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White Paper: What Are Best Practices for Creating a Consumer and Customer Rewards Program?

Consumer and customer rewards programs are a widely popular method of engaging with an organization’s customers, increasing brand loyalty, sales, and more. Over the years, our team at All Digital Rewards has seen changes in participant reward delivery preferences. Evolving participant preferences has sparked a much-needed innovation in promotional and loyalty technology, the security systems that protect it, and the type of rewards and incentives issued through it. Experience has shown All Digital Rewards that some best practices need to evolve to meet ever-changing market demands for reward and incentive promotions and programs. Here are our top 10 best practices. Having objectives is essential to any venture, but unfortunately, it is more common than not for an incentive program manager to outline the program objectives inadequately. You’d be surprised at how many companies want to start a customer incentive program with the vague goal of simply boosting sales. Increasing your sales isn’t the only target, but more profound questions to answer to hone into the program’s true objectives.  Consider, is your problem 1) that you’re not bringing in enough new customers, or 2) that your competition is getting all your potential customers? If it is the latter, why? Is it […]

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White Paper: The Secret To The Right Rewards

An effective rewards program benefits both recipients and the sponsoring organization. When participants get recognized for targeted behavioral outcomes, they have an increase in interest, satisfaction, and involvement in organizational activities. As a result, the organization experiences greater outcomes, efficiency, and an increase in revenue and productivity.  According to one popular theory of human motivation, actions often are inspired by a desire to gain outside reinforcement. In other words, human beings are programmed to perform when they know they will be rewarded or recognized for their actions. This motivation theory suggests an eagerness for the addition of a reward and that it may not only be wanted but needed to motivate behavior. Rewards have a range of uses. They can be good for recognizing people who have stopped performing specific actions, as can be seen in health programs that reward activities like smoking cessation. More importantly, rewards are used to reinforce desirable behaviors, such as increases in sales, engaging in healthy living, performance improvements, and more.  The more importance an individual put on the reward offered, the more influential it becomes in changing their behavior. An extensive offering of rewards increases your chances of building better behavioral outcomes for audiences […]

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White Paper: Four Key Components of a Successful Loyalty Program

One of the key tools that your company will use in its arsenal to meet important corporate objectives is a loyalty program. Whether it’s retaining or motivating key employees, motivating channel partners, attracting new customers or building brand advocacy, the incentive program design you choose can make or break the desired outcome. We believe that if the redemption process needs to be well managed and easy on your customers. The end user will demand that the payment is quick. With the ease of smartphones and laptops, consumers are educated enough to know there are very few reasons most rebate claims can’t be submitted online. Companies should offer online redemption even though it will increase the number of submitted claims. The benefits of online transactions is a reduction in data entry costs, turnaround time, and increased customer satisfaction. The opportunity to market additional products or services to the customer while they are submitting their information on your website also makes the ease of electronic program interaction quite valuable. If these goals are understood than the long-term payoff is substantially higher than the cost savings of unclaimed rebates. Customers are still looking for deals provided the promotional price is larger than the […]

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Are You Embarrassed By Your E-Gift Code Rewards? We can help

Incentive programs drive customer behaviors and ultimately drive your sales revenue. Incentive programs are not what they used to be. Instead of coupons and extra savings when you purchase in-store, prepaid cards and gift codes offered online are bringing in customers to purchase more than they ever have in the past. Millennials are digital entrepreneurs and use technology to build their brand identities. The millennial generation is projected to have $18 Trillion in spending money by 2018. Online business is booming and is only going to grow from here. Buying online is easier to redeem and compare thousands of products in minimal time with only minimal effort on the consumer’s end. Prepaid and physical gift cards effectively attract customers to products and brands. However, could we possibly go to only e-gift codes with the millennials? Electronic gift cards, also known as e-gift cards, digital gift cards, mobile gift cards, and virtual gift cards, all refer to gift codes that are delivered using technology like email, SMS text, social media and smartphone apps. Physical prepaid cards are just that. Prepaid cards are the actual hard debit or credit cards you can swipe in-store. Read on for more differences and better qualities […]

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Remarkable Advice: The Lazy Guide To an API-Plug In Promotion

Pre-paid card promotions are the top alternative payment option of 2016. A quarter of Americans and a third of millennials have used a prepaid card, according to an April 2015 survey by TD Bank. An application programming interface(API) are routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types. So, how do we link these two concepts to develop customer engagement and get you more leads? Read on for the answers and share this article with your colleagues. First, let’s talk a bit about prepaid debit cards, how to intertwine those with incentive promotions, and lastly, how to link rebate processing into the mix. Prepaid debit cards are a new way to manage money. Users are able to load their cards with money they already have instead of putting it on personal credit, which only fosters debt. Now, prepaid cards are simple tools, but they are also great offers for enticing consumers to use your business. Let’s think of JCPenny’s, this company offers an instant discount for using their card and even bigger savings when you sign up for a card in-store. The key to their […]

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