Loyalty programs can generate strong financial returns by engaging guests by creating powerful incentives that encourage an increase in the frequency of visits, spending, and advocacy. But before you set out to develop a loyalty program that will help you improve your incentive program customer spending and visit frequency rate, you need to ask yourself several questions: How will the benefits offset the program costs? What costs and revenue do I include when calculating my return? Revenue More units bought More visits Promotions Costs Loyalty management technology Services of a loyalty program provider Product costs Reward costs Once you find the correct balance between your cost structure and your customer’s preferences, you can achieve success and improve upon your program’s return and only then will you be able to understand how to manage your program indicators, including the applicable costs and revenues. Understanding the indicators involved in the return aspect of your loyalty program ROI will assist you in creating a plan to maximize that return. A well-designed loyalty program will motivate customers to visit frequently and spend more with you during each visit. In addition to revenue generated from a core program, with the data collected, you will be […]
Category: Incentive Management System
Elements to Consider When Comparing Loyalty Service Providers
In today’s current landscape of diverse consumers, numerous brands and ever-evolving marketing channels, creating customer loyalty and finding the right loyalty program provider is every organization’s dream come true. Companies with a quest to achieve these goals look to All Digital Rewards when comparing loyalty service providers to help attract customers and channel partners and to keep them coming back. As the demand for omni-channel solution providers grows, marketers recognize that loyalty success is tied to differentiating between service providers who offer loyalty tools and strategies that are almost always not available internally. Not all providers can provide a complete solution, one that includes incentive and reward offerings, product APIs, secure cloud-based management and incentive payment technology; supported by advanced analytics, and the ability to scale to an enterprise level if needed. All of which may be important in your quest to acquiring loyalty and brand advocacy in today’s marketing landscape. Make sure to be on the lookout for a provider that’s evolved past providing simple points-based programs or discounts, to building one that understands relationships centered on customer value and engagement. Check to make sure the service provider you are considering can provide a packaged platform that can be […]
Start The New Year With a Winning Wellness Program
It’s that time, setting better intentions for ourselves to get healthy. Whether it be going to the gym more or eating better, which are literally the top two resolutions the general public gravitates towards, and we’ve got the research to prove it (see the infographic below)! But let’s get to the nitty-gritty of why 2018 is the year to cultivate a winning wellness program. Source: Accelerant Research As the wellness industry continues to evolve (now grossing a whopping $6 billion), it’s becoming more transparent, and providing more information that is readily available for the general population, we can see now how important health and wellness plays in our daily lives, not only for current state of well being, but there is proven research that shows increase in work productivity/performance, less stress-more happiness, and life longevity. So many wonderful benefits and a better quality of life can be achieved with a simple health and wellness program, and the working men and women are taking notice. “More than three-quarters of job seekers say benefits are “very important” when considering a job offer, and 69% say they might choose one job over another if it offered better benefits.”-Source: Spring Buk. Which is why […]
Top 2018 Corporate Wellness Trends
It’s that time – we are all gearing up for the new year already, getting through the holiday madness and planning for Q1. With all the busyness of the holiday season, health and wellness program participation tends to have a little bit of a decline, which is why staying up with the trends to entice your participants to get off to a good start next year is so important. When managing a successful corporate health and wellness program, it’s necessary to take ABE approach (Always Be Evolving) and work with a health and wellness incentive provider that understands services you are offering to assist them, and the appropriate incentives needed to modify the behavior to lift program uptake over last year. ABE is key to participation because they continuously need your active interest in their influencing motivation! Key considerations need to be reviewed every year to keep your workplace wellness program on track. Listed below is a handful of the top corporate wellness trends to incorporate into your program for 2018. This one’s a biggie. When presenting a more flexible work environment in exchange for program participation, you can bet that participants will be willing to engage. Offering teleworking or […]
Incentive Management Technology – Why is it Important?
