumanly efficient. They have learned to work, play, and do some activities on the side. They realize that they do not have to live in a city to […]
Bottom Line: Why Ignoring Gamification Will Cost You Time and Sales
Marketers have been experimenting with ways to gain loyalty with their customers for centuries. Gamification is the concept of using game tactics in marketing strategies. Gamification Started with S&H green stamps (1896), airline miles, and credit card points. 50-year-olds today were born in 1955. They played pong (1972), Atari 2600 (1977), along with Pac Man (1980) and Donkey Kong (1981). Read on to learn about the evolution of gamification. 1979-MUD1 is created by Roy Trubshaw, it was the first multi-user virtual world game. 1981-American Airlines introduces AAdvantage, the first frequent flyer program 1983-Holiday Inn launches the first hotel loyalty program. 1987-National Car Rental launches the first car rental rewards program 1990-30% of American households own an NES. A new generation of gamers is born. 2003-Nick Pelling creates the term Gamification 2007-Bunchball creates Dunder Mifflin Infinity, a gamified website for the TV show, The Office. It receives over 8 million page views in 6 weeks. 2009– Quest to Learn accepts a class of 6th graders into a game-based learning environment. 2010-DevHub adds a point system to its website and increases engagement by 70% 2012– Gartner predicts 70% of Global 2000 organizations will have at least 1 gamified app by 2014. 2012-Modzilla […]
