Gift cards are commonly found in reward marketplaces, but how effective are they really? In the past, the Incentive Research Foundation has reviewed the effectiveness of gift cards in reward programs. Gift cards are one of the best representations of non-cash Rewards, and carry all of the benefits typically associated with such rewards. Properly designed reward programs will almost always offer some type of prepaid card or gift card in their reward offerings selection. Every type of rewards provider, whether they be instant win game providers, channel partner, market research reward program managers, reward management technology providers, or digital reward providers, will offer and potentially recommend gift cards. As with most reward programs, gift cards can encourage positive behaviors and better workplace outcomes. When looking at sales reward program ideas, consumer reward program ideas, or ideas for other types of reward programs, gift cards will almost always be listed as a recommendation. Gift cards are a fantastic choice for almost any type of reward program. The IRF quarterly academic review found that people tend to mentally think of gift cards as “fun money”, rather than money that has to be spent on things like bills, or groceries, or other responsible […]
Tag: egift cards
Top Instant Issue Gift Card Rewards
Gift card rewards can attract and engage market research panelists, customers, channel partners, and employees. They increase brand awareness, motivate sales teams, help retain panelists, and so much more. People engage with gift card rewards in a similar way to how they interact with cash. They’re incredibly appealing and can be used by anyone. Gift cards help build trust with your reward program participants through brand recognition. Some of the top gift card brands reward program participants love to claim are: Walmart, Starbucks, Sephora, Amazon, Target, and Chipotle. You can use either virtual or physical gift cards in your reward program. Virtual gift cards work as instant issue gift cards, which have the added benefit of immediate redemption. This increases their effectiveness with your end-users, as it gives them an extra level of satisfaction. If implemented correctly, gift card rewards can help drive up your reward program ROI. Gift cards can be used for a range of different types of rewards programs such as channel sales, health and wellness programs, sweepstakes, employee recognition, market research, and points-based programs. All Digital Rewards can help you select the right gift card and e-gift card products to reach your organization’s reward objectives best. […]
White Paper: The Secret To The Right Rewards
An effective rewards program benefits both recipients and the sponsoring organization. When participants get recognized for targeted behavioral outcomes, they have an increase in interest, satisfaction, and involvement in organizational activities. As a result, the organization experiences greater outcomes, efficiency, and an increase in revenue and productivity. According to one popular theory of human motivation, actions often are inspired by a desire to gain outside reinforcement. In other words, human beings are programmed to perform when they know they will be rewarded or recognized for their actions. This motivation theory suggests an eagerness for the addition of a reward and that it may not only be wanted but needed to motivate behavior. Rewards have a range of uses. They can be good for recognizing people who have stopped performing specific actions, as can be seen in health programs that reward activities like smoking cessation. More importantly, rewards are used to reinforce desirable behaviors, such as increases in sales, engaging in healthy living, performance improvements, and more. The more importance an individual put on the reward offered, the more influential it becomes in changing their behavior. An extensive offering of rewards increases your chances of building better behavioral outcomes for audiences […]
Are E-Gift Codes What is Missing From Your Incentive Program?
Incentive programs drive behaviors and improve ROI. Incentive programs have become more popular every year and the options available are growing constantly. Whether for a health and wellness program, channel sales, employee recognition, loyalty, or something else, it’s worth considering upgrading your reward offerings. If you aren’t already offering them, prepaid cards and gift cards are a must-have, and these days you’ll want to make sure you consider whether you need virtual or physical cards for your program. Electronic gift cards, also known as e-gift cards, virtual gift cards, digital gift cards, mobile gift cards, and virtual prepaid cards, all refer to gift codes that are delivered using technology like email, SMS text, social media, and smartphone apps. Physical prepaid cards and gift cards are pretty much just like any other card you have in your wallet. Here are some considerations to review when considering whether or not to offer virtual cards. When setting up an incentive program, costs are always a major concern. Offering codes and cards are wonderful incentives and tend to have excellent results. Codes are a lower cost option and it is simple to send to incentive program participants via email, text, or social media applications. […]
Top Performing Gift Card Incentives
Gift card incentives can attract and engage customers, partners, and employees. They increase brand awareness, motivate sales teams, and so much more. People view gift card incentives like cash. They’re irresistible and can be used by anyone. Gift cards help build trust with your incentive program participants through brand recognition. Some of the top gift card brands incentive program participants love to claim are: Starbucks, Walmart, Sephora, Target, Amazon, and Chipotle. You can use either virtual or physical gift cards in your incentive program. Virtual gift cards have the added benefit of immediate redemption. We are living in a world that values instant gratification. Gift cards can be used for a variety of different types of incentive programs such as channel sales, health and wellness programs, sweepstakes, employee recognition, market research, and points-based programs. If implemented correctly, gift card incentives can help drive up your incentive program ROI. All Digital Rewards can help you select the right gift card and e-gift card products to reach your organization’s incentive objectives best. This will help encourage the behavior of your participants to achieve the results you want at a cost you can afford. All Digital Rewards offers gift cards from over 300+ […]
