Tag: market research participant

Why You Need Digital Incentives For Your Market Research Program

Digital rewards are a fantastic, bordering on necessary, type of incentive for any rewards program. They are a wonderful fit for market research panelists. Why do digital Visa® prepaid cards, digital gift card rewards, e-code redemptions, and other digital rewards continue to dominate market research programs? Because they meet a vital participant need: immediacy. Benefits […]

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Top 4 Market Research Panel Recruitment Incentives and Strategies

Market research recruitment promotions are essential to getting new panelists. The rewards you use to incentivize your market research participants can make a massive difference in your promotion’s success. Digital rewards, cash-based rewards, and leveraging recognized brands, can be incredibly effective in recruiting market research survey panelists.  There are two important questions to ask when […]

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