Should You Introduce New Technology Into Your Channel Sales Incentive Program?

BY Lucy Fang
May 01, 2020
Should You Introduce New Technology Into Your Channel Sales Incentive Program_

No matter if your organization is just starting out, or has been using a channel sales incentive compensation program for years, the correct technology is key to your success. Does your current incentive management software come with too few incentive options to be effective to your channel marketing strategy? Have you run into security issues with your current technology? Is the user interface overly complicated or buggy? Are you being charged too much? You should consider upgrading your channel partner incentive program technology to improve your sales channel marketing program.

Base Level Technology

Your incentive management system technology is the bedrock of your incentive program. If you don’t get the base right, the whole program will have problems. The right technology can lead to high ROI, program success, and greater channel partner satisfaction and engagement. The wrong technology can turn your incentive program into a giant money pit, swallowing up your profits and productivity. When you pick the wrong incentive program technology, your only return on investment will be stress.

Choose The Best Technology

When comparing different incentive program technology providers, how do you figure out the best technology? There are many steps you can take to ensure you’re getting the best channel partner incentive management technology. You should consider all the features and benefits offered by the incentive program technology providers you are comparing. You should make sure you have adequate program support and customization options.

Key Features

There are some key features you should ensure are included in the program technology. You should have access to flexible solutions with modular design, digital delivery options, and easy third-party integration. This will ensure real-time responsive software that can be accessed by multiple devices.

Your Incentive Program Technology Should include:

Rewards Options

Your channel partner incentive program will need rewards options that will fit your demographics. You should look for incentive program software that will give you access to an exhaustive number of rewards so you can tailor your incentives to your program’s specific needs.

Data & Security

The incentive program management technology you choose will need to offer adequate security features to keep your data protected. Additionally, you will need your program technology to offer real-time analytics so that you can keep track of your program’s progress and success.


In order to ensure quality engagements from your channel sales partners, it is essential to make sure that the software interface has friendly UI/UX. The quality of your channel partner’s user-experience is directly related to how they will engage with your channel partner incentive program.


Lastly, the technology you choose should fit your price point. Your incentive program should be improving your bottom line, not break your budget. Make sure that you get accurate quotes to ensure that the program technology you choose will meet your needs and work with your budget.

How ADR Can Help

At All Digital Rewards, we offer a budget-friendly, one-stop solution to your channel partner incentive program needs. Our SaaS Partner Relationship Management Platform, ChannelSTACK™ can handle even the most difficult challenges your incentive program may face. Our dynamic technology architecture allows us to offer a customized solution specific to your company’s needs. For more information or to speak to one of our channel partner incentive program specialists, call us now at 866-415-7703, or click on the button below to schedule a demo.