Every year millions of people participate in sweepstakes. It is well known that companies can use sweepstakes, both externally and internally, to motivate and engage customers, partners, and employees. The uses of sweepstakes can include aiding in market research, recruitment, company health and wellness programs, sales, and so much more.
Regardless of what kind of program your organization is running, there is a simple way to integrate sweepstakes. Before you begin setting up your sweepstakes, there are a few things you will want to know in order to be successful. Here are a few lesser-known tips to keep in mind when putting together your organization’s sweepstake.
You Will Need A Strong Plan For Succuss
Planning is essential in everything, and sweepstakes are no exception. This may seem elementary to you, but there are a few unique elements you must keep in mind when planning sweepstakes.
Put Your Participators First
You need a program that will appeal to your target audience. Consider your participators’ demographics and interests. Make sure your sweepstakes will be a good fit for them, and that participation is not overly complicated. Make it an enjoyable experience from beginning to end.
Picking the Right Prizes
Incentives need to fit your audience. You need your rewards to be valued as worth the time and effort it will take for participators to get a chance to win.
Choose A Good Team for Prize Logistics and Customer Care
Will you leverage the expertise of a sweepstakes prize vendor, or will your sweepstakes prize fulfillment and management be handled internally? If you choose to work with a reward service and prize fulfillment company, they can take care of the logistics, legal requirements, and fulfillment.
Utilize Reward Technology
Using reward management technology and custom-tailored software to run your sweepstakes program can exponentially increase the chances of your program’s success. Most people engage with sweepstakes online or on their mobile devices. You need to have the technology in place to efficiently manage the program and give you access to the data and analytics you need to measure your sweepstakes success.
The Quality Of Your Prizes Determines Your Success
Your sweepstake’s success is directly related to the quality of your sweepstake prizes. You need prizes that are relevant to your audience, related to your organization’s brand, and have enough of a wow factor to them to excite your participants. A reward fulfillment company, like All Digital Rewards, will be able to help you pick the best prizes for your organization’s program.
Lower Prize Values Get Higher Engagement
You don’t have to break the bank to get participants to engage with your sweepstakes. Participants usually are more interested in the odds of winning than the value of the sweepstake prizes. The prizes with the highest levels of sweepstake engagement typically range between $50 and $500, providing there was adequate prize volume to keep the odds of winning higher. If the prizes are worth too much, participants may assume the odds of winning are too low to make it worth participating in the sweepstake. If you choose to give away ten $75 dollar-value prizes, you will get more engagement than you would with one $1000 prize, and you’ll save money as well!
Sweepstakes can work for almost any incentive plan. For a cost-effective, successful sweepstake, you will need to administer them through technologies that are enjoyable and easy for your participants to use. Your sweepstake technology should be supported by program management software that can easily scale to support more than one game, has access to an extensive selection of rewards, and provides real-time prize fulfillment and reporting.
At All Digital Rewards, we help businesses use sweepstakes effectively. Our technology and experience allows ADR to share our knowledge and capabilities to make your sweepstakes successful. To learn more about how All Digital Rewards can help your organization with your next sweepstake, call us at 866-415-7703 or click “Schedule a Demo” below.
