Instant win games and Sweepstakes are a popular feature in many rewards programs. They have many benefits for both reward program sponsors and participants. Game-based promotions can be easily integrated into customer acquisition programs, channel sales reward programs, loyalty program platforms, market research panelist programs, rebate management systems, and more. When running a sweepstake or any other game-based promotions, working with instant win game providers and sweepstakes technology companies can make your life a lot easier. There are so many moving parts involved in your average sweepstake promotion that it can make things overwhelming for your program managers. Insurance, bonding, rule creation, legal review, winner validation, tax reporting, and prize delivery are just a few of the things you will have to address when putting together your average sweepstake promotion. With instant win game technology and a reward program management company experienced in instant win and sweepstakes administration, your organization will be well on its way to success. The program rewards that you pick for your game promotion should be varied and highly valued by your participants. Each of your reward program participants will have their own personal preferences, but there are some reward types that remain popular with almost […]
Tag: Sweepstakes
Top Instant Issue Gift Card Rewards
Gift card rewards can attract and engage market research panelists, customers, channel partners, and employees. They increase brand awareness, motivate sales teams, help retain panelists, and so much more. People engage with gift card rewards in a similar way to how they interact with cash. They’re incredibly appealing and can be used by anyone. Gift cards help build trust with your reward program participants through brand recognition. Some of the top gift card brands reward program participants love to claim are: Walmart, Starbucks, Sephora, Amazon, Target, and Chipotle. You can use either virtual or physical gift cards in your reward program. Virtual gift cards work as instant issue gift cards, which have the added benefit of immediate redemption. This increases their effectiveness with your end-users, as it gives them an extra level of satisfaction. If implemented correctly, gift card rewards can help drive up your reward program ROI. Gift cards can be used for a range of different types of rewards programs such as channel sales, health and wellness programs, sweepstakes, employee recognition, market research, and points-based programs. All Digital Rewards can help you select the right gift card and e-gift card products to reach your organization’s reward objectives best. […]
Gamification Effects on Engagement
From consumer loyalty programs, to B2B channel partner programs, to company health and wellness programs, everyone is looking for ways to increase engagement. Most people know that having the right reward offerings and robust incentive management technology is important, but there’s another lesser-known element that can help increase your incentive program’s engagement: Gamification. Gamification is an online marketing technique that takes qualities of games (point scoring, competition, rules of play) and applies them to a company’s product or service – in this case, an incentive program. Examples of Gamification in an incentive program can include: Games – A promotion where winning game pieces are randomly seeded into the universe of common and/or losing game pieces. Collect & Win – Promotion requires participants to save game pieces to complete a phrase, picture, or puzzle. Match & Win – Promotion requires players to match a symbol on their game piece to the winning symbol on displays. Instant Win – A self-contained random chance promotion. Includes scratch off, peel off, scan and win games, online and 800 number call-in games. Instant win games provide instant gratification. Sweepstakes – a promotion in which the winners are selected by chance. Random Drawings – Consumer enters […]
The Power of Incentives in Building Relationships
Building loyalty among customers, employees, and partners is essential to business success, now more than ever. Incentives can be used to inspire loyalty and influence behaviors. Whether it’s experiential rewards, rebates, merchandise, e-rewards, such as e-gift cards, sweepstakes entries, or virtual gift cards, the right rewards for the right program can make all the difference. When building relationships with your customers, incentives increase brand loyalty and the likelihood of referrals. Loyal customers are 68% more likely to share your brand or business on social media if offered a reward for referrals and word-of-mouth marketing is important, even in our digital age. Referrals are one of the biggest strengths of developing a customer relationship. Offering referral incentives can help you gain those quality customers who talk about your company and it rewards them for spreading your business name. Merkle’s annual Loyalty Barometer Report found that points-based rewards programs are the most popular type of incentive program among consumers. Points-based incentives, particularly with rewards marketplaces are an excellent way to inspire customers. 85% of consumers surveyed for the report said they would like to be able to select the benefits and rewards they receive. This makes it important for companies to select […]