We thought so, and we’re glad you’re exploring what it takes to create, launch and manage a successful incentive program – Technology! Developing a well thought out incentive program strategy is just one aspect of creating a reward incentive program. Thinking beyond the types of the rewards offered in your program, you need to make sure you are shopping around for the right loyalty program provider and management tool to ensure your program’s transparency, performance, and ease is just as important as the selecting the right rewards to offer, maybe even more important. Bottom line, a fully custom tool that works for your program’s needs is definitely the best option to include at program launch, but sometimes the budget doesn’t allow for this option (or so we think) and you might not be exploring the best available options in today’s loyalty technology market space. But what if we told you that you could have a program management tool tailored to your specific program needs, at an affordable price? The following is what you can expect from All Digital Rewards, a leading reward management technology provider, and what you should be on the lookout for when shopping around for other providers. […]
Ordering Prepaid Incentive Reward Cards, Which Option is Best – Batch or Bulk?
When ordering Prepaid Incentive Reward Cards, companies have several options when working with All Digital Rewards. ADR continually works to bring clients the best possible experience, making back-office processes more efficient and easier whenever we can. All Digital Rewards offers multiple options for placing prepaid incentive reward card orders—you can order in batch, bulk, via API or in some cases, a combination of all three. Card orders are supported with advanced, cloud-based reward payment solutions. We ensure that when clients use our reward payment solutions, ordering is faster, easier and protected against fraud. We make it our business to making placing orders for physical, and virtual digital prepaid cards more efficient, faster, more flexible and protected. Whether your incentive program requires a single load or re-loadable options, unfunded or funded cards or shipment distribution by way of a digital process, direct to a single location or to end user recipients home address our incentive reward payment technology can handle it. Incentive prepaid card orders are processed from a variety of sources, each with a unique format. Prepaid incentive card orders come to us through custom platforms, out of EDI-based systems, and can even be sent manually. Today, clients interested in […]
Top Six Ways to Drive Higher Engagement in a Loyalty Marketing Program
Increasing engagement is at the top of every marketer’s list, and sales depend on it. Driving engagement is becoming more tedious and complex as technology advances, so you need to make sure your bases are covered to ensure marketing initiatives are successful in maintaining brand loyalty and you have aligned your brand with the right loyalty management partner. With years of experience in a growing, rapidly changing industry, All Digital Rewards continues to drive behavior and increase engagement with our Reward Management System, SaaS with Stack™. SaaS with Stack™, fully automated, cloud-based reward management system that is designed to offer real-time instant reward delivery. Putting the right reward management system into play will boost a program’s chances of being more successful. Once a loyalty platform solution is implemented you create financial and operational efficiencies that can drive real-time feedback that makes rewarding participants the easy part. Let’s face it – we all want to increases the lifetime value of our participants and turn even the most difficult participant into a real brand advocate. Our best customer is the one we already have. Below is six points to consider adding to your loyalty marketing campaign to drive user behavior, brand loyalty, […]
7 Workplace Wellness Trends for 2017
Corporate health and wellness programs are becoming increasingly popular in today’s workforce due to the realization of how beneficial these programs really are. Employees are encouraged to become more mindful about their health and gain so much by harnessing this healthy lifestyle. Companies reap the benefits from these workplace wellness programs by lowered healthcare costs, boosted productivity, and much more! Numerous companies and corporations are putting a plan in place, a plan to create a healthy and encouraging work environment, a plan to open on-site fitness centers, promote meditation breaks, present healthier food options. These companies and corporations are really seeing the success of their health and wellness programs. At ADR we are always on the hunt for great health and wellness trends to keep employees, happy, healthy, and motivated. We have compiled a list of our top 7 workplace wellness trends below! Mind over Matter. These days more and more workplace wellness programs are focusing on mental health vs. physical health. Becoming more mindful of the mental state is crucial because it is what drives us physically, the mind powers the body! Meditation breaks, silent sits, or even beginning each meeting with 5 minutes of meditation can offer tremendous […]
