There sits your sales team. They’re on the phone or in front of a customer, ready to land that big deal. You rely on these people to market your products and services through a dealer network. But how much does your team know about current offers on the products and services they sell? How do you move special offers through your partner channel to satisfy critical stakeholders’ objectives while rousing your sales team and dealer network? Have they conducted any loyalty program software comparisons? First, recognize this is a challenge for any sales channel strategy plan. A channel sales strategy should energize customer engagement to spur a business drive to change behavior or, if nothing else, manage them in a specific course of action, from educating your partner network about your products and services to helping your sales team close more deals, with you all the while managing the results in real-time. Then again, the loyalty program additionally needs to fit inside a company’s financial constraints and not cause costs that counterbalance the advantage of the channel sales incentive program. A key question for you to consider when developing your strategy is: What type of solution will you employ to […]
Tag: Channel Sales Strategy
Cash-Based Incentives Your Channel Sales Team Will Adore – ADR
Channel Partner incentive programs are a fantastic way to motivate your channel sales teams. Incentive programs are used to maximize sales from your channel partners, increase motivation, improve partner relationships, and to create a positive culture. Choosing the right rewards and incentives ensures that your channel partners will have the best experience with your channel sales program. Our case studies have shown amazing returns on investment for companies that have implemented the right rewards and incentives for their channel partner incentive programs. Cash Equivalent Survey Incentives for channel partner participants are a popular choice among companies and their program participants. Participants love cash-equivalent and cash-based incentives. These can include physical and virtual gift cards, VISA prepaid cards, direct-spend (DS) codes, checks, and so much more. Using digital cash-equivalent incentives allows you to save both time and money. Your participants can receive their rewards instantly, and you don’t have to go through the time, effort, or cost of mailing out individual checks to your participants. All Digital Rewards has an extensive catalog of digital reward offerings, to include name brand gift cards to your participants’ favorite stores. Cash-based incentives can also be blended with merchandise. Blended incentive marketplaces often perform better […]
