Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to enroll and be engaged. Your program needs to capture all the necessary data because getting the critical insight into your panelist for your clients sets the stage for the goldmine of information needed for future panel projects. Let’s take a quick look at four basic building blocks of creating a great panel loyalty program strategy: objectives, gaining program support of key stakeholders, rewarding the participants, and measuring the program. Organizing the logistics of the panel is one of the most crucial steps in order to conduct a successful loyalty program. Below are a few examples of what can jump start the planning phase: Great, you planned your loyalty platform, so just find someone and prepare for launch! Unfortunately, it isn’t that easy. There are so many loyalty platform designers, ensuring you choose the right one is essential. A designer who takes shortcuts, doesn’t focus on […]
Category: Market Research
How Incentive Promotions Drive ROI in a Loyalty Program
Does your customer acquisition marketing campaign need a little boost? Something to liven it up and add some pizzazz and excitement to your current recruitment promotion. Or perhaps you need to notify your loyal advocates of a new product and refresh the idea of current programs into a campaign that’s been ongoing for a long period. If any of these apply to you, then you will benefit from a short-term incentive promotion marketing program and drive higher ROI. You may be asking how a short-term loyalty program works. In the Market Research world, you perhaps have a good base of research participants but have just started to notice and drop off in participation. You discover that the rewards have become stale and redundant and panelists are in need of a nudge to engage or update profiles. The offering has not changed in months, and you are on a decline – you are losing your base! This would be a good time when an aggressive attempt to grow the respondent base is needed but how can you acquire new customers or engage past ones? Better yet, how can you keep the ones you already have happy and loyal? This is a […]
Create a Successful Panel Engagement Incentive Program
Are you in need of a few new tools that support your market research marketing initiatives? All Digital Rewards’ (ADR) fully customized web-based solution, ResearchSTACK™ does all that and more. ResearchSTACK is a turn-key panel engagement reward management platform utilizing ADR’s various microservices. This platform supports multiple panels and client project’s incentive payments (checks, PayPal, and prepaid card issuance), while simultaneously utilizing: rewards and merchandise redemption, sweepstake prize fulfillment with single point integration, PCI level security, complex event processing, scalable proofing systems assisted by advanced reporting, and analytics for small to large panel incentive programs. At the core of the platform are four modules that provide key event processing for your clients. The RewardSTACK™ module manages incentive event processing, and the GameSTACK™ module controls instant win event processing. Reward REACH™ manages the participant and partner communication processing, and if needed the Reward WIZARD™ API connects to your company-owned asset applications directly for a single point integration (single sign-on SSO) to deliver personalized and customized rewards instantly and in real-time. Common problems panel managers deal with are stale promotional offerings, a tight budget, and/or a disconnected user experience. When we hear this from marketers, the first thing we look at is what […]
Research Professionals Promote Happy Panels with Great Incentives
Are you a successful market research professional and need help with unhappy customers in panel recruitment incentive programs? Are you looking to engage your panelists with something new in your next recruitment campaign? Are your panelists tired of being issued a check after participating in a survey, and are you seeing a decline in interaction? Well, it’s time to move over to an affordable, highly responsive Visa© prepaid card reward. A prepaid card reward is what your panelist wants, and it helps you in more ways than just making your end users happy. By giving out a Visa® Prepaid card reward, you are saving money and giving your customers more freedom to do what they want and reward themselves with what they want. Avoid the dissatisfied customer and provide them with a reward that gives them freedom to choose what they want or need. You can issue a physical card, but to truly create a smooth and fast process a virtual Visa Prepaid Card can be sent via email, putting the reward in the customer’s hands in seconds. So, get the reward in their hands quick and keep ‘em happy and coming back for more. Advocacy is critical in this […]
Professional Secrets: Why Test Drive Marketing Succeeds in 2016
For Immediate Release Lake Havasu City AZ, December 15, 2015- 2016 is right around the corner and with it, comes new marketing promotions and incentives. All Digital Rewards announced a new test-drive marketing promotion for 2016. In this promotion, All Digital Rewards will be managing the entire lead generation promotion for automotive dealers, making the direct marketing process simple and easy and having a cost-effective solution and high customer appeal. All Digital Rewards offers an entire promotion strategy that works hand-in-hand with automotive dealers and general managers sales goals. All Digital Rewards is a full-service marketing agency that provides direct mail list procurement, mail piece design, and test drive reward fulfillment. Our entire program management approach makes lead generation a simple and cost-effective solution for automotive dealers. All Digital Rewards expert marketing and design team make the process simple and generate the foot traffic into your dealership. There are over five samples to choose from, all of which are cost affordable and drive consumer behaviors. This marketing strategy includes multiple customer incentive options. There are physical prepaid cards and virtual prepaid cards for my test-drive rewards card choices. These incentives are open-looped, meaning they have the ability to be used […]
Top 5 Panel Recruitment Promotions that Work in Market Research
Recruitment promotions are easier said than done. But, here’s the golden question. How can you get more customers? What can you do to attract new customers and have them coming back? Today, we’ll talk about digital to cash-based rewards, open vs. closed loop recruitment, leveraging recognized brands, and promotions that bring customers in and keep them. I want you to keep two questions in mind that will work for you. What can you offer that will actually be wanted by customers, and have your customers coming back? And, what is in demand and how do we give this insight? Look for brands who do this well and look to them for example. Leverage those recognized brands. These questions, if answered correctly, will guide you to a successful recruitment promotion. Here are the top 5-panel recruitment promotions that work in market research. Digital rewards are rewards that you can send, receive, and download online. Whether it is movie tickets, travel promo codes, or even fuel rewards, consumers are eating them up. Digital rewards are booming because they play into the consumer’s need for instant gratification. Give them what they want, quickly, and they will be more willing to create a […]
