Marketers have been experimenting with ways to gain loyalty with their customers for centuries. Gamification is the concept of using game tactics in marketing strategies. Gamification Started with S&H green stamps (1896), airline miles, and credit card points. 50-year-olds today were born in 1955. They played pong (1972), Atari 2600 (1977), along with Pac Man (1980) and Donkey Kong (1981). Read on to learn about the evolution of gamification. 1979-MUD1 is created by Roy Trubshaw, it was the first multi-user virtual world game. 1981-American Airlines introduces AAdvantage, the first frequent flyer program 1983-Holiday Inn launches the first hotel loyalty program. 1987-National Car Rental launches the first car rental rewards program 1990-30% of American households own an NES. A new generation of gamers is born. 2003-Nick Pelling creates the term Gamification 2007-Bunchball creates Dunder Mifflin Infinity, a gamified website for the TV show, The Office. It receives over 8 million page views in 6 weeks. 2009– Quest to Learn accepts a class of 6th graders into a game-based learning environment. 2010-DevHub adds a point system to its website and increases engagement by 70% 2012– Gartner predicts 70% of Global 2000 organizations will have at least 1 gamified app by 2014. 2012-Modzilla […]
Tag: Gamification
How To Make Your Product Stand Out With Gamification
Gamification is taking off in the digital world. Gamification is an online marketing technique that takes qualities of games (point scoring, competition, rules of play) and applies them to a company’s product or service. By gamifying your company, you are creating content for your audience to engage in by earning points, unlocking levels, or showing progress bars. 90% of Americans own a mobile device, 67% are on social networks, and 52% play games on their mobile device, computer, and or tablet. Consumers are always online, accessible any time, any way (phone, computer, tablet), and anywhere. With the help of social networking sites, it is easier than ever to share messages with a mass audience. Games are an effective way to engage your audience because it focuses their minds to a task in front of them. Gamification taps into the natural human desires of status, achievement, and competition. A recent example of gamification is the ALS Ice Bucket Challenge. This challenge used the truth or dare tactic, you either uploaded a video dumping a bucket of ice on your head, or you donated to the charity. Because the benefits were going to a cause, a social stigma arose if nominated participants […]
