Your channel sales team drives a significant portion of your company’s revenue. Their performance is important to you – and it’s important to make sure you have the best loyalty program to help ensure your sales team is happy and productive during the campaign. Participation by your partners is essential but can present challenges that can impact your bottom line. To avoid these problems a streamlined and well-organized loyalty and incentive and programs comes into play. As incentive and reward management systems evolve, brands and partners are continuing to modify business models which in turn drive the change which is necessary to work the core programs. These marketing programs are arguably the most important factors for businesses with indirect sales channels and contribute to the overall success of localized marketing strategy. Here is why: -Rewards programs drive channel revenue. Incentivizing your channel with MDF funds based on sales performance encourages branded co-marketing engagements. The more marketing funds that are dispersed through the network, the more likely the partner is to market the brand, which in turn increases foot traffic and sales. -Reward programs energize new products by giving channel sales turn-key access to center dollars and prompt control over how […]
Category: Employee Recognition
How Incentive Promotions Drive ROI in a Loyalty Program
Does your customer acquisition marketing campaign need a little boost? Something to liven it up and add some pizzazz and excitement to your current recruitment promotion. Or perhaps you need to notify your loyal advocates of a new product and refresh the idea of current programs into a campaign that’s been ongoing for a long period. If any of these apply to you, then you will benefit from a short-term incentive promotion marketing program and drive higher ROI. You may be asking how a short-term loyalty program works. In the Market Research world, you perhaps have a good base of research participants but have just started to notice and drop off in participation. You discover that the rewards have become stale and redundant and panelists are in need of a nudge to engage or update profiles. The offering has not changed in months, and you are on a decline – you are losing your base! This would be a good time when an aggressive attempt to grow the respondent base is needed but how can you acquire new customers or engage past ones? Better yet, how can you keep the ones you already have happy and loyal? This is a […]
Reward Mix is Essential in a Successful Loyalty Program
Has your sales incentive program turned to loyalty rewards yet? Are you finding that you have good engagement from your channel partners with your current channel sales incentive program? Does your sales promotions need deeper engagement and a more personalized contact to drive loyalty? Or are you still using mass blast communications and gimmicks? If so, it’s time to look at a new way to expand on your current direct sales marketing and create a whole new way to excite and pique the interest of your sales channel. An excellent way to promote new engagement is by mixing it up with your reward program. Studies have shown that the people in your rewards programs are the ones who make the best and most profitable customers.* So, why not reward those sales’ teams that have been in the program longest or participated the most with a loyalty program that makes them happy and mixes up the rewards to provoke new interest and allegiance! A mixed arrangement regularly gives a truly necessary fit between the business prerequisites, spending plan, and reclamation strategy. Normally the way of the venture dictates if a physical offer piece or an electronic code that is dispersed […]
Loyalty Program Software Comparisons
There sits your sales team. They’re on the phone or in front of a customer, ready to land that big deal. You rely on these people to play an integral role in bringing your products and services to market through a dealer network. But how much does your team know about current offers on the products and services they sell? How do you move special offers through your partner channel to satisfy the objectives of key stakeholders and still rouse your sales team and dealer network? To start with, recognize this is a challenge for any sales channel strategy plan. A channel sales strategy should energize loyalty engagement to spur a business drive to change behavior or, if nothing else, manage them in a specific course of action from educating your partner network about your products and services to helping your sales team close more deals, with you all the while managing the results is real-time. Then again, the loyalty program additionally needs to fit inside a company’s financial constraints and not cause costs that counterbalances the advantage of the channel sales incentive program. A key question for you to consider when developing your strategy is what type of a […]
Loyalty Reward Card Program Management Software Comparisons
When one thinks about loyalty in the business world, the chances are high that a customer loyalty reward card or incentive program comes to mind. Furthermore, it’s usually delivered through a points-based system in which customers can receive points in exchange for spending their time taking surveys, meeting sales goals, buying products and a myriad of other reasons. These points act as a virtual currency that can be redeemed for Digital rewards, VISA prepaid reward cards, gift cards, travel and merchandise usually after a certain predetermined behavioral objective has been reached. When researching and making loyalty card program comparisons, one can quickly realize that this market is rapidly changing. A comparison of what different companies offer can help narrow the field to know what is the best and the process starts with understanding the intricacies of the methodology used in the loyalty program software. For instance, is it better to have a pin for a virtual prepaid debit card or a physical prepaid reward card? Also, what is the software being used and how can you implement into your current system or should you start with a whole new software approach? While online interactions are driving many of the new […]
Visa® Prepaid Card Can Benefit Your Bottom Line
Visa® prepaid incentive cards can help your company drive efficiency and lower costs. If you are currently using checks to reward your customers imagine being able to save thousands of hours in processing time and lowering costs by more than 30%. You will also decrease the payment and delivery time thus making your clients happier so they will return and be your advocate. […]
Quick Way To Solve Problems with Reward and Recognition Programs
Building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100% (The Loyalty Effect). Rewards and recognition are the tools to build that customer (and employee) loyalty. “Fully engaged” customers (those with a strong attachment to the brand or brand ambassadors) deliver a 23% premium over the average customer in market share of wallet, profitability, and revenue (Cap Gemini). Now, all of this is wonderful information. But, where do you bring this into play? How does your brand build customer loyalty with rewards and recognition? Read on for the 6 types of successful rewards and recognition using prepaid debit cards. Firstly, let’s discuss the successful use of prepaid cards in brand holiday buying. Oftentimes, you can’t walk into a store without them stating, “Sign up for our card today and save 40% on your purchase!” Although this tactic is used across the board, it typically works. People are willing to come into the store and purchase more for their money-especially if they can save on their year-end gifts. Next, there are multiple options for establishing rebate programs or even refunds options for coupons or membership qualities from that branded prepaid debit […]
