Digital rewards are a fantastic, bordering on necessary, type of incentive for any rewards program. They are a wonderful fit for market research panelists. Why do digital Visa® prepaid cards, digital gift card rewards, e-code redemptions, and other digital rewards continue to dominate market research programs? Because they meet a vital participant need: immediacy. Benefits of Digital Incentives: Participants in your market research recruitment or loyalty program all have one thing in common: None of them want to wait to be rewarded. With merchandise, checks, or bulk Visa® prepaid cards, your market research panelists will have to wait, sometimes for weeks, from the time they redeem their reward to the time they receive it. Digital gift card incentives and Visa® digital cards don’t have that problem. Think about your demographics. Are digital incentives a good fit for them? If so, look at your options. To properly offer digital incentives for your market research program, you will need a few things, including the right incentive options, a good market research management system, and reward management software. There are a lot of options for digital incentives. Besides cash equivalents, some other good options can include subscriptions to streaming services, videos, music, etc. E-gift […]
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What to Look For When Comparing Market Research Incentive Program Technology Providers
Market research incentive programs are nothing new. An incentive program is highly indicative of your market research program’s success. A good market research program can decrease costs, improve relationships with panelists, and bring a strong return on investment. Despite the clear benefits of a market research incentive program, when creating an incentive program, many companies worry about the administrative burden of overseeing the various elements of a successful market research incentive program. Incentive programs require so much more than just reward fulfillment. An incentive program will need to be managed, goal completion has to be tracked, a redemption system has to be in place, and data has to be examined to check the effectiveness of the program. This can leave companies wondering how to handle market research incentive programs and deal with panel loyalty rewards management. Fortunately, incentive management system technology is available to help make your research incentive programs perform effectively. Deploying new incentive reward technology can increase responses and take the stress out of program management. With the right market research incentive program management technology, you will be well on your way to embracing all the sweet benefits of a research incentive program, without adding any extra stress. […]
