No health and wellness incentive promotion is foolproof without the proper wellness program strategy. It doesn’t have to be a complicated process as long as you cover the basics when setting up or making changes to an existing program. First and foremost, without a sufficient amount of participants in the program, the results will be less than adequate. It is fundamental to your program to ensure proper planning is met to increase participation in your health and wellness program. Listed below are a few basics to help guide you to boost participation rates for your health and wellness platform. -You need a well designed and thought out program where candidates can reach their goals. -The more candidates, the better. Allow sufficient amount of time to build up interest (several weeks or so) for your health and wellness program. A string of educational information and announcements released over the course of your build up period will peak interest. Examples include: -Use a visual presentation -Demonstrate a few examples -Pass out questionnaires and enrollment packets for those who would like to enroll on the spot -If applicable, prepare testimonies for those who have already participated in the program Create a small market […]
Category: Incentive Program
Which Incentives Work Best When Setting Up a Health And Wellness Program: Carrots or Sticks?
A successful wellness program is more about how you frame your program whether you’re using disincentives or incentives. You win the toss either way with improved health and wellness, along with reduced health care costs for all because of overall improved employee wellness. What do you need to consider when using carrots and sticks as incentives in your program? The industry culture of an organization may be a contributing factor worth considering. Employees who work in environments where conformity is not valued but creativity is, will mostly likely respond better to carrots and sticks framed as being “good for them” (vs. “do this or else”). Employees who work in bottom-line-focused or highly regulated industries, such as finance, or retail might be used to firm management directives. So, it might be in your organization’s best interest to test a mix of carrots and sticks to see what will work best with your people and change up your message and the delivery. Distribution and timing of the incentives and disincentives also are important factors. It’s human nature to desire immediate benefits and delayed costs. (Hello, zero-money-down deals!) Sometimes, you may want to consider disguise your carrots as sticks to have the […]
Build a Winning Loyalty Program Strategy For Your Panel
Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to enroll and be engaged. Your program needs to capture all the necessary data because getting the critical insight into your panelist for your clients sets the stage for the goldmine of information needed for future panel projects. Let’s take a quick look at four basic building blocks of creating a great panel loyalty program strategy: objectives, gaining program support of key stakeholders, rewarding the participants, and measuring the program. Organizing the logistics of the panel is one of the most crucial steps in order to conduct a successful loyalty program. Below are a few examples of what can jump start the planning phase: Great, you planned your loyalty platform, so just find someone and prepare for launch! Unfortunately, it isn’t that easy. There are so many loyalty platform designers, ensuring you choose the right one is essential. A designer who takes shortcuts, doesn’t focus on […]
10 Great Ways to Energize Your Health and Wellness Program
Are you looking to develop a health and wellness incentive program for your organization? Today’s loyalty program space is pretty vast, offering a broad range of participation incentives including prizes, cash, sell this get this, trips, etc. Developing a program with all the right components is essential to capture the attention of your employees and transform them into willing participants. How can you develop a wellness program that benefits your employees while saving the company money? Seems impossible, right? Wrong. Health and wellness employee incentive programs are thriving in today’s health conscious world. Organizations are hitching their wagons to this trend and becoming leaders in promoting preventative health care among their staff and efficiently lowering their insurance burden. By offering a variety of participation incentives that are health-related will not only promote self-care and an overall healthy lifestyle, but it also saves some bucks in the long run! Health care costs are higher than ever, but an excellent way to reduce workplace downtime, increase productivity and save money is to offer your staff a health and wellness program, which reduces overall healthcare costs. Another important consideration in developing a program is understanding that it isn’t just about offering participation incentives, […]
Successful Loyalty Program Delivers Channel Sales Results
