Gift cards are commonly found in incentive marketplaces, but how effective are they really? In the Incentive Research Foundation’s fall 2019 issue of their quarterly academic review, they reviewed the effectiveness of gift cards in incentive programs. Gift cards are one of the best representations of non-cash Rewards, and carry all of the benefits typically associated with such incentives. Well-designed incentive programs will almost always offer some type of gift card or prepaid card, such as a VISA virtual card, in their reward offerings selection. Every type of incentive rewards provider, whether they be instant win game providers, market research incentive program managers, reward management technology providers, or digital reward providers, will offer and potentially recommend gift cards. As with most incentive programs, gift cards can encourage positive behaviors and better workplace outcomes. When looking at sales incentive program ideas, consumer reward program ideas, or ideas for other types of incentive programs, gift cards will almost always be listed as a recommendation. Gift cards are a fantastic choice for almost any type of incentive program. The IRF quarterly academic review found that people tend to mentally think of gift cards as “fun money”, rather than money that has to be […]
Tag: Gift Cards
Top Performing Gift Card Incentives
Gift card incentives can attract and engage customers, partners, and employees. They increase brand awareness, motivate sales teams, and so much more. People view gift card incentives like cash. They’re irresistible and can be used by anyone. Gift cards help build trust with your incentive program participants through brand recognition. Some of the top gift card brands incentive program participants love to claim are: Starbucks, Walmart, Sephora, Target, Amazon, and Chipotle. You can use either virtual or physical gift cards in your incentive program. Virtual gift cards have the added benefit of immediate redemption. We are living in a world that values instant gratification. Gift cards can be used for a variety of different types of incentive programs such as channel sales, health and wellness programs, sweepstakes, employee recognition, market research, and points-based programs. If implemented correctly, gift card incentives can help drive up your incentive program ROI. All Digital Rewards can help you select the right gift card and e-gift card products to reach your organization’s incentive objectives best. This will help encourage the behavior of your participants to achieve the results you want at a cost you can afford. All Digital Rewards offers gift cards from over 300+ […]
Three Keys To Increase Market Research Panel Engagement
Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. Having the right reward management software and technology for your market research incentive program can be the difference between success and failure. Your reward management technology should provide a seamless experience, be secure, and be able to provide the metrics and data you need. At All Digital Rewards, we offer a fully customized web-based solution, ResearchSTACK™, a turn-key panel engagement reward management platform utilizing ADR’s various microservices. ResearchSTACK™ is designed to support the marketing initiatives of all your market research. Our technology offers scalable proofing systems assisted by advanced reporting, analytics rewards for reward incentive redemption, complex event processing, PCI level security, sweepstake prize fulfillment with single point integration, for small to large panel incentive programs. You want to know your market research incentive program has the support to make it successful. At All Digital Rewards, we offer a range of support services to help make your market research incentive program a success. We […]
Why Prepaid Reward Cards Continue to Increase Incentive Program Engagement
There is one constant in every marketer’s toolbox when it comes to incentive rewards – Prepaid Reward Cards such as; VISA and brand named Gift Cards are a still a favorite with participants. If you need to increase engagement in a consumer promotion and if you’re not using them – you should be. Some of the benefits that prepaid cards offer include ease of delivery and use perceived value, and being universally accepted. Businesses continue to use them in their promotions to reward participants and to increase engagement. Below are some facts to consider when creating your incentive and promotional strategy and why choosing the right prepaid reward card providers are important. Business can deliver rewards in a variety of ways, either digitally or by a physical card and participants can receive their reward when and how they like it. A prepaid card is practically a cash equivalent to your participants – easy to store and use. Another awesome bonus is that prepaid cards limit fraudulent activity. VISA Prepaid Card: Users able to use the card practically anywhere to make purchases, both in store or online, just as they would with a debit or credit card. Gift Cards have numerous […]
6 Things to Expect from Your Reward Card Vendor
The incentive industry has undergone a complete transformation since gift cards,and prepaid cards hit the scene. Case in point – reloadable prepaid cards have become the favorable choice amongst not only incentive providers, but also participants being rewarded. Why? Who doesn’t enjoy utilizing instant currency right at the tips of their fingertips versus waiting on a check in the mail? Or what incentive provider doesn’t like low-cost incentives and higher engagement, which translate to more saving more $$$? Exactly. Incentive purchasers are counting on vendors to establish an Incentive Plan that clearly identifies the best prepaid card and gift card solution for consumer, employee and Channel Sales incentive programs. What should you expect to be on your vendor’s radar in order for them to help you develop that best prepaid incentive plan strategy? Below are six things to expect from your prepaid provider: Partner with a vendor who knows their stuff. A currency provider should have an extensive reward portfolio, vast knowledge of prepaid reward options available or up and coming options, along with a great strategy that works for what your participants want. A prepaid card provider should be able to offer you: The Platform and Reward Mock Up […]
Why A Supplier Diversity Program Will Benefit Your Business
