The goal of every market research incentive program is to Engage, recruit, and motivate your market research panelists. Keeping your panelists excited about your surveys is a crucial aspect of your market research strategy! Market research incentive programs are an excellent way to motivate your panelists, boost survey completions, and it is an easy and cost-effective opportunity that every market research company should explore. It’s clear that Incentive programs are one of the secrets to market research success. When looking at your market research strategy and how incentives benefit it, there are three essential components to include. These key elements were used by a leader in the Automotive Industry and a client of All Digital Rewards. Take the time to research what you’ve done in the past and what are the best practices going forward. If you have an existing program, identify the challenges you’ve faced in the past, so as not to repeat them. If it is a new program, conduct research within the industry and the participant demographic to see what will work. Find a balance between motivating initiatives and rewarding panelists, which in turn will create more excitement and participation among panelists. To create successful market research […]
Tag: Incentive technology
How to Create a Successful Channel Partner Incentive Program
It is essential to understand what channel incentive programs are and why they are crucial to a successful company’s marketing strategy. An underdeveloped and poorly implemented program can underwhelm important channel partner incentive programs that are vital to you meeting company business objectives. It is surprising how brands fail to consider or successfully execute an indirect go-to-market approach that uses channel partnerships to help scale, expand into new markets, build brand recognition and enhance product value. Below are some essential ideas to help energize partners and increase sales. Start with the Basics What is a channel partner incentive program? A channel partner incentive program motivates your product partners, including resellers and distributors, to engage in certain behaviors by offering valuable rewards and incentives that help them grow their businesses. Channel partners often vary in shape and size depending on your market and don’t necessarily have to be in your industry to be successful. They can be affiliates, resellers, distributors, independent retailers, and even value-added providers. Anyone that sells your brand and doesn’t work directly for your business is a potential channel partner. The best way to ensure that your brand stands out above the competition is through well-executed channel partner […]
Incentive Program Strategies: Fact-finding and involvement
The first step to building an incentive program strategy is to conduct internal research on business operations, current customers, employees, and competitors. Incentive programs are always more effective if you can get input from members of your participant audience. Try and get feedback on the rules, rewards, and any other aspects of the program that will increase ownership and engagement in your research. Meet with departments across the organization to identify what goal/objective needs to be accomplished, such as increased sales, improved attendance, etc. While you’re setting goals, identify which individuals or teams can achieve that department’s organizational goals and objectives; those are each department’s program participants. Work with management to build the foundation of the Incentive Program carefully. You will help them to understand whether they will need an open-ended or closed-ended program design and identify the organization’s fixed and variable costs. If they have current programs up and running, get a better understanding of them. Find out if you can improve on the operational efficiencies or increase engagement. Rewards should be consistent with your participant demographics as well as the organization’s brand. The more information you can get from your audience on the types of rewards they’ll appreciate, […]
The Case for Incentive Technology
With acquisition and engagement costs on the rise, along with shifts in managing privacy, there has never been a better time to invest in incentive program technology. Incentive program technology is the key to future-proofing the internal and external engagement initiatives of your business. It’s not enough to rely on a decentralized one-off view of single application type incentive programs to manage programs such as employee recognition,health and wellness,sales incentives, channel, and consumer promotions. to drive brand revenue, engagement, growth, and longevity companies look to advanced Platform technology developed on the foundation of security standards that can build and engage an internal and external participant base. A loyalty and incentive programs are the ideal relationship-building tool to overcome these monumental changes because it provides a clear value exchange for participants. Acquisition costs on the rise Customer acquisition costs (CAC) increased over 60% in the past six years and showed no signs of slowing. Because programs have moved primarily online to interact with participants – participants notice when technology, convenience, or delays affect their experiences. Organizations can combat rising costs by focusing on retention. Benefits from an enterprise-level reward incentive program can include higher participant engagement, better insights, increased operational efficiencies, […]
ADR Introduces EzePlay Rewards
