How effective are gift cards in improving channel sales incentive programs participation? Gift card incentives are staples of incentive marketplaces and are highly recommended by channel partner incentive vendors. The Incentive Research Foundation’s quarterly academic review from fall 2019 reviewed the effectiveness of gift cards in incentive programs and found that Gift cards are one of the best non-cash incentive rewards offerings to use when creating an incentive program. The IRF quarterly academic review found that people tend to mentally think of gift cards as a windfall, rather than money that has to be spent on responsibilities like bills, or groceries. This makes them an incredibly appealing option for incentive program participants as they will use them to get a treat for themselves. Gift cards have all of the benefits usually associated with cash incentives. High-quality sales incentive plans will prioritize offering incentive gift cards or prepaid cards, such as a VISA virtual card, in their sales incentive offerings selection. Good channel partner incentive suppliers will offer and potentially recommend gift cards along with bulk visa prepaid cards and other cash-based incentives. Gift card incentives can encourage better workplace outcomes and positive behaviors among participants. When looking at sales incentive […]
Category: Gift Cards
The Effectiveness of Gift Cards As Incentives
Gift cards are commonly found in incentive marketplaces, but how effective are they really? In the Incentive Research Foundation’s fall 2019 issue of their quarterly academic review, they reviewed the effectiveness of gift cards in incentive programs. Gift cards are one of the best representations of non-cash Rewards, and carry all of the benefits typically associated with such incentives. Well-designed incentive programs will almost always offer some type of gift card or prepaid card, such as a VISA virtual card, in their reward offerings selection. Every type of incentive rewards provider, whether they be instant win game providers, market research incentive program managers, reward management technology providers, or digital reward providers, will offer and potentially recommend gift cards. As with most incentive programs, gift cards can encourage positive behaviors and better workplace outcomes. When looking at sales incentive program ideas, consumer reward program ideas, or ideas for other types of incentive programs, gift cards will almost always be listed as a recommendation. Gift cards are a fantastic choice for almost any type of incentive program. The IRF quarterly academic review found that people tend to mentally think of gift cards as “fun money”, rather than money that has to be […]
Press Release: New Dine and Go™ Reward Card From All Digital Rewards
All Digital Rewards announces the launch of its newest VISA reward card product – Dine and Go™. The dining and entertainment reward card will satisfy a loyalty gifting niche. Marketers looking to engage demographics in need of instant access to funds in support of their fun, excitement, and experiences habits can now offer Dine and Go™. Brands can create lasting memories and build brand advocacy while adding to a participant’s life story. Dine and Go™ is available in a virtual or physical prepaid reward card product. Participants will enjoy easy access to dining, fast food, movies, golf, plays, theme parks, and much more. “VISA reward cards are wonderful brand awareness and customer acquisition tools —Known revenue generators. It is our goal to help brands better engage demographics with more appropriate incentives – incentives that participants are truly interested in,” said Kathryn Felke, president, All Digital Rewards. “Understanding participant attitudes and buying preferences provides deeper insights that complement what marketing programs already know about their demographics, employees, and customers. With our knowledge of behavioral economics and understanding matching up relevant incentives to drive behavior, we can identify and define buyer attribute segments. We help marketers leverage valuable insights into buyer behaviors […]
Top Performing Gift Card Incentives
Gift card incentives can attract and engage customers, partners, and employees. They increase brand awareness, motivate sales teams, and so much more. People view gift card incentives like cash. They’re irresistible and can be used by anyone. Gift cards help build trust with your incentive program participants through brand recognition. Some of the top gift card brands incentive program participants love to claim are: Starbucks, Walmart, Sephora, Target, Amazon, and Chipotle. You can use either virtual or physical gift cards in your incentive program. Virtual gift cards have the added benefit of immediate redemption. We are living in a world that values instant gratification. Gift cards can be used for a variety of different types of incentive programs such as channel sales, health and wellness programs, sweepstakes, employee recognition, market research, and points-based programs. If implemented correctly, gift card incentives can help drive up your incentive program ROI. All Digital Rewards can help you select the right gift card and e-gift card products to reach your organization’s incentive objectives best. This will help encourage the behavior of your participants to achieve the results you want at a cost you can afford. All Digital Rewards offers gift cards from over 300+ […]
