The bottom line is, consumers love prepaid cards. But the question that keeps most wondering is, why? Could it be the simplicity they offer or that these easy to use cards are universally accepted? In this post, we are going to review why prepaid cards have become so popular when it comes to engaging a consumer. Today marketers everywhere innovate towards ease. The easier it is for a consumer to redeem a reward the better engagement a company receives. The important detail to remember to assure that this simple process is just that, simple. There are too many “simple” reward programs out there and they are far from. The more personal information they are required to provide, hoops they have to jump through to activate, and wait on a customer service hold for 20 minutes, the less inclined they are to redeem or use their reward. So long story short, as long as the process to redeem isn’t difficult, then you are on track to a successful program! Benefits: To wrap up why consumers love prepaid cards, the final take away is the simplicity of this incentive. Easy to redeem, easy to use, or even easy to give! “Branded […]
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Participant Engagement is Key to a Successful Channel Partner Program
It may seem obvious, but participant engagement is key to a successful channel partner program, but how do you create a program that maintains motivation for the users to engage? In reference to an ongoing study from an ADR client, we just may have the solution to help you. This particular client is a leading global motor vehicle manufacturer out of South Korea. Over 1.5 million vehicles a year produced in 13 manufacturing and assembly operations in eight countries. They wanted to run a genuine accessory sales overlay promotion for their dealer partners in the US market. The promotion included sales, service, and accessory departments. The issue at hand: Their previous promotion was declining user engagement and not performing well. The leading automotive manufacturer reached out to All Digital Rewards to relaunch the program in hopes of better results. ADR had to transform their current program into a high-performing platform all without confusing and losing the important component that the participants craved – rewards. ADR needed to pour life into an outdated program, address the declined engagement, administer advanced technology that increased the sales of genuine accessories without increasing the budget, and improve participation and efficiency in reward deployment. How […]
Build a Winning Loyalty Program Strategy For Your Panel
Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to enroll and be engaged. Your program needs to capture all the necessary data because getting the critical insight into your panelist for your clients sets the stage for the goldmine of information needed for future panel projects. Let’s take a quick look at four basic building blocks of creating a great panel loyalty program strategy: objectives, gaining program support of key stakeholders, rewarding the participants, and measuring the program. Organizing the logistics of the panel is one of the most crucial steps in order to conduct a successful loyalty program. Below are a few examples of what can jump start the planning phase: Great, you planned your loyalty platform, so just find someone and prepare for launch! Unfortunately, it isn’t that easy. There are so many loyalty platform designers, ensuring you choose the right one is essential. A designer who takes shortcuts, doesn’t focus on […]
How to Reduce Panel Incentive Payouts Without Sacrificing Engagement
Over the years the incentive payout to market research panelists has typically been in the form of checks or PayPal cash. When a client’s survey project budget is tight, which is the case, the incentive budget is the first to get squeezed. While it may seem the easiest and most cost effective solution maximize dollars, but is that the case? More and more it is apparent to panel managers and market research professionals that to actively engage panelists they need to employ incentive payout technology and marketing tactics their panelists are comfortable using. Panel managers are now able to leverage technology and to take advantage of the concept of “Reverse Preference”. Reverse Preference is where the panelist can self-select the reward of their choice, while the panel still makes available the check as a primary option, along with offering VISA Prepaid Cards, Gift Cards, Digital Rewards, and Gamification (all of which are at a lower cost). By panelists now self-selecting other incentives by even small percentages over checks – panel incentive costs are reduced and in the case of points based programs, a reduction of liability off the balance sheet for their company. With more and more panels beginning to […]
