A great loyalty program can help a business gain loyal repeat customers and also increase a customer’s lifetime value. But just having any old loyalty platform doesn’t do it these days. Customers are looking to buy the brand, not just the product. They want to feel sought after or rewarded when they devote their time and money to your brand. In just about every industry there is more than one company that offers similar or the same product. Creating a distinguishable brand is necessary to succeed! Designing a loyalty program that is creative, easy to use, and attracts attention is what will keep your business thriving. When it comes time to take that step most businesses feel like “Where do I even begin?” While designing and implementing a “loyalty program” sounds complicated and overwhelming, we’ve got news for you: it’s not. As long as there is an objective in mind when creating a rewards program for your customers and an experienced loyalty platform provider to help execute marketing, translate retention tool metrics, and establish the expectations of the program, designing a loyalty program can be a rewarding, stress-free endeavor that any business can tap into. Jumping into the top 5 […]
Tag: Loyalty
White Paper: What Are Best Practices for Creating a Consumer and Customer Rewards Program?
Consumer and customer rewards programs are a widely popular method of engaging with an organization’s customers, increasing brand loyalty, sales, and more. Over the years, our team at All Digital Rewards has seen changes in participant reward delivery preferences. Evolving participant preferences has sparked a much-needed innovation in promotional and loyalty technology, the security systems that protect it, and the type of rewards and incentives issued through it. Experience has shown All Digital Rewards that some best practices need to evolve to meet ever-changing market demands for reward and incentive promotions and programs. Here are our top 10 best practices. Having objectives is essential to any venture, but unfortunately, it is more common than not for an incentive program manager to outline the program objectives inadequately. You’d be surprised at how many companies want to start a customer incentive program with the vague goal of simply boosting sales. Increasing your sales isn’t the only target, but more profound questions to answer to hone into the program’s true objectives. Consider, is your problem 1) that you’re not bringing in enough new customers, or 2) that your competition is getting all your potential customers? If it is the latter, why? Is it […]
White Paper: The Secret To The Right Rewards
An effective rewards program benefits both recipients and the sponsoring organization. When participants get recognized for targeted behavioral outcomes, they have an increase in interest, satisfaction, and involvement in organizational activities. As a result, the organization experiences greater outcomes, efficiency, and an increase in revenue and productivity. According to one popular theory of human motivation, actions often are inspired by a desire to gain outside reinforcement. In other words, human beings are programmed to perform when they know they will be rewarded or recognized for their actions. This motivation theory suggests an eagerness for the addition of a reward and that it may not only be wanted but needed to motivate behavior. Rewards have a range of uses. They can be good for recognizing people who have stopped performing specific actions, as can be seen in health programs that reward activities like smoking cessation. More importantly, rewards are used to reinforce desirable behaviors, such as increases in sales, engaging in healthy living, performance improvements, and more. The more importance an individual put on the reward offered, the more influential it becomes in changing their behavior. An extensive offering of rewards increases your chances of building better behavioral outcomes for audiences […]
What Are The Most Effective Types Of Incentives?