Secrets To Sweeping Sweepstakes Success
Every year millions of people participate in sweepstakes. It is well known that companies can use sweepstakes, both externally and internally, to motivate and engage customers, partners, and employees. The uses of sweepstakes can include aiding in market research, recruitment, company health and wellness programs, sales, and so much more. Regardless of what kind of program your organization is running, there is a simple way to integrate sweepstakes. Before you begin setting up your sweepstakes, there are a few things you will want to know in order to be successful. Here are a few lesser-known tips to keep in mind when putting together your organization’s sweepstake. Planning is essential in everything, and sweepstakes are no exception. This may seem elementary to you, but there are a few unique elements you must keep in mind when planning sweepstakes. You need a program that will appeal to your target audience. Consider your participators’ demographics and interests. Make sure your sweepstakes will be a good fit for them, and that participation is not overly complicated. Make it an enjoyable experience from beginning to end. Incentives need to fit your audience. You need your rewards to be valued as worth the time and effort […]
How to Use Incentives to Increase Your Net Promoter Score
A common metric for measuring customer loyalty and predicting business performance is the net promoter score. Many businesses are intimately familiar with this metric and work hard to get a good score. One way to improve your NPS is through the use of incentives. Let’s start with how to measure your NPS. The NPS is very simple and is based on having customers answer one question “How likely is it that you would recommend Business/Product?service to one of your friends or colleagues?” Customers are then asked to score the question between 1 and 10. After acquiring the data from your customers, you can group them into 3 different categories: To calculate your net promoter score, subtract the percentage of Detractors from the percentage of Promoters. To calculate your net promoter score, subtract the percentage of Detractors from the percentage of Promoters. For example, if you had 100 respondents and 25 were passive, 60 were promoters and 15 were detractors, your score would be 45. 60 – 15 = 45 Incentives can be helpful in both acquiring and raising your net promoter score. You can use incentives such as gift cards, prepaid visas, or digital rewards to encourage customers to give […]
What Your Competitors Don’t Want You To Know About Planning Sweepstakes
Millions of people participate in sweepstakes every year. Brands know that they can use sweepstakes, both internally and externally, to engage and motivate participants. Sweepstakes can aid in market research, company health and wellness programs, recruitment, sales, and so much more. No matter what kind of program you’re running, there’s an easy way to integrate sweepstakes. Before you get started on your sweepstakes, there are some things you’ll need to know to be successful. Here are some lesser-known tips to keep in mind when putting together your company sweepstake. Planning is essential in everything, and sweepstakes are no exception. This may seem elementary to you, but there are some unique elements you must keep in mind when planning sweepstakes. Keep Your Participants In Mind Consider your participant demographics and interests. Make sure your sweepstakes will appeal to them, and that participation is not overly complicated. Make it an enjoyable experience from A to Z. Picking the Right Prizes Incentives need to fit your audience. You need your rewards to be valued as worth the time and effort it will take for participants to get a chance to win. Utilize Reward Technology Using reward management technology and custom-tailored software to run […]
Top Performing Gift Card Incentives
Gift card incentives can attract and engage customers, partners, and employees. They increase brand awareness, motivate sales teams, and so much more. People view gift card incentives like cash. They’re irresistible and can be used by anyone. Gift cards help build trust with your incentive program participants through brand recognition. Some of the top gift card brands incentive program participants love to claim are: Starbucks, Walmart, Sephora, Target, Amazon, and Chipotle. You can use either virtual or physical gift cards in your incentive program. Virtual gift cards have the added benefit of immediate redemption. We are living in a world that values instant gratification. Gift cards can be used for a variety of different types of incentive programs such as channel sales, health and wellness programs, sweepstakes, employee recognition, market research, and points-based programs. If implemented correctly, gift card incentives can help drive up your incentive program ROI. All Digital Rewards can help you select the right gift card and e-gift card products to reach your organization’s incentive objectives best. This will help encourage the behavior of your participants to achieve the results you want at a cost you can afford. All Digital Rewards offers gift cards from over 300+ […]
