Choosing the right incentives and technology for your health and wellness research incentive program can be a challenge. You need incentives that will fit your demographics, reflect the goals of the program, and meet your budget requirements. Pharmaceutical, medical products, and healthcare research incentive programs often have very specific requirements for their programs. Fortunately, there are always options out there.
When setting up your research panel, you want to make sure that you provide your panelists with timely and desirable compensation that will motivate them to continue participating with your program. Incentives should be tailored to your demographics, but there are some options that have high perceived value amongst a majority of participants.
Examples of some popular incentive options:
- Visa prepaid digital solutions
- Physical and virtual gift card
- Merchandise
- Drawings for iPads, Travel, Gift Cards, Smart TVs, FitBits, Fitness Equipment, etc.
Both virtual and physical prepaid and gift cards can be a good choice for your incentive program. Gift cards and prepaid cards are viewed as cash equivalents, which makes them one of the most popular types of incentives. Merchandise, particularly when utilized in a points-based incentive marketplace, gives participants the option for self-selection. The use of drawings or instant win games allows you to take advantage of gamification and they generate excitement among your panelists.
Beyond quality reward options, you need the right technology to manage incentive payouts and program management. All Digital Rewards’ fully customized web-based solution, ResearchSTACK™, is designed to support the panel initiatives of all your health and wellness research. ResearchSTACK™ is a panel engagement reward management platform utilizing ADR’s various microservices that provide single point integration, PCI level security, complex event processing, scalable proofing systems, reporting, and analytics.
At the core of the platform are four modules that provide key event processing for your clients. The RewardSTACK™ module manages incentive event processing, and the GameSTACK™ module manages instant win event processing. RewardREACH™ manages the participant and partner communication processing, and RewardWIZARD™ API connects to the company-owned asset applications directly to create a single point integration (single sign-on SSO) to deliver personalized and customized rewards instantly and in real-time.
Our team is standing by to give you more information on how our proprietary ResearchSTACK™ program management SaaS platform and applications can support your health and wellness panel incentive program. Call us now at 866-415-7703, or click on the button below to schedule a demo.
