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Buyers Guide to Loyalty and Incentive Management Platforms: Build Better, Not Bigger – Part Two

How to Build a Better Incentive Program

Guide Description:

In Part Two we will assist you to set the expectations for the research needed to create strategies for your organization’s loyalty incentive program. It’s clear from Part One that loyalty and incentive programs are essential. Here we will evaluate the required internal metrics, employee and customer behavior connected to motivations that drive the outcomes your business objectives require.

Table of Contents:

  • Fact-finding and involvement
    • Set goals and objectives
    • Identify the audience
    • Program structure & budget
    • Reward selection
    • Administration and tracking
    • Measure and evaluate
    • Incentive and reward management technology
  • Financial modeling
  • Conduct user surveys
  • Define business objectives
    • Important questions to consider
    • Key metrics
    • Program type
    • Expected outcomes
  • Conclusion

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