The current landscape of changing consumer preferences and countless brand opportunities drive companies to embrace customer loyalty is the answer to increasing the lifetime value of their customers. Loyalty service providers looking to find companies in need of extending their customer’s lifetime value are more and more turning to content and lead generation providers who are not necessarily experts in the field of loyalty or technology. These 3rd party providers are experts in generating content to meet the needs of Google’s search requirements, as well as lead generation. Once you fill out a lead form, they will track you to the end of time. Sound familiar? Companies in need of a dependable and affordable loyalty program provider are just looking for a loyalty service provider that can provide the technology to support incentive and reward issuance that is aligned with customers user preferences that will successfully induce their customers to keep coming back. Be careful not to fall prey to companies who are employing a wide variety of content, lead generation tactics while attracting your attention. You are looking for a qualified loyalty provider not necessarily an expert in lead generation. What should you be concerned with when comparing and […]
Category: Customer Engagement
Build a Winning Loyalty Program Strategy For Your Panel
Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to enroll and be engaged. Your program needs to capture all the necessary data because getting the critical insight into your panelist for your clients sets the stage for the goldmine of information needed for future panel projects. Let’s take a quick look at four basic building blocks of creating a great panel loyalty program strategy: objectives, gaining program support of key stakeholders, rewarding the participants, and measuring the program. Organizing the logistics of the panel is one of the most crucial steps in order to conduct a successful loyalty program. Below are a few examples of what can jump start the planning phase: Great, you planned your loyalty platform, so just find someone and prepare for launch! Unfortunately, it isn’t that easy. There are so many loyalty platform designers, ensuring you choose the right one is essential. A designer who takes shortcuts, doesn’t focus on […]
How Incentive Promotions Drive ROI in a Loyalty Program
Does your customer acquisition marketing campaign need a little boost? Something to liven it up and add some pizzazz and excitement to your current recruitment promotion. Or perhaps you need to notify your loyal advocates of a new product and refresh the idea of current programs into a campaign that’s been ongoing for a long period. If any of these apply to you, then you will benefit from a short-term incentive promotion marketing program and drive higher ROI. You may be asking how a short-term loyalty program works. In the Market Research world, you perhaps have a good base of research participants but have just started to notice and drop off in participation. You discover that the rewards have become stale and redundant and panelists are in need of a nudge to engage or update profiles. The offering has not changed in months, and you are on a decline – you are losing your base! This would be a good time when an aggressive attempt to grow the respondent base is needed but how can you acquire new customers or engage past ones? Better yet, how can you keep the ones you already have happy and loyal? This is a […]
Engage Customers with a Points Based Loyalty Program
Have you defined your customer acquisition and retention strategies? Is the process simple and easy to understand or is there unintentional friction and/or a disconnected experience? Do you use brand management technology? These questions are important in today’s evolving digital world as companies are moving to provide customers a seamless brand engagement experience to interacting with their brands when and how they want to. Whether or not you have a solid strategy, All Digital Regards can help increase the lifetime value of your audience by applying a points-based loyalty solution to your loyalty marketing initiatives – turning lemons into lemonade. But how do you make sure your customers are engaged with your brand and not another? One sure way is to continually update and let your loyalty program shine. This can be done by simply updating your reward mix by adding a new virtual prepaid debit via text or email and/or adding a multi-channel communication and reward management process to your program through a points-based reward management system. Points-based loyalty programs are widely available with companies across the country. In fact, three-quarters of US households have at least one membership, and the average household has up to eighteen programs they […]
Reward Mix is Essential in a Successful Loyalty Program
Has your sales incentive program turned to loyalty rewards yet? Are you finding that you have good engagement from your channel partners with your current channel sales incentive program? Does your sales promotions need deeper engagement and a more personalized contact to drive loyalty? Or are you still using mass blast communications and gimmicks? If so, it’s time to look at a new way to expand on your current direct sales marketing and create a whole new way to excite and pique the interest of your sales channel. An excellent way to promote new engagement is by mixing it up with your reward program. Studies have shown that the people in your rewards programs are the ones who make the best and most profitable customers.* So, why not reward those sales’ teams that have been in the program longest or participated the most with a loyalty program that makes them happy and mixes up the rewards to provoke new interest and allegiance! A mixed arrangement regularly gives a truly necessary fit between the business prerequisites, spending plan, and reclamation strategy. Normally the way of the venture dictates if a physical offer piece or an electronic code that is dispersed […]
Online Customer Engagement? It’s Simple If You Do It Smart
