Tag: Incentive and Reward Management Technology

How to Create a Successful Channel Partner Incentive Program

First, it is essential to understand what channel incentive programs are and why they are crucial to a successful company’s marketing strategy. An underdeveloped and poorly implemented program can underwhelm important partner channels that are vital to you meeting company business objectives. It is surprising how brands fail to consider or successfully execute an indirect go-to-market […]

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Incentive Program Strategies: Fact-finding and involvement

The first step to building an incentive program strategy is to conduct internal research on business operations, current customers, employees, and competitors. Incentive programs are always more effective if you can get input from members of your participant audience. Try and get feedback on the rules, rewards, and any other aspects of the program that […]

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