As the competition for engagement and user attention intensifies, businesses constantly seek innovative ways to attract, motivate, retain, and inspire their target audience. One proven approach that has gained widespread recognition is using reward system gamification in incentive and reward management systems. Integrate game design elements into non-game contexts for engaging user experiences and tangible results. Drive user behavior and tangible results by infusing non-game contexts with game design elements. In this article, we’ll explore the importance of gamification mechanics, Our goal is to demonstrate how our cutting-edge SaaS platform can revolutionize your incentive and reward management strategy. Gamification uses game elements like points and badges to boost user engagement and motivation. Research proves its effectiveness in sales, training, and healthcare due to human desire for competition. As a result, gamification mechanics tap into our drive for achievement and social interaction. Incentive and reward management systems are designed to attract, recognize, motivate, and reward users for their actions, accomplishments, and contributions. By incorporating gamification mechanics, these systems can: Enhance user engagement. Enhance user commitment and enjoyment by incorporating game elements into incentive programs. Increase user involvement and commitment by adding enjoyable game elements to incentive programs. Encourage friendly competition: Leaderboards, […]
Category: Gaming
Your Reward Program and Gamification
Instant win games and Sweepstakes are a popular feature in many rewards programs. They have many benefits for both reward program sponsors and participants. Game-based promotions can be easily integrated into customer acquisition programs, channel sales reward programs, loyalty program platforms, market research panelist programs, rebate management systems, and more. When running a sweepstake or any other game-based promotions, working with instant win game providers and sweepstakes technology companies can make your life a lot easier. There are so many moving parts involved in your average sweepstake promotion that it can make things overwhelming for your program managers. Insurance, bonding, rule creation, legal review, winner validation, tax reporting, and prize delivery are just a few of the things you will have to address when putting together your average sweepstake promotion. With instant win game technology and a reward program management company experienced in instant win and sweepstakes administration, your organization will be well on its way to success. The program rewards that you pick for your game promotion should be varied and highly valued by your participants. Each of your reward program participants will have their own personal preferences, but there are some reward types that remain popular with almost […]
Gamification and Your Panel Incentive Programs
Incentives are an essential part of market research programs. Sweepstakes and instant win game applications have long been a popular feature in every type of incentive programs and it’s not difficult to understand why they’re so popular. Game-based promotions can be easily integrated into your market research incentive program. When conducting a sweepstake or other game-based promotions, working with instant win game providers and sweepstakes technology companies that understand your needs for a panel program can save you a lot of hassle. There are so many elements involved in your average sweepstake promotion. Insurance, bonding, rule creation, legal review, winner validation, tax reporting, and prize delivery are just some of the required pieces for your average panel sweepstake promotion. With instant win game software and a reward program management company experienced in instant win and sweepstakes administration, you’ll be setting yourself up for a smooth experience. It doesn’t hurt to have your reward management partner also understand the unique concerns of a market research program! The panel program incentives rewards that you pick for your game or sweepstake promotion should be varied and popular with your panelists. Each incentive program participant will have their own individual preferences, but there are […]
Gamification Effects on Engagement
From consumer loyalty programs, to B2B channel partner programs, to company health and wellness programs, everyone is looking for ways to increase engagement. Most people know that having the right reward offerings and robust incentive management technology is important, but there’s another lesser-known element that can help increase your incentive program’s engagement: Gamification. Gamification is an online marketing technique that takes qualities of games (point scoring, competition, rules of play) and applies them to a company’s product or service – in this case, an incentive program. Examples of Gamification in an incentive program can include: Games – A promotion where winning game pieces are randomly seeded into the universe of common and/or losing game pieces. Collect & Win – Promotion requires participants to save game pieces to complete a phrase, picture, or puzzle. Match & Win – Promotion requires players to match a symbol on their game piece to the winning symbol on displays. Instant Win – A self-contained random chance promotion. Includes scratch off, peel off, scan and win games, online and 800 number call-in games. Instant win games provide instant gratification. Sweepstakes – a promotion in which the winners are selected by chance. Random Drawings – Consumer enters […]
