Market research rewards are a common way of motivating, recruiting, and retaining panelists. However, there are some common pitfalls that can result in program failures. Here are some to watch out for. Your demographics make a difference in what kind of rewards you will want to offer your panelists. If you’re looking for a niche or a difficult-to-reach audience, you need to consider what rewards will be most effective in motivating those groups. If you have a broader audience, you will have to find rewards that are more of a one-size-fits-most variety, such as cash equivalents. Your participants’ ability to redeem their rewards is directly related to their satisfaction with your rewards program. You need to make sure that you have good technology that supports reward redemption effectively. If it is too difficult to redeem rewards, your participants will lose interest in your program. You can better engage and retain respondents by providing instant survey rewards. Instant survey rewards in online surveys are invaluable for making panelists feel they’ve been well-compensated for their efforts. Knowing that they can redeem a reward instantly increases the likelihood of panelists completing surveys and returning for more. Market researchers can greatly benefit from incorporating […]
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