A total of 52% of Web traffic to retail sites currently comes via smartphones and tablets, according to IMRG and Capgemini. Over a third (36%) of online sales are now completed on a smartphone or tablet device. This signals that sales are rising online, and sales are increasing online for mobile purchases versus the traditional face-to-face or in-store payment methods. Users are reaching out in the quickest, most efficient way to make their purchases. Customer loyalty and customer engagement are necessary for businesses today to grab those online viewers’ attention and pull in new sales. But, the end goal is changing just a bit. Instead of only making that sale, businesses today must earn customer loyalty to drive recurring sales. Ultimately, customer advocacy is where the true value of your brand lies with the consumer. Are your customers recommending you via social media networks? Is your company ready to keep up? Analyzing your audience takes research, knowledge of your company base, and a full understanding of your product or service. Nobody can afford to target everyone anymore. Break your niche down. Put your time, money, and efforts towards the group with the highest chance of purchasing. By targeting your audience […]
The Untold Secret To Quality Incentive Programs
Incentive programs can lure new leads into your sales funnel, retain old customers, or motivate employees to increase their sales. While the past techniques of incentive programs have been useful, a new strategy is emerging, and it is taking the incentives industry by storm. During the past 5 years, there has been an obvious change in incentives programs in the marketing world. Are you ready for the change? There are hundreds of options when developing an incentives strategy. There could be customer offers to gain initial leads, such as sweepstakes, sales offers, or instant win games. All of these options will get people interested in your company, but there are three important facts to consider when developing your consumer incentives program. Firstly, how and when your incentives are delivered. If you promise a customer an incentive for purchasing one product and offer them a different coupon for their next purchase, how will you give them that coupon? Will it be in a letter to their home address? Or should you send a virtual pin number so they can redeem it immediately online? How you send your incentives also sends a message about your company. What would happen if that coupon […]
Personally Engage your Customers
Only 28% of consumers are loyal to their providers and brands. Now more than ever, companies are struggling to retain customers and have them returning time after time. With customer experience being the big ticket word, companies forget that part of the customer experience is engaging the customer and making them feel important. Brand loyalty is a difficult thing to come by. However, if done properly, it can retain customers and send your sales skyrocketing. The first step in creating personal engagement is to devise a plan, a strategy if you will. Your strategy should lead to an attainable goal that will please customers. Understand that all of your actions with your customers develop a relationship with a customer. Therefore, if customers have had a bad experience with you, they will never forget it. That is not to say that it can’t be fixed, but that’s a topic for another time. Develop a strategy to please customers, whether giving them coupons for spending a certain amount, updating your website with a chat feature, or even developing social media sites. Ultimately, your goal is to focus on the customer experience. If your customers are not happy, your sales will drop. […]
Top 10 Reasons Why You Need All Digital Rewards
Having a positive customer experience can be difficult to maintain, especially in light of how fast things change. Companies are evolving and are in need of dynamic processes to keep the personal client touch all while easily integrating a new platform. We are the leaders in loyalty technology and incentives. We are All Digital Rewards. All Digital Rewards is always evolving. We only grow as our clients grow and succeed. We developed a platform that improves your ability to increase loyalty stickiness and create advocacy for your clients and industry. No matter what industry, size, or budget you may have, we have a product for you. Other loyalty management solutions choose to have one platform and fit all clients into their form with an option here and there to “accommodate”. With All Digital Rewards, there is much more than a turnkey solution. ADR’s ideas are original loyalty solutions made specifically for you. With each unique industry comes different attributes. Retail would not use the same technology as market research or hospitality. Our systems must be dedicated to your specific needs to increase your business’s efficiency. Our technology is brand new with dynamic architecture, omnichannel engagement, data security, and real-time analytics. […]
Can You Really Earn Customer Loyalty Online
Gaining customer loyalty can benefit your company immensely. People have always referred good companies but, customers nowadays share their stories more often on social media than ever before! Stories can go viral and some companies have experienced the downside of that. Having a good rapport with your customers is vital to your company’s success. But, where do you begin? Read these tips to help gain a loyal customer fan base. Focus on the first Impression. The first impression can come from so many directions whether it be the website, social media sites, or in person! Make sure all of your sources for contact are helpful and welcoming. Once you have made the first contact, be sure to follow up. An email saying, “Hey, it was great to meet you hope we can help you again,” can go far for your company’s customer service. Another tip is to offer ‘Round the clock’ Customer service. Yes, this does mean 24/7. Customers are all about customer service. If it is not available -there will be complaints. Not only will this gain you more customers by being available 24/7 but, it will also show the public that you are willing to help no matter […]
