Have you defined your customer acquisition and retention strategies? Is the process simple and easy to understand or is there unintentional friction and/or a disconnected experience? Do you use brand management technology? These questions are important in today’s evolving digital world as companies are moving to provide customers a seamless brand engagement experience to interacting with their brands when and how they want to. Whether or not you have a solid strategy, All Digital Regards can help increase the lifetime value of your audience by applying a points-based loyalty solution to your loyalty marketing initiatives – turning lemons into lemonade. But how do you make sure your customers are engaged with your brand and not another? One sure way is to continually update and let your loyalty program shine. This can be done by simply updating your reward mix by adding a new virtual prepaid debit via text or email and/or adding a multi-channel communication and reward management process to your program through a points-based reward management system. Points-based loyalty programs are widely available with companies across the country. In fact, three-quarters of US households have at least one membership, and the average household has up to eighteen programs they […]
Category: Mobile Commerce
Loyalty Reward Card Program Management Software Comparisons
When one thinks about loyalty in the business world, the chances are high that a customer loyalty reward card or incentive program comes to mind. Furthermore, it’s usually delivered through a points-based system in which customers can receive points in exchange for spending their time taking surveys, meeting sales goals, buying products and a myriad of other reasons. These points act as a virtual currency that can be redeemed for Digital rewards, VISA prepaid reward cards, gift cards, travel and merchandise usually after a certain predetermined behavioral objective has been reached. When researching and making loyalty card program comparisons, one can quickly realize that this market is rapidly changing. A comparison of what different companies offer can help narrow the field to know what is the best and the process starts with understanding the intricacies of the methodology used in the loyalty program software. For instance, is it better to have a pin for a virtual prepaid debit card or a physical prepaid reward card? Also, what is the software being used and how can you implement into your current system or should you start with a whole new software approach? While online interactions are driving many of the new […]