Secrets To Sweeping Sweepstakes Success
Every year millions of people participate in sweepstakes. It is well known that companies can use sweepstakes, both externally and internally, to motivate and engage customers, partners, and employees. The uses of sweepstakes can include aiding in market research, recruitment, company health and wellness programs, sales, and so much more. Regardless of what kind of program your organization is running, there is a simple way to integrate sweepstakes. Before you begin setting up your sweepstakes, there are a few things you will want to know in order to be successful. Here are a few lesser-known tips to keep in mind when putting together your organization’s sweepstake. Planning is essential in everything, and sweepstakes are no exception. This may seem elementary to you, but there are a few unique elements you must keep in mind when planning sweepstakes. You need a program that will appeal to your target audience. Consider your participators’ demographics and interests. Make sure your sweepstakes will be a good fit for them, and that participation is not overly complicated. Make it an enjoyable experience from beginning to end. Incentives need to fit your audience. You need your rewards to be valued as worth the time and effort […]
Using Instant Win Games in 2020
Instant win games are incredibly successful in getting new customers and companies to visit your site, come to your establishment, give you more data and information, and even increase employee recruitment and sales. You can use fun and exciting elements like a Plinko game or mobile phone scratch off and spin to win games where the participant enjoys instant gratification. Games can alternatively be over a period of time, helping to deepen engagement. The success of these games has always led to more games being used more often and a healthier-looking bottom line. Instant win games success involves having the right incentive rewards, planning for the right instant win game systems, using the right instant win game technology, and working with the right instant win game companies. Incentive drawings are designed and deployed to impact participants’ behavior and are meant to engage them with an opportunity to win an offered high perceived value that is enticing enough to impact the participants’ behavior. This is part of why it is important to set up your program correctly and to work with instant win game prize incentive suppliers to make sure that you have the right prizes to excite your participants, whether […]
What Your Competitors Don’t Want You To Know About Planning Sweepstakes
Millions of people participate in sweepstakes every year. Brands know that they can use sweepstakes, both internally and externally, to engage and motivate participants. Sweepstakes can aid in market research, company health and wellness programs, recruitment, sales, and so much more. No matter what kind of program you’re running, there’s an easy way to integrate sweepstakes. Before you get started on your sweepstakes, there are some things you’ll need to know to be successful. Here are some lesser-known tips to keep in mind when putting together your company sweepstake. Planning is essential in everything, and sweepstakes are no exception. This may seem elementary to you, but there are some unique elements you must keep in mind when planning sweepstakes. Keep Your Participants In Mind Consider your participant demographics and interests. Make sure your sweepstakes will appeal to them, and that participation is not overly complicated. Make it an enjoyable experience from A to Z. Picking the Right Prizes Incentives need to fit your audience. You need your rewards to be valued as worth the time and effort it will take for participants to get a chance to win. Utilize Reward Technology Using reward management technology and custom-tailored software to run […]
Market Research Incentives Strategies That Could Save You Thousands
The challenge that market researchers face is how to engage participants while keeping costs down. Utilizing an incentive program is a proven way to increase program participation and engage your users, but how do you keep program costs down? Short answer: Gamification and diverse, demographic-specific incentives. Take the case of one of All Digital Rewards Market Research clients. Our client had been running a cash-based incentive program for their market research panels. The program offered checks and prepaid cards, such as visa prepaid card rewards, as incentives for completing program tasks. There was consistent user engagement at least one to five times a month. Users had become habitual in their choices of the cash-equivalent rewards, and the program was proving to be expensive for our client. To decrease our client’s costs, we worked with them to enhance their current incentive program and transform it into a more cost-effective program without sacrificing engagement. First, we introduced a wide range of incentive reward products alongside the current cash-equivalent products as part of the marketplace for the points-based incentive management system. By adding the new rewards alongside the old cash-equivalent rewards, the users were able to view the new marketplace as an upgrade, […]