Whether it is for a customer loyalty incentive program, a health and wellness incentive program, or a channel partner program, choosing the right rewards and incentives is one of the most important parts of planning your incentive program. But how do you know which incentives will be the most effective for your program? Well, first we need to go over the different types of incentives and rewards. Merchandise can include a number of different things. It can include highly rated products such as jewelry, electronics, appliances, etc., novelty items custom branded for your company, and so much more! Merchandise is often understandable considered the workhorse of any incentive program. It’s not hard to understand why cash equivalents such as physical prepaid visa cards, digital prepaid cards, and checks are a favorite among consumers. People love cash, so cash equivalents are always a crowd pleaser. Cash equivalents work best as part of a reward mix, rather than as stand-alone incentives Digital rewards are incredibly satisfying to participants. People love instant gratification, and digital rewards give that to consumers. There is something beautiful about earning a reward and being able to redeem it right away. Digital rewards are an ideal choice for […]
Increase Customer Loyalty Through Rebates
Looking for a more efficient way to increase customer loyalty and engagement with your brand? Rebates programs are an effective way to motivate your customers to use your products and services over your competitors. The challenge is, how do you create a rebate program that will fit both your budget and will motivate your customers? What are the most essential features in an effective rebate incentive program? An effective rebate program typically includes the following features: Your rebate program’s success is tied to the quality of your planning. Ask yourself: Who is your target audience? What are your goals for your program? What resources will be necessary to support your rebate program? All of these questions and more should be answered during the planning phase. All digital rewards offers a fully customizable solution for your rebate program technology needs. The right technology solution is essential to the success of your redemptions process. You want technology that will allow for easy redemption for your customers and quality analytics for you to use in evaluating the program’s success. Your customers want to be able to easily understand what they need to do to get their rebate. If you make it too difficult […]
How To Put A Fresh Spin On Your Marketing With Rebates
Just a few years ago, rebates used to be considered outdated marketing tactics, but with new technology and savvy consumers, rebates have become more popular than ever. Rebates are an effective way of drawing in customers and provides them with a helpful way to save money through digital rebates, future credits, and other types of savings incentives. The problem is, with the wrong system in place, rebate redemption is a complicated process for your customers, and also for your employees. However, with the right implementation, technology, and support, rebates can be an incredibly effective marketing tactic. Here are five elements that contribute to successful rebate programs. Follow Federal Trade Commission Guidelines and Best Practices Due to how long rebates have been being used in marketing campaigns, there are already numerous guidelines and best practices for your rebate campaigns. It is important to do your research before beginning your rebate processing promotions and make sure you don’t rewrite the program rules. Make sure to use clear instructions that your customers will understand. The easier it is for your customers, the more they will like your rebate program and advocate your brand to their peers. You will find much of the information […]
Use Rebates To Build Brand Advocacy
Are you considering a Rebates program? Rebates programs are a fantastic loyalty building tool when done right. Rebate programs show your customers that you want to engage in a customer relationship and want to give back to them. If you offer rebates, it will encourage your customers to become brand advocates, encouraging others to choose your brand over your competitors.Consumers are always looking for deals. A rebate offer will give the necessary push to convince a customer to choose your product over your competitors. Half of all major manufacturers and retailers use rebates as part of their normal product promotions and more the 70% of Americans take advantage of a rebate offer at least once every year. But how do you create an effective rebate program? There are several major elements that go into making a rebate program work effectively. You will need to understand the rebate laws and how they apply to what you want to promote. To avoid the challenges of keeping track of your offers, a centralized database of all information regarding the rebate offer will be important to your program. You will need clear, understandable, and easy to access redemption rules. Your process should be streamlined […]
Top Six Ways to Drive Higher Engagement in a Loyalty Marketing Program
Increasing engagement is at the top of every marketer’s list, and sales depend on it. Driving engagement is becoming more tedious and complex as technology advances, so you need to make sure your bases are covered to ensure marketing initiatives are successful in maintaining brand loyalty and you have aligned your brand with the right loyalty management partner. With years of experience in a growing, rapidly changing industry, All Digital Rewards continues to drive behavior and increase engagement with our Reward Management System, SaaS with Stack™. SaaS with Stack™, fully automated, cloud-based reward management system that is designed to offer real-time instant reward delivery. Putting the right reward management system into play will boost a program’s chances of being more successful. Once a loyalty platform solution is implemented you create financial and operational efficiencies that can drive real-time feedback that makes rewarding participants the easy part. Let’s face it – we all want to increases the lifetime value of our participants and turn even the most difficult participant into a real brand advocate. Our best customer is the one we already have. Below is six points to consider adding to your loyalty marketing campaign to drive user behavior, brand loyalty, […]