Introducing the Ezepic™ Rewards Program
Companies and organizations use incentive programs for a variety of promotional and employee recognition purposes. In most cases, incentives play a contributing factor in determining the success of channel partner, sales, loyalty, consumer, health and wellness promotional programs. Incentive programs increase participant engagement and yield significant results for the sponsoring organization. As reward programs have evolved, so has the technology that supports them. All Digital Rewards is excited to introduce our new Ezepic ™ Reward card. The creation of the Ezepic™ Reward card is to help program managers reduce costs and streamline efforts managing their Incentive program and meet evolving consumer and participant engagement appetites. Adding an Ezepic Reward into your incentive mix eliminates the need for inventory management helps minimizes risks on purchasing incentives that for whatever reason is not attractive to your participants. Its purpose is to lower costs while at the same time allowing program managers the ability to easily customize incentive offerings and can be branded to fit your organization’s needs. The Premiere Ezepic™ Reward offering revolves around rewarding participants retail gift cards instantly, or in bulk through automatically awarding recipients through RewardWIZARD™ API providing instant impact. Gift cards are proven to deliver results and […]
General Purpose Prepaid Card vs. Loyalty Reward Card: What’s the Difference?
There is an extensive offering of prepaid cards out on the market today, some of which have been evolving over the years, and some completely new to the scene. It’s important for you to determine which type of prepaid card you are looking for; General Reloadable Prepaid Cards, Rebate Prepaid Cards, Open/Closed Loop Prepaid Cards, Loyalty Reward Prepaid Card, and the list goes on and on! Working with a knowledgeable prepaid card provider can help navigate misinformation and help you determine what prepaid cards will work with your incentive program needs. But, in the interim in this post, we will break down two types of cards from the above list and help you determine what the differences are, and which one you should be leaning towards for your company’s next loyalty incentive program. General Reloadable Prepaid Cards General Reloadable Prepaid Cards are probably one of the most common prepaid cards out on the market today. They are easy for the average consumer to use and can be used virtually anywhere. These prepaid cards act as a debit card, but funds are preloaded onto the card prior to use and can be reloaded with currency at any time, making them very […]
Include a Prepaid Reward Card as the Incentive When Creating an Award-Winning Consumer Promotion
Consumer sales promotions are a great way to entice consumers to purchase a product – does your incentive reward provider offer Prepaid Rewards Cards? Did you know that prepaid Rewards Cards are known to be one of the top preferred reward types for consumer incentive programs? There are lots of reasons why consumers love prepaid cards and a quality prepaid reward card provider can help take your next consumer promotion to award-winning levels! But what are the real benefits of using VISA prepaid incentive reward card in you consumer promotions? The main benefit of a Prepaid Card is that the branding of the card can mirror your company. Why is this such an important factor as a business? It’s simple! This is a fantastic brand awareness tool and also encourages your consumers to keep coming back for more! While Prepaid Cards may be a great option for your Loyalty Program, there are several important details to consider, for example: These cards are super simple to become accustomed to, but it’s important that the cards are loaded and ready to activate the second your customer opens it. People want instant gratification. This also ensures that the customer will not have to deal […]
Why Prepaid Reward Cards Continue to Increase Incentive Program Engagement
There is one constant in every marketer’s toolbox when it comes to incentive rewards – Prepaid Reward Cards such as; VISA and brand named Gift Cards are a still a favorite with participants. If you need to increase engagement in a consumer promotion and if you’re not using them – you should be. Some of the benefits that prepaid cards offer include ease of delivery and use perceived value, and being universally accepted. Businesses continue to use them in their promotions to reward participants and to increase engagement. Below are some facts to consider when creating your incentive and promotional strategy and why choosing the right prepaid reward card providers are important. Business can deliver rewards in a variety of ways, either digitally or by a physical card and participants can receive their reward when and how they like it. A prepaid card is practically a cash equivalent to your participants – easy to store and use. Another awesome bonus is that prepaid cards limit fraudulent activity. VISA Prepaid Card: Users able to use the card practically anywhere to make purchases, both in store or online, just as they would with a debit or credit card. Gift Cards have numerous […]
