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Tag: Points Based Loyalty Program

Ask The Experts: Points-Based Loyalty Program Pros and Cons

Loyalty programs are fantastic for increasing engagement, building brand loyalty, and turning your customers into brand advocates. Loyalty programs aid in both acquisition and retention. People want to be engaged and companies that put in the effort a rewarded with loyalty. The question becomes, how do you reward loyalty? One of the most effective ways […]

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Pros and Cons of Implementing a Points Based Loyalty Program

One of the more useful tools in a loyalty marketer’s arsenal used to build better brand advocates and avoid the adverse effect of discounting products, many loyalty programs issue points as “virtual currency” allowing participants to keep track of their earned benefits. Typically, users receive points for hitting predetermined benchmarks that reward them with a […]

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