Instant win games are a popular way to add excitement and engagement to a points-based incentive scheme. By incorporating instant win games into a points-based program, organizations can reduce points liability, decrease overall incentive program costs, and more effectively engage participants. This case study will explore how one organization implemented instant win games in their points-based incentive scheme and the results they achieved.Points-based incentive schemes are a popular method for organizations to motivate and reward their employees and partners. Under this type of program, participants earn points for completing specific actions or achieving certain goals. These points can then be exchanged for rewards. However, points-based incentive schemes can become costly for organizations with a high number of participants and if not properly designed and managed can lead to demotivation, lack of engagement and lack of participation.Instant win games provide a way to add excitement and engagement to a points-based program by giving participants a chance to win instant rewards. This not only increases engagement but also allows organizations to reduce the number of points required for rewards, which in turn reduces points liability and can decrease overall incentive program costs. Additionally, instant win games can also be easily integrated with […]
Tag: Instant Win Games
Benefits of Instant Win Sweepstakes
Instant win games offer a unique opportunity for participants to find out immediately if they’ve won a prize, making them an exciting alternative to traditional sweepstakes, where winners are announced at a later date. These games cater to our natural craving for instant gratification, providing immediate results and increasing the thrill of participation. In this blog, you’ll explore the benefits of instant win games and discover how they can significantly enhance engagement and participation by drawing players in with the excitement of instant rewards. By providing an opportunity for instant rewards, businesses can create a solid emotional connection with their audience. Winning surprises evoke positive emotions and leave a lasting impression, enhancing brand loyalty and encouraging repeat business. Integrating instant win games into marketing campaigns can directly impact sales and conversions. The allure of instant rewards motivates consumers to make purchases or take desired actions, effectively driving sales and achieving campaign objectives. The surprise and excitement of instant win games make them stand out from other promotional activities. This heightened excitement can attract new customers and reignite interest among existing ones. The benefits of instant win games include easy incorporation into marketing strategies to enhance business across various industries. Marketers […]
Your Reward Program and Gamification
Instant win games and Sweepstakes are a popular feature in many rewards programs. They have many benefits for both reward program sponsors and participants. Game-based promotions can be easily integrated into customer acquisition programs, channel sales reward programs, loyalty program platforms, market research panelist programs, rebate management systems, and more. When running a sweepstake or any other game-based promotions, working with instant win game providers and sweepstakes technology companies can make your life a lot easier. There are so many moving parts involved in your average sweepstake promotion that it can make things overwhelming for your program managers. Insurance, bonding, rule creation, legal review, winner validation, tax reporting, and prize delivery are just a few of the things you will have to address when putting together your average sweepstake promotion. With instant win game technology and a reward program management company experienced in instant win and sweepstakes administration, your organization will be well on its way to success. The program rewards that you pick for your game promotion should be varied and highly valued by your participants. Each of your reward program participants will have their own personal preferences, but there are some reward types that remain popular with almost […]
Gamification Effects on Engagement
From consumer loyalty programs, to B2B channel partner programs, to company health and wellness programs, everyone is looking for ways to increase engagement. Most people know that having the right reward offerings and robust incentive management technology is important, but there’s another lesser-known element that can help increase your incentive program’s engagement: Gamification. Gamification is an online marketing technique that takes qualities of games (point scoring, competition, rules of play) and applies them to a company’s product or service – in this case, an incentive program. Examples of Gamification in an incentive program can include: Games – A promotion where winning game pieces are randomly seeded into the universe of common and/or losing game pieces. Collect & Win – Promotion requires participants to save game pieces to complete a phrase, picture, or puzzle. Match & Win – Promotion requires players to match a symbol on their game piece to the winning symbol on displays. Instant Win – A self-contained random chance promotion. Includes scratch off, peel off, scan and win games, online and 800 number call-in games. Instant win games provide instant gratification. Sweepstakes – a promotion in which the winners are selected by chance. Random Drawings – Consumer enters […]
Instant Win Drawings Reduce Points-Based Incentive Program Costs and Improve Engagement
Every incentive program manager is faced with recruiting, engaging and retaining participants. They are constantly looking for new promotions to deploy to drive behavior to ensure that company and client stakeholders stay happy. Common problems reward managers are faced with: When we hear this from marketers, the first thing we look at is the marketer employing games in their product marketing mix and if they are how are they implementing the game within their program. Specially we look at how they Reward drawings are designed and deployed to impact a targeted audience’s behavior and are meant to engage low point-based participant earners with an opportunity to exchange points and win a high perceived value prize item that is enticing enough to impact consumer behavior by increasing consumer engagement and build brand advocacy of a points-based program. A well-designed promotional drawing or sweepstakes will accomplish all the above. However, there are pitfalls to be avoided. Reward drawings need to be carefully created, deployed and managed to avoid legal, operational and financial pitfalls. Legal issues associated with a promotional drawing can have considerable ramifications. To avoid the considerable issues associated with drawings, it is often best to partner with a reward and promotions marketing […]
How to Use Incentives to Increase Your Net Promoter Score
A common metric for measuring customer loyalty and predicting business performance is the net promoter score. Many businesses are intimately familiar with this metric and work hard to get a good score. One way to improve your NPS is through the use of incentives. Let’s start with how to measure your NPS. The NPS is very simple and is based on having customers answer one question “How likely is it that you would recommend Business/Product?service to one of your friends or colleagues?” Customers are then asked to score the question between 1 and 10. After acquiring the data from your customers, you can group them into 3 different categories: To calculate your net promoter score, subtract the percentage of Detractors from the percentage of Promoters. To calculate your net promoter score, subtract the percentage of Detractors from the percentage of Promoters. For example, if you had 100 respondents and 25 were passive, 60 were promoters and 15 were detractors, your score would be 45. 60 – 15 = 45 Incentives can be helpful in both acquiring and raising your net promoter score. You can use incentives such as gift cards, prepaid visas, or digital rewards to encourage customers to give […]