You may be asking yourself, “What is a Supplier Diversity program? Supplier Diversity is a program designed to promote, increase and improve the participation of businesses considered diverse within a company’s supply chain. There are many categories used to identify “Diverse Businesses,” but the more common examples are Minority-Owned Business Enterprise (MBE), Small Business Enterprise (SBE), and Woman Business Enterprise (WBE). For an organization to become a “Diverse Businesses,” they have to be certified through third-party bodies who authenticates that the company is managed, owned, and controlled by a diverse qualifying group. Most organizations commonly think Supplier Diversity is a program designed to contribute to society and has no value and adds little to the bottom line. The reality is that a competitive advantage exists and below you will find some of the benefits of choosing the right loyalty and incentive technology provider for your company. An article from The Wall Street Journal cited research by the Hackett Group who exposed that the operations costs of these organizations are frequently lower. They spend an average of 20% less on their buying processes, and the number of their procurement stuff is lower, what allows them to pass their operational cost savings […]
White Paper: Four Key Components of a Successful Loyalty Program
One of the key tools that your company will use in its arsenal to meet important corporate objectives is a loyalty program. Whether it’s retaining or motivating key employees, motivating channel partners, attracting new customers or building brand advocacy, the incentive program design you choose can make or break the desired outcome. We believe that if the redemption process needs to be well managed and easy on your customers. The end user will demand that the payment is quick. With the ease of smartphones and laptops, consumers are educated enough to know there are very few reasons most rebate claims can’t be submitted online. Companies should offer online redemption even though it will increase the number of submitted claims. The benefits of online transactions is a reduction in data entry costs, turnaround time, and increased customer satisfaction. The opportunity to market additional products or services to the customer while they are submitting their information on your website also makes the ease of electronic program interaction quite valuable. If these goals are understood than the long-term payoff is substantially higher than the cost savings of unclaimed rebates. Customers are still looking for deals provided the promotional price is larger than the […]
All Digital Rewards is Expanding
September 26, 2016 – Irvine, CA – All Digital Rewards is excited to announce the opening of an additional office to accommodate their rapidly expanding Southern California client base. The new office is conveniently located at Oracle Tower, 17901 Von Karman, Suite 600, Irvine, California 92614. “I am very proud of how All Digital Rewards (ADR) continues to evolve to successfully support the ever-changing technologies and incentive program needs of ADR’s clients and industries we serve. Our team of experts and the reward management technologies we develop, help companies create excellent highly responsive employee recognition and customer loyalty programs,” says Kathryn Felke, president and CEO of All Digital Rewards. “This move will allow us to expand even farther into California, where so many of our clients are based.” Ms. Felke has a degree in Economics and Finance and 25 years of loyalty and promotional marketing experience in the hospitality, market research, retail, direct sales, and automotive industry. She founded All Digital Rewards in 2004 and the company now has a global reach of over 150 countries. Ms. Felke specializes in working with companies to assess their customer/consumer performance objectives and be responsive to ever changing technology. All Digital Rewards is […]
Why eGift Cards are Making An Impact On Your Business
Incentive programs efficiently get new customers in the door and reach out to retain your loyal customers. There are roughly 2.5 billion loyalty memberships in the U.S. (Colloquy). Last year U.S. companies spent $76.9 billion on incentives and promotions, while $22.7 billion of that was spent solely on incentive and loyalty gift cards alone. It is safe to say that incentives work. However, when is the right time to implement an incentive rewards program into your marketing strategy for consumer promotions? Read on for the top incentive reward promotions. Incentives range from cards to rebates to giving physical gifts or even handing out cash. Incentives drive the customer to make a purchase, come in the store, or even share on social networking sites. Incentives drive company exposure, and that will drive your sales up. When thinking of incentives, virtual is typically better if your customers want immediate rewards and/or online fulfillment. Virtual rewards cost less and save time and confusion for the customer. Cash management is just that. Managing cash for the customer. When having an e-gift card, it is typically not reloadable. On the other hand, prepaid debit cards offer multiple options for putting more money on the card, thus, having […]
What Does Research Say about PrePaid Cards vs. Cash?
Businesses are thinking of new ways to reel their customers in. It is highly evident that incentives and customer rewards play a huge role in retaining customers but which is better? Prepaid cards or cash? After we did our research, we noticed all of the reasons that prepaid is in and cash is out. Prepaid cards have become increasingly popular in the loyalty and incentive world, but what are the benefits of prepaid cards? Apart from being an easier and safe way of carrying money, prepaid cards are reloadable. Once a customer runs out of money on the card, they can add more online and not worry about hassling with cash. Prepaid cards are efficient budgeting tools. It is easier to keep your spending under control when you load how much you are willing to spend and when the amount is gone- it’s gone. It is impossible to overspend. This technique is perfect for parents wanting to teach their teens about budgeting and spending money. Because the system of prepaid cards is nearly all digital, ATM withdrawals and direct deposits are a definite must. It is fairly simple to get cash if you do need it for those street fair […]