6 Things to Expect from Your Reward Card Vendor
The incentive industry has undergone a complete transformation since gift cards,and prepaid cards hit the scene. Case in point – reloadable prepaid cards have become the favorable choice amongst not only incentive providers, but also participants being rewarded. Why? Who doesn’t enjoy utilizing instant currency right at the tips of their fingertips versus waiting on a check in the mail? Or what incentive provider doesn’t like low-cost incentives and higher engagement, which translate to more saving more $$$? Exactly. Incentive purchasers are counting on vendors to establish an Incentive Plan that clearly identifies the best prepaid card and gift card solution for consumer, employee and Channel Sales incentive programs. What should you expect to be on your vendor’s radar in order for them to help you develop that best prepaid incentive plan strategy? Below are six things to expect from your prepaid provider: Partner with a vendor who knows their stuff. A currency provider should have an extensive reward portfolio, vast knowledge of prepaid reward options available or up and coming options, along with a great strategy that works for what your participants want. A prepaid card provider should be able to offer you: The Platform and Reward Mock Up […]
Comparing Loyalty Reward Management Solutions
The current landscape of changing consumer preferences and countless brand opportunities drive companies to embrace customer loyalty is the answer to increasing the lifetime value of their customers. Loyalty service providers looking to find companies in need of extending their customer’s lifetime value are more and more turning to content and lead generation providers who are not necessarily experts in the field of loyalty or technology. These 3rd party providers are experts in generating content to meet the needs of Google’s search requirements, as well as lead generation. Once you fill out a lead form, they will track you to the end of time. Sound familiar? Companies in need of a dependable and affordable loyalty program provider are just looking for a loyalty service provider that can provide the technology to support incentive and reward issuance that is aligned with customers user preferences that will successfully induce their customers to keep coming back. Be careful not to fall prey to companies who are employing a wide variety of content, lead generation tactics while attracting your attention. You are looking for a qualified loyalty provider not necessarily an expert in lead generation. What should you be concerned with when comparing and […]
Why Consumers Love Prepaid Cards
The bottom line is, consumers love prepaid cards. But the question that keeps most wondering is, why? Could it be the simplicity they offer or that these easy to use cards are universally accepted? In this post, we are going to review why prepaid cards have become so popular when it comes to engaging a consumer. Today marketers everywhere innovate towards ease. The easier it is for a consumer to redeem a reward the better engagement a company receives. The important detail to remember to assure that this simple process is just that, simple. There are too many “simple” reward programs out there and they are far from. The more personal information they are required to provide, hoops they have to jump through to activate, and wait on a customer service hold for 20 minutes, the less inclined they are to redeem or use their reward. So long story short, as long as the process to redeem isn’t difficult, then you are on track to a successful program! Benefits: To wrap up why consumers love prepaid cards, the final take away is the simplicity of this incentive. Easy to redeem, easy to use, or even easy to give! “Branded […]
All Digital Rewards is Continuing to Expand
Scottsdale, AZ. – (August 17, 2017) – All Digital Rewards, an industry-leading loyalty platform technology provider, is pleased to announce the company’s expansion. All Digital Rewards has moved its Headquarters to Scottsdale, AZ to accommodate its rapid growth, including particularly the business and implementation development team. The new office is conveniently located at The Scottsdale Financial Center III, 7272 E. Indian School Rd. Suite 540, Scottsdale, AZ 85251. “We have a mission that encourages being ahead of technology innovation and access to skilled employee resources and we wanted our location to reflect that,” said Kathryn Felke, CEO and founder of All Digital Rewards in a statement. “We knew that we were quickly outgrowing our office in Lake Havasu City, and we felt it was time to shift locations and move our headquarters to a more convenient location to accommodate growing client demands as well as employee and client travel needs. Lake Havasu City will continue to be an important location for account servicing services that include fulfillment, accounting and customer service.” Founded in 2009, All Digital Rewards develops reward management software that helps businesses attract, manage and engage promotion participants throughout their life cycle. ADR Senior Vice President of Business […]