Acquiring and Keeping Customers Through Incentive Programs
Every day businesses are trying to find effective ways to acquire and keep customers. Both customer acquisition and loyalty are top priorities for companies everywhere. A customers incentive program can help you meet both goals. Customer incentive programs create loyal brand advocates among your current clients and entice new customers to turn to you. Customer incentive programs can include things like sweepstakes, points-based incentives, instant win games, or point of sale rewards. Each program should be tailored and branded for your company for maximum effectiveness. The type of customer incentive program you choose will depend on your organization’s needs and goals. Each type of program engages customers in different ways to encourage customer loyalty and acquisition. Sweepstakes Sweepstakes programs are a great way to entice customers and generate excitement. Sweepstakes are especially good at bringing in new customers and encouraging engagement. A well-executed sweepstakes program can be an excellent choice for companies. Points-Based Loyalty Programs Points-based customer incentive programs allow your customers to earn points for engaging in behavior your company finds desirable. Using points-based technology, the points can then be spent by the customers on things like travel, e-gift cards, VISA® prepaid cards, and brand name merchandise. With the […]
How Incentive Promotions Drive ROI in a Loyalty Program
Does your customer acquisition marketing campaign need a little boost? Something to liven it up and add some pizzazz and excitement to your current recruitment promotion. Or perhaps you need to notify your loyal advocates of a new product and refresh the idea of current programs into a campaign that’s been ongoing for a long period. If any of these apply to you, then you will benefit from a short-term incentive promotion marketing program and drive higher ROI. You may be asking how a short-term loyalty program works. In the Market Research world, you perhaps have a good base of research participants but have just started to notice and drop off in participation. You discover that the rewards have become stale and redundant and panelists are in need of a nudge to engage or update profiles. The offering has not changed in months, and you are on a decline – you are losing your base! This would be a good time when an aggressive attempt to grow the respondent base is needed but how can you acquire new customers or engage past ones? Better yet, how can you keep the ones you already have happy and loyal? This is a […]
Fear Not If You Use Gamification The Right Way!
Gamification is taking off. It is estimated that in 2016 $2.8 billion will be spent on gamification. 70% of Global 2000 organizations will have at least one gamified APP. And, 50% of organizations worldwide that manage innovation processes will gamify those processes. But, what is gamification? Gamification is the process of enhancing services with motivational processes to invoke enhanced experiences and further behavior outcomes. Gamification falls into the behavior-feedback-progression model. A specific behavior will get you specific feedback. Like playing catch. If you throw the ball and your partner catches it you will say “good job!” But, if your partner drops it how would you respond? The feedback will determine progression. If someone is getting a lot of negative feedback why would they continue? People play into the gamified apps for instant gratification or instant rewards. Make the consumer feel a connection with your company by implementing positive feedback and steps to continue progression such as call-to-actions. So, how does this so-called ‘gamification’ work? Well, gamification works because it plays into the psyche of humans. All ages at some point have been exposed to games whether it is baseball, card games, Nintendo, or Xbox. They learned to win, lose, and how […]
Bottom Line: Why Ignoring Gamification Will Cost You Time and Sales
Marketers have been experimenting with ways to gain loyalty with their customers for centuries. Gamification is the concept of using game tactics in marketing strategies. Gamification Started with S&H green stamps (1896), airline miles, and credit card points. 50-year-olds today were born in 1955. They played pong (1972), Atari 2600 (1977), along with Pac Man (1980) and Donkey Kong (1981). Read on to learn about the evolution of gamification. 1979-MUD1 is created by Roy Trubshaw, it was the first multi-user virtual world game. 1981-American Airlines introduces AAdvantage, the first frequent flyer program 1983-Holiday Inn launches the first hotel loyalty program. 1987-National Car Rental launches the first car rental rewards program 1990-30% of American households own an NES. A new generation of gamers is born. 2003-Nick Pelling creates the term Gamification 2007-Bunchball creates Dunder Mifflin Infinity, a gamified website for the TV show, The Office. It receives over 8 million page views in 6 weeks. 2009– Quest to Learn accepts a class of 6th graders into a game-based learning environment. 2010-DevHub adds a point system to its website and increases engagement by 70% 2012– Gartner predicts 70% of Global 2000 organizations will have at least 1 gamified app by 2014. 2012-Modzilla […]
