What is this continued buzz about marketing automation? You keep hearing about it, your peers are talking about it, but what does it really mean? Our expert business development team is often called upon to answer this important question. Understanding what marketing automation is and what it can do for an organization’s business can make the difference between successful marketing strategies and having a return on investment. Marketing automation consists of software platforms and/or technologies created for marketing departments and organizations to more effectively communicate to multiple channels online, automate repetitive tasks, and provide analytics and insights into their buyer’s behaviors. Before, in the offline world, marketing focused on efforts to increase awareness of products and services, which was often labor intensive. The shift to online changed everything. Because of the shear load of data to filter through, changes in search patterns and search engine algorithms, marketers found it necessary to embrace technology to manage the challenge they are faced with in real-time and technology became key.  Think of it as an advanced technology developed on behalf of marketing professionals with built-in tactics and strategies. It allows companies to operate somewhat like an e-commerce site. To buy and sell, as well […]

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