7 Workplace Wellness Trends for 2017
Corporate health and wellness programs are becoming increasingly popular in today’s workforce due to the realization of how beneficial these programs really are. Employees are encouraged to become more mindful about their health and gain so much by harnessing this healthy lifestyle. Companies reap the benefits from these workplace wellness programs by lowered healthcare costs, boosted productivity, and much more! Numerous companies and corporations are putting a plan in place, a plan to create a healthy and encouraging work environment, a plan to open on-site fitness centers, promote meditation breaks, present healthier food options. These companies and corporations are really seeing the success of their health and wellness programs. At ADR we are always on the hunt for great health and wellness trends to keep employees, happy, healthy, and motivated. We have compiled a list of our top 7 workplace wellness trends below! Mind over Matter. These days more and more workplace wellness programs are focusing on mental health vs. physical health. Becoming more mindful of the mental state is crucial because it is what drives us physically, the mind powers the body! Meditation breaks, silent sits, or even beginning each meeting with 5 minutes of meditation can offer tremendous […]
6 Things to Expect from Your Reward Card Vendor
The incentive industry has undergone a complete transformation since gift cards,and prepaid cards hit the scene. Case in point – reloadable prepaid cards have become the favorable choice amongst not only incentive providers, but also participants being rewarded. Why? Who doesn’t enjoy utilizing instant currency right at the tips of their fingertips versus waiting on a check in the mail? Or what incentive provider doesn’t like low-cost incentives and higher engagement, which translate to more saving more $$$? Exactly. Incentive purchasers are counting on vendors to establish an Incentive Plan that clearly identifies the best prepaid card and gift card solution for consumer, employee and Channel Sales incentive programs. What should you expect to be on your vendor’s radar in order for them to help you develop that best prepaid incentive plan strategy? Below are six things to expect from your prepaid provider: Partner with a vendor who knows their stuff. A currency provider should have an extensive reward portfolio, vast knowledge of prepaid reward options available or up and coming options, along with a great strategy that works for what your participants want. A prepaid card provider should be able to offer you: The Platform and Reward Mock Up […]
Why Consumers Love Prepaid Cards
The bottom line is, consumers love prepaid cards. But the question that keeps most wondering is, why? Could it be the simplicity they offer or that these easy to use cards are universally accepted? In this post, we are going to review why prepaid cards have become so popular when it comes to engaging a consumer. Today marketers everywhere innovate towards ease. The easier it is for a consumer to redeem a reward the better engagement a company receives. The important detail to remember to assure that this simple process is just that, simple. There are too many “simple” reward programs out there and they are far from. The more personal information they are required to provide, hoops they have to jump through to activate, and wait on a customer service hold for 20 minutes, the less inclined they are to redeem or use their reward. So long story short, as long as the process to redeem isn’t difficult, then you are on track to a successful program! Benefits: To wrap up why consumers love prepaid cards, the final take away is the simplicity of this incentive. Easy to redeem, easy to use, or even easy to give! “Branded […]
Why A Supplier Diversity Program Will Benefit Your Business
You may be asking yourself, “What is a Supplier Diversity program? Supplier Diversity is a program designed to promote, increase and improve the participation of businesses considered diverse within a company’s supply chain. There are many categories used to identify “Diverse Businesses,” but the more common examples are Minority-Owned Business Enterprise (MBE), Small Business Enterprise (SBE), and Woman Business Enterprise (WBE). For an organization to become a “Diverse Businesses,” they have to be certified through third-party bodies who authenticates that the company is managed, owned, and controlled by a diverse qualifying group. Most organizations commonly think Supplier Diversity is a program designed to contribute to society and has no value and adds little to the bottom line. The reality is that a competitive advantage exists and below you will find some of the benefits of choosing the right loyalty and incentive technology provider for your company. An article from The Wall Street Journal cited research by the Hackett Group who exposed that the operations costs of these organizations are frequently lower. They spend an average of 20% less on their buying processes, and the number of their procurement stuff is lower, what allows them to pass their operational cost savings […]