Your channel sales team drives a significant portion of your company’s revenue. Their performance is important to you – and it’s important to make sure you have the best loyalty program to help ensure your sales team is happy and productive during the campaign. Participation by your partners is essential but can present challenges that can impact your bottom line. To avoid these problems a streamlined and well-organized loyalty and incentive and programs comes into play. As incentive and reward management systems evolve, brands and partners are continuing to modify business models which in turn drive the change which is necessary to work the core programs. These marketing programs are arguably the most important factors for businesses with indirect sales channels and contribute to the overall success of localized marketing strategy. Here is why: -Rewards programs drive channel revenue. Incentivizing your channel with MDF funds based on sales performance encourages branded co-marketing engagements. The more marketing funds that are dispersed through the network, the more likely the partner is to market the brand, which in turn increases foot traffic and sales. -Reward programs energize new products by giving channel sales turn-key access to center dollars and prompt control over how […]
How Incentive Promotions Drive ROI in a Loyalty Program
Does your customer acquisition marketing campaign need a little boost? Something to liven it up and add some pizzazz and excitement to your current recruitment promotion. Or perhaps you need to notify your loyal advocates of a new product and refresh the idea of current programs into a campaign that’s been ongoing for a long period. If any of these apply to you, then you will benefit from a short-term incentive promotion marketing program and drive higher ROI. You may be asking how a short-term loyalty program works. In the Market Research world, you perhaps have a good base of research participants but have just started to notice and drop off in participation. You discover that the rewards have become stale and redundant and panelists are in need of a nudge to engage or update profiles. The offering has not changed in months, and you are on a decline – you are losing your base! This would be a good time when an aggressive attempt to grow the respondent base is needed but how can you acquire new customers or engage past ones? Better yet, how can you keep the ones you already have happy and loyal? This is a […]
Best Practices for Workplace Health and Wellness Incentive Programs
Understanding what you can and cannot do with participation incentives with the enforcement of the Affordable Health Care Act can be a slippery slope if you are not well informed. The Departments of Health and Human Services, Labor, and the Treasury have revised the rules on wellness programs to reflect the changes and clarifications to the existing health and wellness provisions made by the health care law. What does that mean to you? Simple. It is more important than ever, to understand what changes have taken place (and stay current) when developing and revising a health and wellness program in group health coverage. Is it been appropriately designed, and does it protect your participants? These discounts represent two significant differences from most wellness incentives once offered by employers and health plans: the incentives are now focused on outcomes rather than participation, and the magnitude of the discount is much greater. Here are some rules to consider: It is important to protect consumers from unfair practices; regulations are in place to require health-contingent wellness programs to follow certain rules, including: Whether you are a self-insured company or a health and wellness provider, there are published rules that specify the types […]
Reward Mix is Essential in a Successful Loyalty Program
Has your sales incentive program turned to loyalty rewards yet? Are you finding that you have good engagement from your channel partners with your current channel sales incentive program? Does your sales promotions need deeper engagement and a more personalized contact to drive loyalty? Or are you still using mass blast communications and gimmicks? If so, it’s time to look at a new way to expand on your current direct sales marketing and create a whole new way to excite and pique the interest of your sales channel. An excellent way to promote new engagement is by mixing it up with your reward program. Studies have shown that the people in your rewards programs are the ones who make the best and most profitable customers.* So, why not reward those sales’ teams that have been in the program longest or participated the most with a loyalty program that makes them happy and mixes up the rewards to provoke new interest and allegiance! A mixed arrangement regularly gives a truly necessary fit between the business prerequisites, spending plan, and reclamation strategy. Normally the way of the venture dictates if a physical offer piece or an electronic code that is dispersed […]
The Truth About Initiating a Consumer Incentive Program
Roughly 12 million Americans used a prepaid debit card at least once a month and collectively loaded $65 billion to them. Prepaid cards can be an awesome tool for many different people. They are safer than cash and remove the threat of overdraft fees and bounced checks. According to a recent market research study, 96 percent of users of respondents said the cards were useful, and 94 percent would recommend a reloadable prepaid card to someone else. Prepaid cards are the top customer incentive of 2015. So what are some key points for developing a successful consumer incentive program? Read on for the top seven qualities in prepaid debit cards. Cash management is… just that! An option for managing your cash flow. This allows customers to put how much money they want to spend on the card before they go purchase. This makes spending easier for families to watch their budget and possibly manage to spend for young children. Other options allow consumers to earn points from specific products they purchase, such as gas, clothing, or possibly even groceries. Event marketing is a huge industry that physically draws people in and gives them an actual experience. By hosting an event […]
