The challenge that market researchers face is how to engage participants while keeping costs down. Utilizing an incentive program is a proven way to increase program participation and engage your users, but how do you keep program costs down? Short answer: Gamification and diverse, demographic-specific incentives. Take the case of one of All Digital Rewards Market Research clients. Our client had been running a cash-based incentive program for their market research panels. The program offered checks and prepaid cards, such as visa prepaid card rewards, as incentives for completing program tasks. There was consistent user engagement at least one to five times a month. Users had become habitual in their choices of the cash-equivalent rewards, and the program was proving to be expensive for our client. To decrease our client’s costs, we worked with them to enhance their current incentive program and transform it into a more cost-effective program without sacrificing engagement. First, we introduced a wide range of incentive reward products alongside the current cash-equivalent products as part of the marketplace for the points-based incentive management system. By adding the new rewards alongside the old cash-equivalent rewards, the users were able to view the new marketplace as an upgrade, […]
Tag: Reward Management Software
How To Start A Sales Incentive Program In 2019
Are you looking to find a new way to motivate your sales force in 2019? Consider implementing a sales incentive program! No matter what industry you’re involved in, incentive programs are an effective way to drive employee engagement. Here are some tips to get you started on your new year incentive program. Engage Your Employees Make sure your employees are engaged by your incentive program. The goal of a sales incentive program is to motivate your employees to engage in desired behavior. To ensure maximum engagement, make sure your program is relevant to your employees. Consult with experts who will be able to help you choose the most effective program types and rewards for your employee demographics. Plan Ahead It is important to have a solid plan in place before you launch your incentive program. To flesh out your plan ask yourself questions like: Don’t Just Focus On The Cost Of Individual Incentives It is easy for decision-makers to focus on the individual costs of incentives and become discouraged. However, if you work with an incentive agency, you can alter the costs. Incentive agencies only pay for rewards redeemed, which reduces costs and improves incentive programs’ ROI. Use The Right […]
Acquiring and Keeping Customers Through Incentive Programs
Every day businesses are trying to find effective ways to acquire and keep customers. Both customer acquisition and loyalty are top priorities for companies everywhere. A customers incentive program can help you meet both goals. Customer incentive programs create loyal brand advocates among your current clients and entice new customers to turn to you. Customer incentive programs can include things like sweepstakes, points-based incentives, instant win games, or point of sale rewards. Each program should be tailored and branded for your company for maximum effectiveness. The type of customer incentive program you choose will depend on your organization’s needs and goals. Each type of program engages customers in different ways to encourage customer loyalty and acquisition. Sweepstakes Sweepstakes programs are a great way to entice customers and generate excitement. Sweepstakes are especially good at bringing in new customers and encouraging engagement. A well-executed sweepstakes program can be an excellent choice for companies. Points-Based Loyalty Programs Points-based customer incentive programs allow your customers to earn points for engaging in behavior your company finds desirable. Using points-based technology, the points can then be spent by the customers on things like travel, e-gift cards, VISA® prepaid cards, and brand name merchandise. With the […]
Resources For Successful Loyalty Marketing Programs
Resources for Success Loyalty Marketing Programs focus on buyer retention and reward customers for their loyalty. Effective customer incentive programs combined with the right reward management system and the help of loyalty service providers can generate strong financial returns. There are several resources that can increase the effectiveness of Loyalty Marketing Programs. Prepaid Cards Prepaid cards are a favorite among participants in customer incentive programs. Prepaid cards are viewed like cash and can be spent almost anywhere. Loyalty service providers will commonly offer both virtual prepaid cards and physical prepaid cards as rewards for customer incentive programs. Real-Time Triggered Loyalty Messaging Loyalty technology can provide participants with instant, personalized, real-time messages during their participation with your consumer incentive program. These messages can create a highly personalized and improved experience when engaging with your loyalty program. Digital Rewards Digital rewards allow your customers to receive instant recognition for their participation in your customer incentive programs. Compared to physical rewards, which must often be shipped to participants, digital rewards allow customers to enjoy instant gratification. Digital reward vendors, like All Digital Rewards, can outfit your loyalty marketing programs with a wide range of digital rewards from recognized brands for your loyal customers […]
All Digital Rewards is Continuing to Expand
Scottsdale, AZ. – (August 17, 2017) – All Digital Rewards, an industry-leading loyalty platform technology provider, is pleased to announce the company’s expansion. All Digital Rewards has moved its Headquarters to Scottsdale, AZ to accommodate its rapid growth, including particularly the business and implementation development team. The new office is conveniently located at The Scottsdale Financial Center III, 7272 E. Indian School Rd. Suite 540, Scottsdale, AZ 85251. “We have a mission that encourages being ahead of technology innovation and access to skilled employee resources and we wanted our location to reflect that,” said Kathryn Felke, CEO and founder of All Digital Rewards in a statement. “We knew that we were quickly outgrowing our office in Lake Havasu City, and we felt it was time to shift locations and move our headquarters to a more convenient location to accommodate growing client demands as well as employee and client travel needs. Lake Havasu City will continue to be an important location for account servicing services that include fulfillment, accounting and customer service.” Founded in 2009, All Digital Rewards develops reward management software that helps businesses attract, manage and engage promotion participants throughout their life cycle. ADR Senior Vice President of Business […]
