Every year millions of people participate in sweepstakes. It is well known that companies can use sweepstakes, both externally and internally, to motivate and engage customers, partners, and employees. The uses of sweepstakes can include aiding in market research, recruitment, company health and wellness programs, sales, and so much more. Regardless of what kind of program your organization is running, there is a simple way to integrate sweepstakes. Before you begin setting up your sweepstakes, there are a few things you will want to know in order to be successful. Here are a few lesser-known tips to keep in mind when putting together your organization’s sweepstake. Planning is essential in everything, and sweepstakes are no exception. This may seem elementary to you, but there are a few unique elements you must keep in mind when planning sweepstakes. You need a program that will appeal to your target audience. Consider your participators’ demographics and interests. Make sure your sweepstakes will be a good fit for them, and that participation is not overly complicated. Make it an enjoyable experience from beginning to end. Incentives need to fit your audience. You need your rewards to be valued as worth the time and effort […]
Tag: Sweepstake Management
What Your Competitors Don’t Want You To Know About Planning Sweepstakes
Millions of people participate in sweepstakes every year. Brands know that they can use sweepstakes, both internally and externally, to engage and motivate participants. Sweepstakes can aid in market research, company health and wellness programs, recruitment, sales, and so much more. No matter what kind of program you’re running, there’s an easy way to integrate sweepstakes. Before you get started on your sweepstakes, there are some things you’ll need to know to be successful. Here are some lesser-known tips to keep in mind when putting together your company sweepstake. Planning is essential in everything, and sweepstakes are no exception. This may seem elementary to you, but there are some unique elements you must keep in mind when planning sweepstakes. Keep Your Participants In Mind Consider your participant demographics and interests. Make sure your sweepstakes will appeal to them, and that participation is not overly complicated. Make it an enjoyable experience from A to Z. Picking the Right Prizes Incentives need to fit your audience. You need your rewards to be valued as worth the time and effort it will take for participants to get a chance to win. Utilize Reward Technology Using reward management technology and custom-tailored software to run […]
