From consumer loyalty programs, to B2B channel partner programs, to company health and wellness programs, everyone is looking for ways to increase engagement. Most people know that having the right reward offerings and robust incentive management technology is important, but there’s another lesser-known element that can help increase your incentive program’s engagement: Gamification. Gamification is an online marketing technique that takes qualities of games (point scoring, competition, rules of play) and applies them to a company’s product or service – in this case, an incentive program. Examples of Gamification in an incentive program can include: Games – A promotion where winning game pieces are randomly seeded into the universe of common and/or losing game pieces. Collect & Win – Promotion requires participants to save game pieces to complete a phrase, picture, or puzzle. Match & Win – Promotion requires players to match a symbol on their game piece to the winning symbol on displays. Instant Win – A self-contained random chance promotion. Includes scratch off, peel off, scan and win games, online and 800 number call-in games. Instant win games provide instant gratification. Sweepstakes – a promotion in which the winners are selected by chance. Random Drawings – Consumer enters […]
Tag: channel partner programs
Experiential Rewards To Increase Your Sales Program Engagement
Your sales incentives program is essential to your success with your channel partners. Those rewards motivate and inspire your channel sales team. Over time, adding or changing your incentive offerings is a good strategy to keep your program fresh and vibrant. The question is, what rewards will have the greatest impact? Here’s where experiential rewards come in. Experiential rewards are always a winner with incentive program participants. They rank as one of the highest in demand rewards. Experiential rewards can include travel, concerts, spa days, dining experiences, sports events, amusement parks, and more. Picture your participants excitedly working to earn trips to go white water rafting. Imagine how their eyes will light up when they see they have the chance to earn a three-day vacation. Think how hard they’ll work for that pro golf experience. There are so many options out there to motivate your channel partners. Experiential rewards do so much more than just give participants something for their efforts. If a participant receives a cash incentive, the moment the cash is spent, the reward is all but forgotten. If they redeem for merchandise, it is something that they’ll enjoy, but usually, only the participant will appreciate the reward. […]
What to Look For When Comparing Channel Partner Incentive Program Technology Providers
Channel partner incentive programs are nothing new. An incentive program is highly indicative of your channel partner program’s success. A good channel partner program can increase product adoption, improve relationships with channel partners, and bring a strong return on investment. Despite the clear benefits of a channel partner incentive program, many companies worry about the administrative burden of overseeing the various elements of a successful channel partner incentive program. Incentive programs require so much more than just reward fulfillment. An incentive program will need to be managed, goal completion has to be tracked, a redemption system has to be in place, and data has to be examined to check the effectiveness of the program. This can leave manufacturers wondering how to handle channel partner incentive programs. Fortunately, technology is available to help make your channel incentive programs perform effectively. Deploying new incentive reward technology can increase sales and take the stress out of program management. With the right channel partner incentive program management technology, you will be well on your way to embracing all the sweet benefits of a channel incentive program, without adding any extra stress. Now, you may be wondering, what features should you be looking for when […]
