Category: Decision Guides

This informative guide will help organizations understand the top must-have SaaS system features for 2022 and beyond. As technology evolves and becomes more cross-functional, user-friendly, and accessible on mobile devices – not to mention the vulnerability to data breaches – participants have come to expect more from the incentive platforms they share their data with and are engaging on. Businesses and organizations are now more than ever faced with delivering program incentives on Platforms that can provide enhanced capabilities securely to motivate participants to achieve increased targeted outcomes. As technology changes and business requirements evolve, managing programs and rewards can become more and more a challenge. This informative decision guide will help organizations understand the top must-have loyalty and incentive system features neede today and beyond. As technology evolves and becomes more cross-functional, user-friendly, and accessible on mobile devices – not to mention the vulnerability to data breaches – participants have come to expect more from the incentive platforms they share their data with and are engaging on. Businesses and organizations are now more than ever faced with delivering program incentives on Platforms that can provide enhanced capabilities securely to motivate participants to achieve increased targeted outcomes. As technology changes […]

Read More… from Decision Guide for Loyalty and Incentive Full-Service Platform Solutions

The purpose of Part Four is to help you understand the phases of the incentive technology buying process and help you with your organization, key stakeholders and their involvement, and how to handle objections. This informative guide will focus on how to effectively conduct discussions within your organization about investing in a loyalty program, including key qualitative and quantitative success metrics. Well-executed programs encourage relationships between a business and its customers rather than relationships between customers and their reward points. Evolving technology has moved loyalty programs beyond standard point accrual. The behavioral and emotional components of loyalty and how participants interact with your brand are now at the forefront of program planning, strategy, and engagement. Remember that successful incentive programs use simple logic, are friction-free. They are easy to join and understand the program terms, incentivize engagement, so the user wants to receive the reward, provide a variety of relevant reward products matched to the participant demographics, and excite and delight the members.  Understand the responsibilities of the primary stakeholders in the buying process and at what stage each team should join throughout implementation. Several primary stakeholders have varying focuses, concerns, needs, and goals for the incentive program and solution […]

Read More… from Buyers Guide to Loyalty and Incentive Management Platforms: Buying Process – Part Four

Part three of this guide will explore some essential factors to consider when researching and selecting your loyalty and incentive solution company. The goal of every incentive program is to have excellent UX satisfaction scores while maintaining operational efficiency. Implementing the right technology makes this much less elusive than in previous years. Technology manages participants, activities, event processing, different use case redemptions, validations, QA, reward fulfillment, reporting, and more. Program managers can now easily access accurate program data for better customer service and present robust dashboards to inform decision-making while maintaining security, compliance, and customer confidence. Organizations use the vendor selection process to look for ways to use technology to improve incentive payout processing, management, and fulfillment for their employee recognition, health and wellness, customer surveys, product rebates, sales incentives, and channel partner initiatives. This guide is to help the reader better understand the criteria and considerations needed during the incentive and reward vendor selection processes. Understand the most critical criteria considerations when evaluating a loyalty program vendor. Start your vendor selection process by acknowledging your desired outcomes. That may include: As you continue the process, develop specific criteria for what you’re looking for. One differentiating factor is whether you want a loyalty-managed […]

Read More… from Vendor Selection: Evaluating Incentive and Reward Providers

Guide Description: In part two, we will assist you in setting the expectations for the research needed to create strategies for your organization’s loyalty incentive program. It’s clear from part one that loyalty and incentive programs are essential. Here, we will evaluate the required internal metrics and employee and customer behavior connected to motivations that drive the outcomes of your loyalty management platforms. The first step is establishing the foundations of your incentive and loyalty management platforms by conducting internal research on business operations, employees, current customers, and competitors. A program is always more effective if you can get input from representatives of the participant audience. Inviting input on the program’s rules, rewards, and other aspects will increase ownership and engagement in your research. What programs are running now? Can they be improved upon? Do the participating managers have the resources they need to run their program? Do they need a loyalty or incentive program? Meet with departments across the organization to identify what goal/objective needs to be accomplished through incentive and loyalty management platforms. Examples might include increased sales, improved attendance, healthier employees, etc. The objectives must be simple, specific, and obtainable. Begin with not more than five clearly, briefly stated objectives. While […]

Read More… from Buyers Guide to Incentive and Loyalty Management Platforms: Build Better, Not Bigger – Part Two