Gift cards and prepaid cards, such as “Visa® and Mastercard® virtual card options and physical prepaid cards, are popular choices for incentive programs. These can be effective for employee motivation, digital rebate center rewards, b2b2c programs, market research rewards, sales incentive solutions, channel partner solutions, and more. One thing that is important when offering cash equivalent incentives such as prepaid cards, gift cheque rewards, or gift cards is the technology supporting your reward fulfillment and incentive program management. Suppose you’re offering rebates to your customers and you want them to be able to redeem their rebate cards online. You’ll want to make certain that you have the technology to support your digital rebate center. Or, let’s say you want to use prepaid cards for your employee incentive programs. You want to make sure your redemption site makes it easy for them to understand how to activate Visa® prepaid card rewards, or perhaps you’ll want them to be able to access a prepaid Mastercard® virtual account. In either case, your program participants will be happiest when there is an easy means for them to receive what’s been promised to them. You could handle everything by mail, but in today’s climate, your […]
Tag: incentive payment technology
Elements to Consider When Comparing Loyalty Service Providers
In today’s current landscape of diverse consumers, numerous brands and ever-evolving marketing channels, creating customer loyalty and finding the right loyalty program provider is every organization’s dream come true. Companies with a quest to achieve these goals look to All Digital Rewards when comparing loyalty service providers to help attract customers and channel partners and to keep them coming back. As the demand for omni-channel solution providers grows, marketers recognize that loyalty success is tied to differentiating between service providers who offer loyalty tools and strategies that are almost always not available internally. Not all providers can provide a complete solution, one that includes incentive and reward offerings, product APIs, secure cloud-based management and incentive payment technology; supported by advanced analytics, and the ability to scale to an enterprise level if needed. All of which may be important in your quest to acquiring loyalty and brand advocacy in today’s marketing landscape. Make sure to be on the lookout for a provider that’s evolved past providing simple points-based programs or discounts, to building one that understands relationships centered on customer value and engagement. Check to make sure the service provider you are considering can provide a packaged platform that can be […]
