Every incentive program manager is faced with recruiting, engaging and retaining participants. They are constantly looking for new promotions to deploy to drive behavior to ensure that company and client stakeholders stay happy. Common problems reward managers are faced with: When we hear this from marketers, the first thing we look at is the marketer employing games in their product marketing mix and if they are how are they implementing the game within their program. Specially we look at how they Reward drawings are designed and deployed to impact a targeted audience’s behavior and are meant to engage low point-based participant earners with an opportunity to exchange points and win a high perceived value prize item that is enticing enough to impact consumer behavior by increasing consumer engagement and build brand advocacy of a points-based program. A well-designed promotional drawing or sweepstakes will accomplish all the above. However, there are pitfalls to be avoided. Reward drawings need to be carefully created, deployed and managed to avoid legal, operational and financial pitfalls. Legal issues associated with a promotional drawing can have considerable ramifications. To avoid the considerable issues associated with drawings, it is often best to partner with a reward and promotions marketing […]
Category: Resources
Increase Genuine Accessory Sales with The Right Sales Promotion
This case study will illustrate how to increase genuine Accessory Sales by implementing a highly responsive sales overlay program that will increase participant engagement by educating participants, using interactive games, and issuing sought-after reward incentives as part of a promotional sales claim process. The case study is an illustrative of the promotion outcome after the conclusion of three similarly situated overlay promotions over an eighteen-month period. The subject of the case study is a leading global automotive manufacturing company that is South Korea’s oldest manufacturer of motor vehicles. Over 1.5 million vehicles a year produced in 13 manufacturing facilities and assembly operations in eight countries. They wanted to run a genuine accessory sales overlay promotion for their dealer partners in the US market. The promotion included sales, service, and accessory departments. The current promotion was not performing and the manufacturer reached out to All Digital Rewards to re-launch the program. Being a valued client of All Digital Rewards, and it was important to take into consideration how the promotion was previously conducted, not confuse the participants, and not lose the component participants had enjoyed – the rewards. All Digital Rewards would have to address the promotions decline over the last […]
Instant Win Drawings Reduce Incentive Costs and Improve Panel Engagement
Every panel manager is faced with recruiting, surveying, engaging, and retaining respondents. They are constantly looking for new promotions to drive respondent behavior and ensure that company and client stakeholders stay happy. Common problems panel managers are faced with stale promotional offerings, a tight budget, and a disconnected user experience. When we hear this from marketers, the first thing we look at is the marketer employing games in their marketing reward mix and if they are how they are implementing the instant win drawing games within their incentive program. Incentive drawings are designed and deployed to impact consumer behavior and are meant to engage a panelist with an opportunity to win an offered high perceived value that is enticing enough to impact consumer behavior by increasing consumer engagement, build brand advocacy of your survey, the client you are serving or your company. A well designed promotional drawing or sweepstakes will accomplish all of the above. However, there are pitfalls to be avoided. Furthermore, Incentive drawings need to be carefully created, deployed and managed to avoid legal, operational and financial pitfalls. Legal issues associated with a promotional drawing can have considerable ramifications. Also, to avoid the considerable issues associated with drawings, […]
Reward Redemption Process is Crucial to Good Engagement
At its core, the purpose of an incentive is to impact the behavior of employees, customers or respondents. Any incentive that does not impact behavior or decision making is simply a waste of time and money. Simply stated maybe, but that doesn’t make the statement any less Accurate. As factual as that initial statement is, it does not present a complete explanation of the true role of an incentive. It is true saying that an incentive must impact initial decision making of an employee; customer or respondent the company using the incentive must also take a long-term view of their ongoing relationship with the recipient. A well-structured incentive plan cannot only positively impact initial behavior and decision making but also solidify a long-term (and profitable) relationship with the target audience…or forever end that relationship and likely the disgruntled respondent’s immediate circle of influence. An incentive plan must take into consideration the impact the reward redemption process may have on the long-term potential of the client relationship. Unfortunately, too many incentive marketing agencies are long on innovative redemption processes but short on the vision for the long-term impact they may have on client relationships to their audience. Many key stakeholders focus […]
Why Can’t Marketing Automation be Simple?
What is this continued buzz about marketing automation? You keep hearing about it, your peers are talking about it, but what does it really mean? Our expert business development team is often called upon to answer this important question. Understanding what marketing automation is and what it can do for an organization’s business can make the difference between successful marketing strategies and having a return on investment. Marketing automation consists of software platforms and/or technologies created for marketing departments and organizations to more effectively communicate to multiple channels online, automate repetitive tasks, and provide analytics and insights into their buyer’s behaviors. Before, in the offline world, marketing focused on efforts to increase awareness of products and services, which was often labor intensive. The shift to online changed everything. Because of the shear load of data to filter through, changes in search patterns and search engine algorithms, marketers found it necessary to embrace technology to manage the challenge they are faced with in real-time and technology became key. Think of it as an advanced technology developed on behalf of marketing professionals with built-in tactics and strategies. It allows companies to operate somewhat like an e-commerce site. To buy and sell, as well […]
Cash Vs Blended Incentive Model: What Performs Better?
The following is a case study regarding a leading global market research company’s incentive reward program. They own and operate multiple research panels that deploy different incentives and delivery mechanisms to recruit, engage and retain panelists for research projects and programs. They actively engage millions of members with various client projects and programs. They have been a client of All Digital Rewards since 2012. All Digital Rewards approached the client to move off a pure cash-incentive-spend to a blended-reward-incentive mix of cash, prepaid debit cards, merchandise, and to apply advanced technologies to achieve a reduction in the overall program cash loyalty spend on incentives while at the same time improving customer experience, efficiencies in reward delivery, analytics and reporting. The client agreed to move one reward program to a blended reward mix. All Digital Rewards recommended an incentive program change due to All Digital Rewards operating other loyalty programs for clients with a blended methodology and saving over of 18% or more on their cash incentive spend and felt that if this client applied the same methodologies to their other programs they would realize substantial savings. A cash-based reward program is where the end-user, upon completing a qualifying market research […]
