Every year millions of people participate in sweepstakes. It is well known that companies can use sweepstakes, both externally and internally, to motivate and engage customers, partners, and employees. The uses of sweepstakes can include aiding in market research, recruitment, company health and wellness programs, sales, and so much more. Regardless of what kind of program your organization is running, there is a simple way to integrate sweepstakes. Before you begin setting up your sweepstakes, there are a few things you will want to know in order to be successful. Here are a few lesser-known tips to keep in mind when putting together your organization’s sweepstake. Planning is essential in everything, and sweepstakes are no exception. This may seem elementary to you, but there are a few unique elements you must keep in mind when planning sweepstakes. You need a program that will appeal to your target audience. Consider your participators’ demographics and interests. Make sure your sweepstakes will be a good fit for them, and that participation is not overly complicated. Make it an enjoyable experience from beginning to end. Incentives need to fit your audience. You need your rewards to be valued as worth the time and effort […]
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How To Increase Engagement Through Sweepstakes
If you want to engage your customers or employees consider running a sweepstake program! If a sweepstake is implemented correctly and strategically, the benefits are significant. Sweepstakes are cost-effective ways to increase brand recognition, improve engagement, increase sales, and market your business. Before we discuss the process of creating a sweepstake and what all that entails we should define what a sweepstake is. Additionally, it is essential to know the difference between sweepstakes, contests, and lotteries. Each type of program has it’s own uses and laws associated with it. Sweepstakes require luck. A sweepstake is the most common type of giveaway promotion. Sweepstakes select prize winners at random, and there is no charge to participate in them. Contests require skill. A contest chooses a winner based off of the participant’s ability to complete a specific task. An example of this could be a photo contest where the person who submitted the best photo gets the prize. A lottery requires luck and money. Lotteries are pay-to-play. Like a sweepstake, a winner is chosen at random, but unlike sweepstakes, the participant must pay to enter. As with everything, proper planning and good execution are essential for setting up your promotion. There are […]