All Digital Rewards Introduces EzePlayRewards™ to Create a Personal Relationship with Customers with Point Based Games The new EzePlayRewards™ product gives companies an engaging affordable end to end solution to increase customer satisfaction and support revenue-generating loyalty programs All Digital RewardsNovember 9, 2021 SCOTTSDALE, Nov. 9, 2021, a leader in Reward Management Technology, today announced EzePlayRewards™, a new product for companies to increase customer trust and engagement across industries, including retail, market research, health and wellness, manufacturing, travel, and hospitality. Built on the ADR Customer RewardSTACK™ Platform, EzePlayRewards™ allows companies to create highly engaging code and point-based loyalty programs using game technology for B2B and B2C customers with a flexible, configurable, and quickly deployable solution that fits their specific needs. Companies offering an EzePlayRewards™ product can target their participant’s specific demographic and reward preferences with games and prize mixes to provide a more personalized experience with the use of games to engage hard to please participants and or for smaller incentives budgets. ADR helps companies across industries, to stay current with customer expectations and help drive business value by creating loyal, lifelong customers with highly responsive gaming experiences. Loyalty programs help companies drive growth and develop long-term relationships with their […]
What kind of incentive technology you need for every type of incentive & rewards programs
Do you have a market research incentive program? Are you planning to start a channel partner reward program? Do you have a rebate incentive program for your customers? How about a loyalty program? No matter what kind of incentive program you have or are planning on, having customizable incentives incentive technology solutions can make a huge difference in your program’s success. Here are some things to consider when looking for incentive technology solutions for a variety of different types of rewards programs. For your consumers rebates incentive program, you will want technology that supports a customized digital rebate center. This will allow your customers to have instant access to their rebate options while enforcing your company’s branding and messaging. On the back end, your rebate technology should give you an admin Interface that provides a high-level view of quality control, communications, processing, validation, fulfillment, and reporting and analytics. With the right rebate technology, both you and your consumers will have a positive experience. Your relationship with your channel partners and sales representatives is essential to your b2b2c business success. Because of this, your technology for your channel sales incentive programs needs to be top-notch. You want an automated easy to […]
Review Employee Engagement Solutions
There is no better time than now to review your employee engagement program. A recent Forbes article highlighted the importance of employee engagement. Higher levels of employee engagement are key to your organization’s success. A 2013 report on the state of the American workforce, conducted by Gallup, showed that businesses with high levels of engaged employees had 22% higher profitability, 48% fewer safety incidents, 28% less theft, and 10% higher ratings from their customers. Those averages were even higher when looking at just Millennial workers. According to the Forbes article, the first step to increasing your employee engagement levels is to assess current levels of engagement so you can identify the pain points that need answering. It is good to survey your employees to get a pulse of your company’s employee engagement. Are your employees happy? Are they motivated? Do they feel a sense of buy-in with your organization? Once you have an idea of where your employees are at and what needs to be improved, you can start planning out your strategy to reengage your workforce with employee motivation rewards. When reviewing employee recognition ideas and engagement strategies, it is worth noting that incentives are consistently shown to be […]
What to Look For When Comparing Channel Partner Incentive Program Technology Providers
Channel partner incentive programs are nothing new. An incentive program is highly indicative of your channel partner program’s success. A good channel partner program can increase product adoption, improve relationships with channel partners, and bring a strong return on investment. Despite the clear benefits of a channel partner incentive program, many companies worry about the administrative burden of overseeing the various elements of a successful channel partner incentive program. Incentive programs require so much more than just reward fulfillment. An incentive program will need to be managed, goal completion has to be tracked, a redemption system has to be in place, and data has to be examined to check the effectiveness of the program. This can leave manufacturers wondering how to handle channel partner incentive programs. Fortunately, technology is available to help make your channel incentive programs perform effectively. Deploying new incentive reward technology can increase sales and take the stress out of program management. With the right channel partner incentive program management technology, you will be well on your way to embracing all the sweet benefits of a channel incentive program, without adding any extra stress. Now, you may be wondering, what features should you be looking for when […]