White Paper: Four Key Components of a Successful Loyalty Program
One of the key tools that your company will use in its arsenal to meet important corporate objectives is a loyalty program. Whether it’s retaining or motivating key employees, motivating channel partners, attracting new customers or building brand advocacy, the incentive program design you choose can make or break the desired outcome. We believe that if the redemption process needs to be well managed and easy on your customers. The end user will demand that the payment is quick. With the ease of smartphones and laptops, consumers are educated enough to know there are very few reasons most rebate claims can’t be submitted online. Companies should offer online redemption even though it will increase the number of submitted claims. The benefits of online transactions is a reduction in data entry costs, turnaround time, and increased customer satisfaction. The opportunity to market additional products or services to the customer while they are submitting their information on your website also makes the ease of electronic program interaction quite valuable. If these goals are understood than the long-term payoff is substantially higher than the cost savings of unclaimed rebates. Customers are still looking for deals provided the promotional price is larger than the […]
All Digital Rewards is Expanding
September 26, 2016 – Irvine, CA – All Digital Rewards is excited to announce the opening of an additional office to accommodate their rapidly expanding Southern California client base. The new office is conveniently located at Oracle Tower, 17901 Von Karman, Suite 600, Irvine, California 92614. “I am very proud of how All Digital Rewards (ADR) continues to evolve to successfully support the ever-changing technologies and incentive program needs of ADR’s clients and industries we serve. Our team of experts and the reward management technologies we develop, help companies create excellent highly responsive employee recognition and customer loyalty programs,” says Kathryn Felke, president and CEO of All Digital Rewards. “This move will allow us to expand even farther into California, where so many of our clients are based.” Ms. Felke has a degree in Economics and Finance and 25 years of loyalty and promotional marketing experience in the hospitality, market research, retail, direct sales, and automotive industry. She founded All Digital Rewards in 2004 and the company now has a global reach of over 150 countries. Ms. Felke specializes in working with companies to assess their customer/consumer performance objectives and be responsive to ever changing technology. All Digital Rewards is […]
Rewarding Loyalty With Rebate Incentives
Couponing has become a fine art, just look at all the blogs dedicated to clipping and saving. There’s Groupon, Not Your Grandma’s Coupon, and the Krazy Coupon Lady all vying to be the one to satiate our society’s enormous desire to save. These types of rewards are meant for those who go out and hunt for the savings, part of a $3 billion consumer savings on goods and services. However, in the last few years a new player has been added to the game: the “rebate” coupon (commonly referred to as next time or checkout coupon). This incentive rebate reward is given at checkout and is meant for the next time one shops or to be used within a certain time period at a later date. This delayed gratification rebate coupon has many advantages but to each, there are some drawbacks. For instance, are your clients going to feel their current purchase was worth it with the rebate coupon or will they feel they were shorted and would have wanted the monetary value attached to what they bought today instead of tomorrow? Rebate coupons are usually generated electronically, sometimes they are expected and sometimes they come off as a complete surprise […]
Customer Loyalty – Royal Equals Loyal
Your participants (customers, end users, members, consumers, or respondents) are looking for perks—an extra benefit for staying with you. Put simply, your participants’ benefits can make all the difference in the success of your organization. If you want to acquire, retain and engage your participants, you must offer value-added benefits that are relevant. You need to offer real value so they welcome your continued contact. Our team encourages thinking beyond demographics and includes attributes such as interests, lifestyles, and life stages. Innovation, differentiation, relevance and making an emotional connection with your participants are essential to program requirements to help your loyalty program stand apart in a crowded market. Loyalty is a composite of a number of qualities. It is driven by participant satisfaction and involves a determination by the participant to make a sustained investment. It is reflected by a willingness to recommend the organization to others and a commitment to the organization demonstrated by a resistance to switching. (Prus and Randall, 1995). Participants, at different stages of loyalty, will demand differentiated intangible offerings such as the level of service (Palmer et al., 2000; Knox and Walker, 2001; Rowley, 2005). It is an accepted fact that loyalty is a function of […]
