There sits your sales team. They’re on the phone or in front of a customer, ready to land that big deal. You rely on these people to market your products and services through a dealer network. But how much does your team know about current offers on the products and services they sell? How do you move special offers through your partner channel to satisfy critical stakeholders’ objectives while rousing your sales team and dealer network? Have they conducted any loyalty program software comparisons?
First, recognize this is a challenge for any sales channel strategy plan. A channel sales strategy should energize customer engagement to spur a business drive to change behavior or, if nothing else, manage them in a specific course of action, from educating your partner network about your products and services to helping your sales team close more deals, with you all the while managing the results in real-time. Then again, the loyalty program additionally needs to fit inside a company’s financial constraints and not cause costs that counterbalance the advantage of the channel sales incentive program. A key question for you to consider when developing your strategy is: What type of solution will you employ to achieve your goals?
When approaching what solution best supports the channel sales loyalty program you have in mind, you would do well not to reinvent the wheel, committing errors that others before you have effectively made, but instead find a company that specializes in these solutions, has delivered excellent results and can customize its applications for your market nuances.
A loyalty program can be as simple as intermittently deploying rewards to your sales team, resulting in sporadic sales lifts.
Understanding Loyalty Program Software
CLICK HERE To Learn More About the Benefits of Customer Loyalty Software and How it Can Transforms Business Growth
When companies empower their workforces through loyalty programs, it opens up lines of communication between channel partners, departments, and peers. Furthermore, offering the most desirable trending incentive rewards for recognition as part of the program is an effective motivator that inspires employees to continue striving for greatness.
Choose a Comprehensive Platform
Suppose you’d like to move beyond simple sales promotions programs and look into a complete loyalty solution encompassing internal sales and external partner recognition. In that case, there are a few aspects you should consider. With a channel partner management platform program, you will be able to:
- Centralize partner SPIFs, incentives, communication, statements, and reporting
- Create, launch, and manage campaigns in real-time
- Deliver relevant, personalized programming
- Automate validation and incentive payments
- Monitor and manage multi-lingual programming
Brandable Solution and More
Implementing a white-label solution has many advantages. It can help you with not just your sales team but will ensure that you can simultaneously support scalable multiple reward and incentive campaigns across the board with the click of a mouse. A reward mix includes VISA prepaid reward cards, gift cards, digital rewards, merchandise, and travel. A great loyalty programming organization will direct you to not miss out on assets and ability in the particular space where you require an engaged arrangement or back of your opportunity to showcase as you attempt to investigate and increment your expectation to learn and adapt outside your center competency. There’s no compelling reason to spend excess cash creating devices and arrangements that currently exist in different organizations.
Contact the Experts
All Digital Rewards (ADR) offers all the above and more for your sales channel strategy needs and incentive program administration. ADR’s SaaS platform offers a real-time automated technology that integrates easily with most existing internal CRM solutions. With RewardSTACK™, we set the control back in your grasp with instant access to more than a million one-of-a-kind incentive awards, prizes, email delivery, and reporting and analytics in a simple, easy-to-use dashboard. Our partner management platform will manage even the most difficult challenges you face when deploying and managing your channel sales initiatives. Contact our team to Schedule a Demo today.
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