Market research incentive programs are a staple when motivating your market research panelists. You can use an incentive program to maximize response rates from your market research panel, increase motivation, improve recruiting, and to create a positive culture. Choosing the right rewards and incentives ensures that your panelists will have the best experience with your market research program.  Our case studies have shown impressive returns on investment for companies that have implemented the right incentives for their market research panel incentive programs. Cash Equivalent Survey Incentives for market research participants are a popular choice among companies and their program participants. Panelists love cash-equivalent and cash-based incentives. These can include physical and virtual gift cards, VISA prepaid cards, checks, and so much more. Using digital cash-equivalent incentives allows you to save both time and money. Your participants can receive their rewards instantly, and you don’t have to go to the time, effort, or cost of mailing out individual checks to your participants. All Digital Rewards has an extensive catalog of digital reward offerings, to include name brand gift cards to your participants’ favorite stores.  Cash-based incentives can also be blended with merchandise. Blended incentive marketplaces often perform better than programs that […]

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